Out Of Home

ubisoftLiveHack

Spotted! Ubisoft hacks an interactive home

The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.

Oasis shelter

Oasis creates an urban orange grove in Montreal

The Lassonde-owned juice brand is going for sight, sound and even smell in its new bus shelter campaign.

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Rouge Media renames beauty division, launches men’s arm

VP of North America Alison Jacobs said the name change will open the network up to a wider breadth of advertisers.

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Bell Media sees growth in Q3

Subscriber revenues were up 14.6%, largely as a result of CraveTV growth and the expansion of TMN.

Honest Ed's

Spotted! TTC pays tribute to Honest Ed’s

By adding some elements of the discount store to Bathurst Station, the TTC is not only promoting the store in its final months but aligning itself with an iconic Toronto brand.

Vice

Vice goes to campus with Rouge Media partnership

Daily news and culture content on digital screens at more than 100 college and university campuses in Canada will help the media co reach the younger half of the millennial generation.

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Wall Street Journal’s first Canadian campaign targets CEOs

The U.S. newspaper is reaching out to the country’s business leaders through customized billboards – and positioning itself as the paper your boss reads.

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Spotted! Sick Kids lights up the night

The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.

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Spotted! CREA offers tea and sympathy

The experiential activation is part of a greater campaign by the association to emphasize stress relief in the home buying process.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

timePlayDistractedDriving

Putting moviegoers in the (distracted) driver’s seat

TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.

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Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

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Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

PetSmart Leafs

Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

Kia Cube

Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.