Out Of Home

Wearables

Spotted! Best Buy brings the fashion element to wearable tech

The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.

cineplexWorldGaming

EB Games signs e-sports deal

WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.

footballShutterstock

Esurance grows brand visibility with Stampeders partnership

The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.

King St

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

sportChekOlympic

Spotted! Sport Chek taps the power of livestreaming

The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.

calgaryShutterstock

Dynamic Outdoor enters Calgary market

The OOH co’s new launch expands its presence to cover Canada’s five major markets.

Kubo birds

Spotted! Kubo’s flock of magic birds

eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.

Samsung Galaxy Toronto

Spotted! Samsung’s #GalaxyLife rides into Toronto

The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

worldCupofHockeyFanVillage

World Cup of Hockey to hit Toronto streets

A fan festival and jersey ads are among the activations coming to next month’s tournament.

outsidetheBoxUrbanBarn

Spotted! Beautifying the ordinary in Toronto

Urban Barn has partnered with the City of Toronto to bring art to traffic-signal boxes.

Gord Downie/ Tragically Hip 2016

OOH collective to give The Tragically Hip a social send-off

As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.

Nature Pledge

Teens, malls and WE join to paint a bigger picture

Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.

Teo Taxi

Montreal’s OOH to expand with Taxelco acquisition

The Montreal-based transportation co will re-outfit its newly acquired fleet of cabs and scale up ad ops.

Andy Querin

REC Media beefs up exec sales team

Andy Querin (pictured) will be the company’s new CRO.