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Vision7 Media’s new president on why he came to Canada
People MovesDavid Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
4 days ago
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Next Media Stars: Amanda De Fields chalks up a digital strategy
DigitalThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
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Next Media Stars: Jacquie Albrecht drives metrics forward
DigitalThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
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Next Media Stars: Rick Kusch scores new beer moments
DigitalMobileTelevisionThe UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
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Next Media Stars: Katey Beaudry crafts a new telco strategy
PrintThe communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Lexus goes for the heartstringsThe car co is looking to connect on a more emotional level with its new campaign, which features two puppets. |
Spotted! Union Hearing pretends to test eyesThe hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services. |
Coca-Cola Zero grabs the momentThe brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities. |
Spotted! Alexander Keith’s hits the roadMiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013. |
Video: Art from the UnexpectedWe spoke with Bruce Neve of Starcom MediaVest Group, Hunter Tura of Bruce Mau Design, Aldo Cundari of Cundari and Jill Nykoliation of Juniper Park about the work that raised $20,000 for Sketch. |
Subaru gets rally ready for ForesterThe car co is getting back to its rally roots with a new campaign targeting families. |
Acura drives in a new directionThe luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning. |
Ronald McDonald House tells its storiesThe charity has launched its first major campaign to educate Canadians about the role of the House. |
Boston Pizza releases the PizzaburgerPromotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week. |
