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Douglas Kelly

St. Joseph acquires Totem

The content agency, formerly owned by Yellow Pages, produces magazines for several CAA clubs and manages digital sales for national clients.

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Inside Torstar’s Wall Street Journal partnership

CEO John Boynton says he wants the Star to be seen as a major business player among affluent Canadians.

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TC’s revenue increases in Q2, but not from media

Revenues within the company’s media sector decreased by 58%, largely due to sales of its Atlantic Canada titles.

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New lifestyle publication taps aging boomers

Launched in partnership with Shoppers’ Wellwise brand, YouAreUNLTD aims to advance conversations around aging and care.

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St. Joseph brings Cocktail Week to Toronto

The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.

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Digital and print revenue down for Yellow Pages, but losses decrease

Total revenue decreased by more than 10% and customer count is also down, but the company’s CEO remains optimistic.

Newspapermobile

Postmedia extends financial tech collaboration to 2020

The deal with Mogo aims to help the fintech company build brand awareness through Postmedia’s 200-plus news platforms.

TorontoStarLayar

Torstar announces subscription model following Q1 loss

The Canadian media company made the announcement alongside its first quarter report Wednesday.

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Quebecor’s Q1 revenue up, but media down

Lower revenues from advertising with TVA Network and subscriptions on TVA Sports were offset by growth in Club Illico.

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Henry’s partners with Rogers Media to launch magazine

The free publication will have a circulation of 120,000 across Canada, with content targeted to visual artists.

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Media revenue up 12% for Rogers in Q1

While advertising played its part, the main driver in the revenue increase was higher distribution to the Blue Jays.

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TLN launches new “Colour Your Life” campaign

The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.

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Postmedia’s Q2 revenue declines 10.8%

Increases in digital revenues were, once again, not enough to offset continued declines in print.

Toronto Star

Torstar courts national advertisers with Metro rebrand

Metro’s free daily newspapers in Vancouver, Calgary, Edmonton, Toronto and Halifax will soon be known as StarMetro.

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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.