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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

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Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

TVA

TVA’s broadcast dollars up, but magazines are down

The company’s French language magazines showed readership gains.

Toronto Star

Digital tax credit and cost reductions help Torstar in Q4

Advertising revenues were still soft across most segments.

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Federal budget offers little to print media

The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.

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Le Devoir, GCM partner for national sales

Groupe Capitales Médias aims to increase the publication’s visibility among agencies and brands across Canada.

Toronto Star

Torstar trims costs to offset ad declines

Full-time staff will see a reduction to their travel, freelance and periodical budgets, and internships are ending.

YellowPagesGroup

Yellow Pages records lower digital and print revenues

The quarter and the fiscal year saw declines across the board, but CEO David Eckert says the company’s recent layoffs will help stabilize things.

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Pierre Marcoux named president of TC Media

The journalist-turned-media exec says the company is looking to grow its market share, and is still eyeing possible acquisitions.

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Digital growth slow for newspapers and magazines: study

For many newspapers, modest digital gains can’t offset losses in print readers.

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Rogers Media revenues drop 4% in Q4

Revenues decreased to $526 million from $550 million a year ago, largely due to a shorter Toronto Blue Jays playoff run.

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TC bolsters trade pubs with Contech acquisition

As the media co. makes large-scale exits from consumer pubs, it’s turning to niche products to drive new revenue.

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Elle Canada, Elle Quebec launch new retail strategy

Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.

YellowPagesGroup

Yellow Pages cutting 500 jobs

The digital media company is trying to reduce costs as it seeks to stabilize its customer base.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.