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Malls CF Toronto Eaton Centre - (Digital Directory)

Branded Cities expands its mall presence

The company has set up 15 new digital directories in the Eaton Centre to carry photo and video advertisements.


Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.


Spotted! Vancouver’s grease-berg

Jungle Media installed a “not-too-gross” mess to show commuters the results of their bad kitchen habits.

CarpathianPrince / Shutterstock.com

Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.


Branded Cities grows westward with Signpatico

The OOH company expands westward with digital inventory in markets big and small.


The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.


MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media


Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.


BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.


Rec Media acquires Adbloc’s outdoor ski network

As one company leaves the ad sales business, another extends its network into Quebec for the first time.


Spotted! Knixwear struts into the offline world

The undergarment company has kept all of its media efforts online. Until now.


Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.