Print Articles



Extra Awards crown top Canadian newspaper ads

AwardsDigitalPrint

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.



Globe Style refreshes for fall

DigitalExperientialPrint

The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.



Metro aims to get more local

DigitalPrint

John Cruickshank, president of Star Media Group, on the mandate Cathrin Bradbury has as the title’s new EIC, and how it will be impacting the daily.



The Globe golden for custom content

AwardsDigitalPrint

The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.



Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



September issues: The Kit rebrands

DigitalMobilePrint

Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.



Canada gets a national food magazine

DigitalPrint

Following the lead of the French edition, the English version of Ricardo gets cooking, with a goal of 50,000 subscribers in its first year.



September issues: Elle Canada

DigitalPrint

Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.



September issues: Flare

DigitalPrint

The magazine’s publisher Melissa Ahlstrand on the Rogers Media title’s growing digital focus and two special advertising partnerships it has for this issue.



September issues: Fashion

DigitalPrint

Lilia Lozinski, SVP at the magazine’s publisher St. Joseph Media, talks ad trends and page counts for the biggest issue of the year.