Out Of Home

Sport Check Hockey Throne

Sport Chek reunites with Facebook Live for World Cup

As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.

13775562_10154242657654927_3775035438197781640_n

Digging into Toronto’s underground film festival

The Toronto Urban Film Festival (TUFF), which airs on Pattison Onestop’s subway displays, will have its engagement measured for the first time this year.

Copied from strategy - M2G_InStore_BaseWrap_RegEn-622x292

Milk 2 Go returns with new campaign

The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.

SnowdenYongeDundas

Spotted! Snowden film campaign is watching you

An OOH Toronto push promoting the movie includes surveillance cameras broadcasting live footage of people passing through Yonge-Dundas Square.

Pizza Famous

Spotted! Pizza Pizza goes to school

With its latest OOH campaign, the chain looks to capitalize on the big part that pizza plays in student culture.

67875

Spotted! Visa puts on its freshest duds at TIFF

The company is experimenting with augmented reality for the first time as part of its festival activation.

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

6318_STUNT_VilleMtl_15

Spotted! City of Montreal gets down and dirty with OOH campaign

The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.

hearthstone

Fan Expo to harness the growing power of e-sports

Hot off a sold-out live tournament at the ACC which saw 15,000 guests, the genre is exploding online in Canada – and may soon break into broadcast media.

Wearables

Spotted! Best Buy brings the fashion element to wearable tech

The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.

cineplexWorldGaming

EB Games signs e-sports deal

WorldGaming exec Wim Stocks on signing with the retailer and plans to expand the reach of the Cineplex WorldGaming Canadian Tournaments to new audiences.

footballShutterstock

Esurance grows brand visibility with Stampeders partnership

The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.

King St

Fintech startup mixes it up with first campaign

LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.

cineplexLightning

Spotted! Cineplex gets creative with popcorn

The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.

sportChekOlympic

Spotted! Sport Chek taps the power of livestreaming

The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.