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Elle Canada, Elle Quebec launch new retail strategy

Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.

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Yellow Pages cutting 500 jobs

The digital media company is trying to reduce costs as it seeks to stabilize its customer base.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Postmedia Q1 revenue declines 10.3%

Digital revenues are up again, but cost containment remains a priority.

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Escapism Toronto to launch this spring

The makers of the free print publication Foodism have met all sales targets for its first year in print. Now, they’re hoping to strike gold again.

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John Boynton finalizes Torstar’s new exec team

Anna Marie Menezes’ new customer lifecycle position caps a year of change in the media company’s corner offices.

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Employee buy-out sparks hope for local newspapers

Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.

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MIAs 2017 winners revealed

Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media

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Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

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Jane Francisco: There’s a new kind of EIC in town

The Canadian leading Good Housekeeping says the Canadian magazine industry could learn from its neighbours to the south and explains why she goes on sales calls.

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On Postmedia’s print shakeup: “This is not palliative care”

Company president Andrew MacLeod said there is a light at the end of the tunnel, but Postmedia needs to shed weight to get there.

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Postmedia and Torstar to swap and shutter papers

More than 30 community and commuter newspapers, including 24 Hours, were traded between the two companies in a non-cash transaction.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

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Toronto’s Now mag takes the crowdfunding route

With print revenues in decline, the free weekly looks for “a little love” from readers.

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Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.