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Canadian Tire’s paper-to-digital gateway

After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.

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A one-year picture of Canadian readership

The annual report from Vividata shows Canadians are engaging with newspapers and magazines, while increasingly consuming them on mobile devices.

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The year in ad complaints

Ad Standards Canada reveals what kind of work prompted consumer complaints in 2015.

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Postmedia exploring its options

With a $225m loss registered for Q2, the company has announced the launch of a special committee to investigate options for its future.

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Postmedia tries to rouse Vancouver Sun

The publisher has completed the eighth and final redesign of its legacy media brands, aimed at pulling in more viewers and advertisers.

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Billy Bishop campaign stars satisfied customers

While PortsToronto has traditionally taken a targeted approach to its advertising efforts, this awareness-building campaign is designed to reach a wider audience.

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Paid, non-paid dailies see continued circ drops: CCAB

The audit bureau’s annual report covering 40 member titles charts continuing declines across the country.

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Digital spend to increase by 15% in ’16: Carat

According to a report from the agency 2016 will witness a healthy 4.5% increase in ad spend.

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Dairy Farmers of Canada brings its product to the streets

The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.

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Les Affaires launches high-end supplement

The Quebec-based publisher is giving advertisers one more avenue to reach its high-end business community readership.