Print Articles

Scotiabank hones in on home renos


The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.

The Globe flips out with Mercedes


The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.

Western Living launches fresh look


The magazine has expanded its size and reconfigured its content with the refresh launching for its biggest issue of the year.

Toronto Star sees circulation drop: CCAB


The daily’s numbers are down from the last quarter, but still come in ahead of the Toronto Sun.

Garvie on viewability: ‘We wanted to get ahead of this conversation’


Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.

What’s driving change at St. Joseph Media?


Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

BCE sells its stake in the Globe and Mail


BCE has sold its 15% equity position in The Globe and Mail to The Woodbridge Company.

Kit it out with print pop-up


The Toronto-based fashion magazine The Kit is launching its first-ever pop-up special with a range of branding ops.

Elle Canada’s ‘virtual’ September


The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.

Print ad slide contributes to Torstar revenue drop


Execs announced a majority investment in a digital company as continuing declines in print advertising hurt the media co’s Q2 revenue.