Out Of Home

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Media, box office results up for Cineplex in Q2

The company’s OOH business continued to grow.

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Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

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UB Media wins Landmark Cinemas and Imagine Cinemas

The move marks the media company’s first cinema expansion outside of the Quebec market.

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Branded Cities strikes partnership for better OOH measurement

The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.

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Visio Media expands to Toronto and Calgary

The digital OOH media co expands nationally with new screens and targeting tech in residential elevators.

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Wild On Media moves in on taxis

The OOH company has rolled out taxi tops that provide flexibility and geo-targeting to advertisers in Toronto.

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Spotted! Consonant Skincare treats Queen Street’s blemishes

The launch of the company’s new store used the textures of a Toronto neighbourhood to promote its line of natural products.

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Vistar Media launches self-serve OOH offering

The new Deals Discovery storefront allows buyers to create custom packages through an aggregated inventory platform.

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Wild on Media launches a line of sailboat ads in Toronto

The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.

Land Acknowledgement

Spotted! A shelter ad that asks for your hand

“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.

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Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.

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Budweiser returns as title sponsor of County Fair

Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.

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Campsite announces MaxTV DOOH integration

The new partnership will see Campsite’s inventory reach approximately 9,000 individual screens in neighbourhoods nation-wide.

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Captivate’s major expansion in Ottawa

Besides increasing its screen count, the DOOH company has added bilingual functionality to reach a greater number of residents.

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.