Out Of Home

Honest Ed's

Spotted! TTC pays tribute to Honest Ed’s

By adding some elements of the discount store to Bathurst Station, the TTC is not only promoting the store in its final months but aligning itself with an iconic Toronto brand.

Vice

Vice goes to campus with Rouge Media partnership

Daily news and culture content on digital screens at more than 100 college and university campuses in Canada will help the media co reach the younger half of the millennial generation.

WSJ_Toronto2

Wall Street Journal’s first Canadian campaign targets CEOs

The U.S. newspaper is reaching out to the country’s business leaders through customized billboards – and positioning itself as the paper your boss reads.

IMG_5474

Spotted! Sick Kids lights up the night

The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.

IMG_5951

Spotted! CREA offers tea and sympathy

The experiential activation is part of a greater campaign by the association to emphasize stress relief in the home buying process.

intactMontreal

Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

timePlayDistractedDriving

Putting moviegoers in the (distracted) driver’s seat

TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.

DSC01324

Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.

62713

Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

PetSmart Leafs

Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

Kia Cube

Spotted! Kia Canada aims to shift brand perception

The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.

ghostbusters

Spotted! The Ghostbusters have come to town

Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.

canadianWomensFoundationOct2016

Letting young girls choose the message

The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.

La Releve

What’s that smell? It’s marketing

Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.

image003

Spotted! Can you escape from Yonge-Dundas Square?

A room themed after Warner Bros’ new thriller The Accountant is designed to intrigue audiences and get them using their puzzle-solving skills.