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CostaRica2

FrontRunner Technologies turns up the volume on DOOH

Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

MD Financial Management Inc--Proud to Thank Canada-s Physicians

MD Financial takes its message mass

The financial services company, which targets physicians, brought its brand to the masses to go mainstream.

GlobePlatform

The Globe launches new national brand platform

‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.

TTC_SUBWAY_INTERIORS_UNICORN[2]

Corus ups the spend for a bigger, broader fall campaign

Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.

Italian National Tourism Board -ENIT--Travel the Treasures of La

Italian tourism campaign shifts from B2B to B2C

Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.

DinaBT

ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

GObus

Metrolinx eyes growth as a media property

The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.

A3

Spotted! Arterra shows its new wine’s roots

The Audacity of Thomas G. Bright intentionally made its debut in an unconventional place.

CTV

CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

Pathways1

Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

No Name PB

No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

DriveTest

Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

captivateElevator

Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

Skip

SkipTheDishes dives into biggest OOH buy ever

Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.