Activia changes up the message
The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)
Globe Drive gears up for editorial refresh
The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.
Toronto Star to give readers a caffeine jolt
Headline Coffee is the first of what’s expected to be more new startups from the media co as it seeks new revenue streams.
Globe and Mail looks to cut costs
The company is offering a round of voluntary severance packages to employees as print revenues continue to decline.
Understanding day-by-day media consumption: TouchPoints
Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.
Another executive departure at Star Media Group
Kirk MacDonald has left the company, leaving a sales shuffle in his wake.
New York Times setting up Canadian, Australian outposts
The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.
Toronto Star boosts circulation: CCAB
Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.
The Kit Compact goes national
Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.
Toronto Star lays off 52 staff
Most of the layoffs affect the company’s Star Touch team.
Joe Fresh buys FASHION cover
The St. Joseph Media print pub has launched a multi-pronged branded-integration play in partnership with the Canadian retailer.
St. Joseph Media hires new ad sales GM
Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.
New national sales director at La Presse
Sebastien Cassagnes has been promoted to the role.
The Globe and Mail tops Vividata rankings for Q1
How Canadians are consuming content across markets for both newspapers and magazines, according to the measurement body.