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Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



September issues: The Kit rebrands

DigitalMobilePrint

Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.



Canada gets a national food magazine

DigitalPrint

Following the lead of the French edition, the English version of Ricardo gets cooking, with a goal of 50,000 subscribers in its first year.



September issues: Elle Canada

DigitalPrint

Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.



September issues: Flare

DigitalPrint

The magazine’s publisher Melissa Ahlstrand on the Rogers Media title’s growing digital focus and two special advertising partnerships it has for this issue.



September issues: Fashion

DigitalPrint

Lilia Lozinski, SVP at the magazine’s publisher St. Joseph Media, talks ad trends and page counts for the biggest issue of the year.



Elle Canada and Hudson’s Bay partner for test project

DigitalMobilePrint

The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.



The magazines Canadians are reading in 2014

DigitalFeaturesPrint

Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.



Spotted! Depend shows off its wares

Out Of HomePrintTelevision

The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.



Torstar revenue down in second quarter

DigitalPrint

Continued cost cutting allows the media corporation to post a second quarter profit despite continued losses in ad revenue.