Out Of Home

Adapt

Adapt Media sets its sights west with new partnership

The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.

website_Brantford-10x35-Static

Digital push leads Media City to join COMMB

The time comes as COMMB gets more granular with its own digital measurement.

reesesspotted

Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

Twitter YD Square

Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

movieShutterstock

Media revenues, theatre attendance down for Cineplex in Q4

Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.

45218030_10157062648564644_4362592037111857152_n

iGotchaMedia makes big auto play with new partnership

Working with Groupe Touchette, the place-based media company will enter showrooms for the first time.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

A-W Food Services of Canada Inc--A-W unveils new public installa

Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

Partnership

ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

Shawn Mendes

Spotted! A Shawn Mendes mural comes to life

The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.

freestocks-org-470416-unsplash

The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

image002 (3)

Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

CBCGem_UI_Various_Devices-623x350

CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.