Out Of Home

Billboard

Verizon adds OOH to programmatic offering

The option launched today in Canada and will include inventory from Clear Channel, Zoom Media, Captivate and Broadsign.

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Cineplex ups D-Box, ScreenX offerings

The premium offerings bring in higher ticket revenues, as well as new ad opportunities for the company.

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Rouge Media heightens focus on age-restricted categories

VP David Perruzza says the cannabis industry, in particular, will benefit from the newly formalized offering.

Rick

Spotted! Adult Swim makes Rick roll

It’s not a dimension-hopping spaceship, but it’ll do.

Landmark

Landmark brings pre-show ads in-house with Broadsign

Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.

Dove Men

Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

Adapt

Adapt Media sets its sights west with new partnership

The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.

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Digital push leads Media City to join COMMB

The time comes as COMMB gets more granular with its own digital measurement.

reesesspotted

Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

Twitter YD Square

Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

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Media revenues, theatre attendance down for Cineplex in Q4

Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.

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iGotchaMedia makes big auto play with new partnership

Working with Groupe Touchette, the place-based media company will enter showrooms for the first time.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

A-W Food Services of Canada Inc--A-W unveils new public installa

Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.