Print

Scott Stewart

Scott Stewart moves to Postmedia

The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.

shutterstock_155998985

Torstar shutters StarMetro print papers

The company will be opening new bureaus for the Star in various Canadian cities, but 73 staffers from StarMetro will be affected by cuts.

absolutvision-WYd_PkCa1BY-unsplash

Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.

charisse-kenion-cJkVMAKDYl0-unsplash

Magazine reach dips slightly, but influence on purchases is rising

Plus, print remains strong, and most millennials are bypassing the homepage.

PrintDigitalNews

TV and digital outpacing print news: study

TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.

Yellow Pages YP

Yellow Pages revenue down nearly 25%

Despite lower revenues in its key YP segment, CEO David Eckert says it is well on its way to “bend the revenue curve.”

newspaperShutterstock

Postmedia offers another round of buyouts in Vancouver

Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company

carl-heyerdahl-KE0nC8-58MQ-unsplash

OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

store-prints_4528

How engagement differs between content and ads

A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.

Toronto Star

Print revenue down almost a quarter for Torstar

Digital revenues also declined modestly, although susbcription is showing growth.

matthew-guay-Q7wDdmgCBFg-unsplash

Digital growth continues to pillar Postmedia

The company’s debt restructuring during Q4 part of other cost-saving initiatives as overall revenues fall more than 8%.

72440389_10157790160650719_6646090676536606720_o

The Globe brings on EQ3 for design program

Designing Canada is a new ongoing program and will roll out across print, digital and events.

JPW-SPADINA (2)

J.P. Wiser’s goes national to ask, ‘drinks soon?’

The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.

WEPbillboard

West End Phoenix goes for broader awareness with OOH buy

The local community paper is aiming to build its brand as a trustworthy source in an age of waning trust in Canadian media.

newspaper

News Media Canada’s campaign hits the SPOT

The national print and digital campaign is aiming to increase media literacy, while also promoting the purveyors of “real news.”