PwC Global Outlook launch looks at the future of innovation

A deeper dive into Canadian numbers and thoughts on modern media companies with PwC global entertainment and media head Marcel Fenez.

YouTube brass tout new management and monetization tools

A creator management app and built-in crowdfunding platform are among the new tools launching soon.

Philly ups its OOH

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.

Juice Mobile launches interactive ‘hot spot’ tablet ad unit

The mobile marketing firm has partnered with Nissan and OMD to introduce video ads with tappable buttons.

Kit Kat Canada launches biggest-ever campaign

The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.

Canadian Tire to launch Facebook ads synced with TV ads

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.

Budweiser debuts a ‘Super’-sized goal light

The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.

Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.

Nissan Rogue spots leverage lousy winter weather

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.