Radio Articles
Chatelaine celebrates 85 years
DigitalPrintRadioTelevisionThe Rogers Media magazine’s publisher tells MiC about plans to mark the milestone, including a radio presence coming soon.
KFC crosses off consumers’ bucket lists
Out Of HomeRadioSocialTelevisionThe Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
A new top four in Toronto: Media Monitors
RadioING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
McDonald’s buys big: Media Monitors
RadioThe QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
Bell battles with CRTC over TSN 690 proposal
DigitalMobileRadioTelevisionThe fate of the English-language sports talk radio station figured large as the CRTC opened a hearing into the $3.38 billion takeover of Astral Media.
Rogers Media changes sales structure
DigitalPrintRadioTelevisionJack Tomik on the changes the media company is making to work with agencies rather than platforms.
Dixie Mall unleashes shoppers
DigitalOut Of HomePrintRadioThe mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Petro-Canada buys big: Media Monitors
RadioThe gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Canadian Cancer Society tells its story
DigitalPrintRadioTelevisionTo celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
Canadian Tire buys big: Media Monitors
RadioThe retailer bought the most airtime in Toronto for the week of April 15 to 21.
