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Bell Media revenues down 1.3% in Q4

Ad dollars declined 4.4% in the last three months of the year.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

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Branded Cities expands its mall presence

The company has set up 15 new digital directories in the Eaton Centre to carry photo and video advertisements.

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Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.

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Spotted! Vancouver’s grease-berg

Jungle Media installed a “not-too-gross” mess to show commuters the results of their bad kitchen habits.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Branded Cities grows westward with Signpatico

The OOH company expands westward with digital inventory in markets big and small.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

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Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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Corby ups the spend on New Year’s transit campaign

The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.

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Rec Media acquires Adbloc’s outdoor ski network

As one company leaves the ad sales business, another extends its network into Quebec for the first time.