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Do foodies like couture?


Metro is aiming for its “audience of tomorrow” through a multi-platform series with Flare.

Competition Bureau okays Postmedia-Sun Media deal


The Competition Bureau confirms it will not challenge the media co’s proposed acquisition of Sun Media’s 175 English titles.

Elle Quebec opens its closet


The magazine expands its interactive presence following a spike in mobile readership.

Playoff potential: Rogers Media’s post-season promo strategy


Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.

Power Corp. all-in with La Presse


The company has sold six regional dailies to a new group led by former Liberal MP Martin Cauchon, but will continue to represent national advertising sales.

Quebecor sees fourth quarter loss, despite higher revenues


The Quebec media giant posted a net loss of $59.5 million, compared to a profit of $300,000 in Q4 2013.

La Presse makes CPG-focused hire

DigitalPeople MovesPrint

Former Rogers account manager Maxine Finlay Ross has joined the company as director, brands and strategic development.

RBC Insurance taps into homeowners’ dreams


The insurance co is leveraging House and Home magazine’s strong social presence to establish itself as an authority in home maintenance.

The Globe and Mail expands its content studio


The publication has hired a business manager and filled its editorial director vacancy, with Sean Stanleigh (pictured) taking the title of managing editor.

Elle Canada gets shopping with Dior


Consumers are encouraged to click-to-buy in a new series of videos.