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Dr. Pepper launches quirky Quebec campaign
DigitalOut Of HomePrintTelevisionThe soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
Plan Canada spells out its cause
DigitalOut Of HomePrintTelevisionThe organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Torstar down in first quarter
DigitalPrintThe company saw a drop of $9 million in its media group because of ongoing print ad revenue declines.
Newspaper losses halve Quebecor Q1 profit
DigitalPrintTelevisionThe news media advertising losses were offset by gains in the Quebec media giant’s mobile telephony business.
![Destination BC Orca Wrap[3]](http://cdn.mediaincanada.com/wp/wp-content/uploads/2013/05/Destination-BC-Orca-Wrap3-160x120.jpg?8766fc "Destination BC Orca Wrap[3]")
Destination BC brings the ocean to the Toronto Star
DigitalMobilePrintThe tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Sport Chek cheers on athletes’ parents
DigitalOut Of HomePrintTelevisionThe retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Rogers Media changes sales structure
DigitalPrintRadioTelevisionJack Tomik on the changes the media company is making to work with agencies rather than platforms.
Dixie Mall unleashes shoppers
DigitalOut Of HomePrintRadioThe mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Kobo shows off its passion
DigitalPrintTelevisionThe e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
Molson kicks off NHL playoff promotions
Out Of HomePrintTelevisionThe brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
