Out Of Home

PATTISON Outdoor Reaches CARE Canada Donors with Digital Donation Wall for She Too Campaign

Care Canada taps a new OOH strategy

Pairing with Pattison for a “tap-to-pay” campaign, the humanitarian organization is aiming to transform intention into action.

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

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Top creatives, truckers to select Carte Blanche winners

The annual OOH contest issues its call for entries.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Responsible Gambling hyper-targets with OOH

A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.

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Kijiji takes a tailored approach to its media plan

The classifieds tailors its creative not just for the media, but for the specific platform.

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COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Eco Cab moves past the pedal with new branded vehicles

The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.

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ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Initiative jumps around Yonge-Dundas with CBC

A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.

Rouge Media's digital screens in Canadian campuses

Rouge Media expands its presence at U of T

The university’s new Student Commons will open with digital and traditional ad spaces from the media company.

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.