Print Articles

Quebecor’s new integrated media strategy


The company is rolling assets including TVA Group, Sun Media and the QMI Agency into the newly created Media Group.

San Pellegrino dives into sponsored content


The Nestle brand travels to Italy and taps a Canadian chef for a new video series.

Metro invites food lovers to take a bite out of summer


The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.

PayPal’s first major Canadian push


The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.

Postmedia revenue down in third quarter


Company CEO Paul Godfrey tells MiC about its latest financial results, and plans to expand the Postmedia 2.0 rollout this fall.

Small cities not working for Metro


The paper versions of the London, Regina and Saskatoon editions will stop printing this Friday, but content will continue online.

What Star Media Group looks like now


The media co has reworked its structure, with two COOs now responsible for all business operations at the company aside from Toronto Star editorial and Metro Media Sales.

Scotiabank rolls out sponsored Amazing Race content program


The bank is sponsoring entertainment and travel pieces in addition to ads across Sun Media’s print and digital properties.

The Grid folds


Torstar’s Toronto weekly will publish its last issue on Thursday.

AR expansion and a new sales VP for Metro


Mark Finney on his initial plans for the new role, and updates to the media co’s use of AR and 3D in its dailies.