Out Of Home

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Pattison Outdoor wins Burlington transit

The mid-size city, which ranks high on livability, fits into Pattison’s strategy to broaden coverage in the GTA.

Lum-Num-PDA

Astral expands underground network in Montreal

The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.

Dynamic

Dynamic taps suburbs for newest billboards

The out-of-home advertising company says its goal is to spread out its advertisements and not focus as much on busy highways like the Gardiner.

KitchenAid #GingerbreadTO

Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Momentum Hi Res

Astral launches data-driven OOH product

The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.

Beanfield Streetcar

Beanfield touts its indie cred in first ad campaign

After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.

westJetUnionStation

WestJet turns Union Station into an airport lounge

The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.

Vaughan Mills

Cineplex to build screens for Ivanhoe Cambridge

The new network will include 230 digital displays, including a new 4K HD screen for the company.

Gusto Cast

Bell Media launches cross-country Gusto campaign

The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.

greyCupUnionStation

The Grey Cup gets creative with OOH

Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.

ubisoftLiveHack

Spotted! Ubisoft hacks an interactive home

The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.

Oasis shelter

Oasis creates an urban orange grove in Montreal

The Lassonde-owned juice brand is going for sight, sound and even smell in its new bus shelter campaign.

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Rouge Media renames beauty division, launches men’s arm

VP of North America Alison Jacobs said the name change will open the network up to a wider breadth of advertisers.

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Bell Media sees growth in Q3

Subscriber revenues were up 14.6%, largely as a result of CraveTV growth and the expansion of TMN.