Bell Media launches cross-country Gusto campaign
The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.
Brunico acquires Marketing and CARD from Rogers
The assets will be integrated into the company’s existing slate of marketing and advertising publications and events.
Quebecor to cut 8% of workforce
The media company is also shuttering two magazines, CHEZ SOI and Tellement bon.
Printing plant sale leads to positive quarter for Torstar
Declining ad revenue was offset by cost reductions and the sale of its printing plant.
Postmedia renews Paul Godfrey’s contract
The media co’s president and CEO will continue in his position until at least 2020, as the company continues to navigate the various blows to the print media industry.
Postmedia reports $99.4 million Q4 loss
The media company is adding a planned 20% reduction in salary expenses to existing cost reduction initiatives.
Globe and Mail tops Vividata’s rankings
The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.
Steady as she goes: Toronto Life turns 50
As the magazine’s golden anniversary approaches, its publisher reflects on how it’s adjusted to the trials of print advertising.
Sales leadership changes at Globe and Mail
Three positions have been integrated and Steve Melles has been promoted to the role of managing director of advertising sales.
The Sun gets first Postmedia push
The launch of the print, digital and OOH campaign was timed strategically with the start of the paper’s major hockey coverage.
Foodism bets millennials still want print
The new Toronto magazine will be handed out to commuters for free, with big-name sponsors like Loblaws and Aroma brought on board for the inaugural issue.
Honda dives into DIY with Blue Ant
The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.
Postmedia to close 24 Hours Vancouver office
The publication will continue to print five issues per week, but content will be sourced from other papers.
Q&A: Why now was the time to flip the digital switch at Rogers Media
SVP of digital content and publishing Steve Maich gives the story behind Friday’s industry-shaking announcement.
Rogers Media overhauls magazine division
Multiple titles are going digital-only, while others are reducing print frequency, as the media co doubles-down online.