Out Of Home

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Spotted! Dairy Farmers of Canada create OOH waterworks

The crying sign at Union Station is part of a new campaign focused on product quality for the national organization.

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Taco Bell launches first Canadian OOH campaign

The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.

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Pattison signs on with Edmonton’s growing ICE District

The OOH company is the exclusive ad sales partner for the downtown entertainment district.

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Bell Media acquires Cieslok’s OOH network

The move will see Bell take on 120 outdoor assets, 47 of which are digital.

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What’s next for 2017: Out-of-home

Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.

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Pattison Outdoor wins Burlington transit

The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.

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Astral expands underground network in Montreal

The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.

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Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.

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Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

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Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Momentum Hi Res

Astral launches data-driven OOH product

The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.

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Beanfield touts its indie cred in first ad campaign

After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.

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WestJet turns Union Station into an airport lounge

The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.

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Cineplex to build screens for Ivanhoe Cambridge

The new network will include 230 digital displays, including a new 4K HD screen for the company.

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Bell Media launches cross-country Gusto campaign

The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.