Out Of Home

_DSC7734

Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

oohBillboardShutterstock-623x350

Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

BWSS_TSA_HERO1

Spotted! A transit ad that makes you feel trapped

A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.

Adidas FrontRunner

FrontRunner steps into retail with Adidas OOH campaign

The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

felix-mooneeram-222805-unsplash

Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

New Standard_Leaf_Bags (1 of 3)[4]

Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

Nestle

Nestle goes programmatic with DOOH campaign

The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.

oohBillboardShutterstock-623x350

COMMB hires DOmedia for OOH planning software

The two companies are building a new analytics suite that includes granular audience data.

Telus Bullying

Telus comes out on top at OOH Showdown

McDonald’s, Visa and Adidas were also among the big winners for experiential, place-based and more out-of-home categories.

Pattison Digital Office Network

Pattison expands Digital Office Network

The expansion grows the digital OOH company to more than 2,000 displays nationwide.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.