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Kijiji takes a tailored approach to its media plan

The classifieds tailors its creative not just for the media, but for the specific platform.

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COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

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ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

Rouge Media's digital screens in Canadian campuses

Rouge Media expands its presence at U of T

The university’s new Student Commons will open with digital and traditional ad spaces from the media company.

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.

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Bell Media revenues down 1.3% in Q4

Ad dollars declined 4.4% in the last three months of the year.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

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Branded Cities expands its mall presence

The company has set up 15 new digital directories in the Eaton Centre to carry photo and video advertisements.

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Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.

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Spotted! Vancouver’s grease-berg

Jungle Media installed a “not-too-gross” mess to show commuters the results of their bad kitchen habits.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.