Out Of Home
Spotted! Kia Canada aims to shift brand perception
The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.
Spotted! The Ghostbusters have come to town
Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.
Letting young girls choose the message
The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.
What’s that smell? It’s marketing
Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.
Spotted! Can you escape from Yonge-Dundas Square?
A room themed after Warner Bros’ new thriller The Accountant is designed to intrigue audiences and get them using their puzzle-solving skills.
Inside Taco Bell’s branded sleepover
The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.
Spotted! Vega gets commuters moving
The nutrition company has launched its first integrated campaign, including group workouts at Toronto’s Union Station in the mix.
Global mixes VR and AR
The network is using the new technology to target a younger audience for upcoming drama Timeless.
Spotted! Manulife puts new campaign in the ring
The insurance provider took over Yonge-Dundas Square to promote its newest product, which rewards healthy living.
Spotted! Putting World Alzheimer’s Day on the radar for millennials
Engaging younger Canadians is the goal of The Purple Elephant, which staged a Union Station activation last week to get people sharing memories.
Spotted! Netflix flaunts Escobar’s millions
The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.
Air Miles gets into AR
The brand wasn’t planning on adding a digital element to this year’s campus tours – but the response to the general enrollment campaign has been positive.
Spotted! The White House comes to Toronto (sort of)
CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
Spotted! Catelli’s green giveaway
From fusilli tacos to macaroni-stuffed grilled cheese, the pasta brand is hitting the streets to deliver creative takes on dinner (and some free food).