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Lise Watier, Quebecor launch multi-platform campaign

The campaign celebrates Lise Watier’s new spokesperson, Sarah-Jeanne Labrosse, and includes promotion from TVA publication Clin d’œil and Jean Coutu pharmacies.

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News media layoffs continue as La Presse, iPolitics make cuts

La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.

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Yellow Pages to liquidate Mediative, sell Juice

CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.

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Postmedia partners with Prohbtd

The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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Postmedia scraps school delivery due to pot ads

A Postmedia spokesperson said the move was in compliance with the Cannabis Act, which protects minors from exposure to pot promotion.

Toronto Star

Print, digital dollars down for Torstar

The company brought in $126.4 million in revenue, a drop of 13%.

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Toronto Life sets sights on membership program

The program aims to give readers more ways to experience the city, getting face-to-face with restaurants and retailers.

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Revenue drops 10% at Postmedia in Q4

The company celebrated increases in digital revenue, but print still dropped by 17%.

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Many magazine readers still opt for print: study

Plus, community papers have less reach in Quebec.

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Media revenues decrease for Rogers in Q3

However, the dip has been largely attributed to the Blue Jays.

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Government invests $14.5M in community media

Mélanie Joly said the investment comes at a time when local media has “been weakened by the change in digital content consumption.”

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Le Devoir sets sights on digital growth with new hire

Richard Nguyen joins the team as director of sales and media solutions.

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ICYMI: Torstar names new SVP, Spacing creates a podcast

Plus, Amazon has brought its connected devices to Canada.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.