Out Of Home

No Name PB

No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

DriveTest

Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

captivateElevator

Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

Skip

SkipTheDishes dives into biggest OOH buy ever

Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.

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Directors Guild targets Hollywood with paid campaign

In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.

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Clarins uses new tech to relaunch an old favourite

The French luxury skincare brand used a campaign that combines OOH with geofencing in a prime market.

PizzaForno1

PizzaForno racks up Indie cred with its first major media play

The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.

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Why is cinema advertising so resilient?

New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.

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Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

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iGotcha Media brings digital signage to Montreal’s Old Port

Building on the success of two digital kiosks installed in 2017, the company unveiled two more guiding visitors with local info, advertising.

GOstation

How could brands make the most of GO sponsorships?

Tony Chapman says there are plenty of opportunities to go beyond static advertising – but could worries about data send the idea off the rails?

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Media gets a big boost at Cineplex in Q2

Growth in media is far outpacing growth in other areas for the company, thanks to key place-based installations.

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Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

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Adapt Media goes programmatic at the airport

Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.

YDS

Branded Cities towers over Yonge-Dundas

The new display will allow for more brand dominations, which Branded Cities says are becoming increasingly common.