Out Of Home

Neo-Traffic

Neo-Traffic expands inventory, adds new digital ad option

The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.

IMG_0150 (Large)

Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

vlcsnap-8711-09-20-14h23m23s843

Sico shows its true colours to promote new app

The paint company engaged in its third yearly campaign to promote its selection of paints at Réno-Dépôt, this year incorporating digital and social.

abcon

Abcon Media adds to Vancouver parking network

With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

ikeaKingStWarm

Spotted! A transit shelter that keeps you warm

Ikea Canada has brought the feeling of being wrapped in a blanket to a Toronto OOH ad.

Copied from strategy - FINAL_1

Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.

Copied from strategy - Cashmere

Spotted! Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

pattisonOOH

Pattison commits to transparency with expanded program

The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.

Copied from Playback - shutterstock_people

Bell Media restructures local radio, TV stations

More than two dozen locations across the country will be affected.

unbox

Car2Go changes media strategy for Mercedes launch

As part of the car-sharing service’s most extensive media plan yet, it’s paired with Toronto influencer Unbox Therapy for its first foray into branded content.

dairyFarmersOfCanadaUnionStation

Spotted! Dairy Farmers of Canada create OOH waterworks

The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.

IMG_2556

Taco Bell launches first Canadian OOH campaign

The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.

iceDistrictEdmonton

Pattison signs on with Edmonton’s growing ICE District

The OOH company is the exclusive ad sales partner for the downtown entertainment district.

Cieslok_Sephora

Bell Media acquires Cieslok’s OOH network

The move will see Bell take on 120 outdoor assets, 47 of which are digital.