Out Of Home

BCDairyEscapeRoom2

Spotted! The BC Dairy Association launches an escape room

The association is inviting Vancouverites to escape adulthood with its new activation.

ITToronto

Spotted! Warner Bros. Canada creeps out commuters

Poor Georgie floats for It’s new a street level promotion in Toronto.

United by Sport

Sportsnet spends on digital to engage millennials

The sports media company is going wider with its latest external campaign, adding out-of-home in six Canadian markets and targeting younger viewers with online ads and video.

timePlay

TimePlay poised to expand following funding boost

The company, which largely works with Cineplex, is set to expand into new verticals.

Bell Tower

Pattison Onestop expands office network

The OOH company has signed seven new deals in Alberta.

Clear Channel

Clear Channel acquired by Branded Cities Network

President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.

HarryRosen_2

Black aims for engagement with DOOH tool

Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.

billboardShutterstock

Media City partners with WTR Media

The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.

Static Billboard 672x416

Active International goes digital for first Canadian campaign

The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

Pearson_SP-1-624x351

Astral takes off at Pearson

The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.

rbcRinkDustinJohnson

Spotted! RBC brought a rink to the golfing green

The title sponsor of the Canadian Open brought some Canadiana to the seventh hole.

Topgolf in Centennial Colorado

Cineplex tees off with new partnership

The company’s partnership with TopGolf will help its strategy to become known as a broader entertainment company, and will integrate digital OOH advertising opportunities.

IMG_0902

Endy uses Union Station to bridge the urban and suburban

With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.

oohBillboardShutterstock

Audit shows OOH data remains consistently accurate

COMB’s third annual audit reports accuracy of companies’ data remains exceptional high.

32-short-films-about-glenn-gould

Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.