Out Of Home

Rouge Media's digital screens in Canadian campuses

Rouge Media expands its presence at U of T

The university’s new Student Commons will open with digital and traditional ad spaces from the media company.

MX-5 aaa

Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.

CarpathianPrince / Shutterstock.com

Bell Media revenues down 1.3% in Q4

Ad dollars declined 4.4% in the last three months of the year.

LeagueTN

League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.

Malls CF Toronto Eaton Centre - (Digital Directory)

Branded Cities expands its mall presence

The company has set up 15 new digital directories in the Eaton Centre to carry photo and video advertisements.

Sherbrooke

Quebecor signs with Sherbrooke transit

In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.

MetroVacouverGrease

Spotted! Vancouver’s grease-berg

Jungle Media installed a “not-too-gross” mess to show commuters the results of their bad kitchen habits.

CarpathianPrince / Shutterstock.com

Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

0022_HiRes

Branded Cities grows westward with Signpatico

The OOH company expands westward with digital inventory in markets big and small.

cheeriosFutureWithoutBees

The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

Fab Stanghieri 1a

Fab Stanghieri takes over at Cineplex Digital Media

President Nick Prigioniero, who helped build Cineplex’s international signage business, has announced his retirement.

Fox Gift Wrap HiRes-18

Spotted! Twentieth Century Fox wraps up a new strategy

the entertainment company is adding a new layer to its marketing plan for Ferdinand and The Greatest Showman. Literally.

MIAs1

MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

Pearson_SP-1-624x351

Astral goes programmatic

The Bell Media-owned advertising company has added automation to its OOH buys.