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MEC adds a president of digital
People MovesThe mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
1 day ago
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Labatt is back with UM
Account WinThe beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
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Xaxis opens up shop in Toronto
DigitalWPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
2 days ago
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Mindshare Canada expands executive suite
People MovesJake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
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Target Marketing hires Jef Combdon as media director
People MovesThe former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.
The CBC is first out of the gate with its fall slateAlan Dark, exec director at CBC’s Revenue Group, tells MiC the pubcaster wanted to beat industry fatigue by getting its 2012-2013 preview out before the NYC upfronts. |
Ann Mack talks trends in social mediaJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising. |
Spotted! Reebok Canada brings the fitnessThe company dropped a gym into Yonge-Dundas Square to introduce its CrossFit line to Toronto. |
LIFT brings CASSIES cases to lifeThe day after the awards, some of the big winners revealed their strategies for creating truly effective work. |
Saint-Jacques Vallee MEC to become MEC MontrealMEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co. |
MediaCom Canada wins MobilicityOn the heels of the win, CEO Jamie Edwards talks to MiC about what sets the GroupM agency apart in the marketplace. |
Faris Yakob on working at the speed of cultureThe MDC Partners CIO tells MiC how media cos can create awesome campaigns that keep up with the age of the Twitterverse. |
Looking forward at AToMiCThe conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape. |
Vaseline gets a grip with menThe Unilever brand launches its new male-focused product line with an experiential stunt and online ads. |
