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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.

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Rec Media acquires Adbloc’s outdoor ski network

As one company leaves the ad sales business, another extends its network into Quebec for the first time.

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Spotted! Knixwear struts into the offline world

The undergarment company has kept all of its media efforts online. Until now.

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Outfront sets up at Yonge-Dundas

As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.

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Media revenues decrease in Cineplex’s third quarter

The theatre chain’s Q3 attendance fell by more than two million compared to last year.

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Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

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Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.

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Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Spotted! Calgary’s street-level Amazon strategy

A bid for the tech giant’s second HQ gets underfoot and overhead in Seattle.

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Smirnoff doubles its media spend to go mass

After several years of focusing on digital, the brand is spending big on TV again.