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Astral

Astral launches new digital highway boards in Toronto

The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.

Potato Pizza

Boston Pizza embarks on largest ad spend of 2018

The big increase in spend is the result of the chain’s evolving menu strategy.

STM Kico

Spotted! There’s something hiding in these ads

A new ad format by the Societe de transport de Montreal is also a fold-out pop-up shop.

PATTISON Outdoor Reaches CARE Canada Donors with Digital Donation Wall for She Too Campaign

Care Canada taps a new OOH strategy

Pairing with Pattison for a “tap-to-pay” campaign, the humanitarian organization is aiming to transform intention into action.

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

CB1

Top creatives, truckers to select Carte Blanche winners

The annual OOH contest issues its call for entries.

billboardShutterstock

OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

IMG_3222

Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

RGC

Responsible Gambling hyper-targets with OOH

A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.

Copy of Kijiji_Shakeitup_EN_Autos_2

Kijiji takes a tailored approach to its media plan

The classifieds tailors its creative not just for the media, but for the specific platform.

oohBillboardShutterstock-623x350

COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

EcoCab Free 1

Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

Carte Blanche judges

ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

IMG_2345

Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.