Radio

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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Ford cruises to the top: Media Monitors

Dealer associations and local dealers were the most prolific category buyers in Toronto.

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Sunwing stays on top: Media Monitors

Meanwhile, Bell Media’s CTV maintained its streak as the top buyer in Montreal.

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Rogers testing dynamic ad insertion for digital audio

The company will use first- and third-party data for ads that it says will be better tailored and targeted to audiences.

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Clear Sky Radio sells southern Alberta station

Rogers “doubles down” south of Calgary by acquiring a classic hits FM station.

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Sunwing stays on top: Media Monitors

As the temperature fluctuates dramatically, travel services are dominating the Toronto market.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Corus posts revenue, profit declines in Q1 financials

Slight overall gains in its kids content business and radio advertising were offset by sharper declines in TV ad revenues.

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Sunwing returns to the top: Media Monitors

Meanwhile, in Montreal, CTV continued to reign as the most prolific radio buyer.

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CRTC launches survey into content consumption

As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Auto dominates in Toronto, electronics in Montreal: Media Monitors

Rather than retailers and electronics buying the most radio advertising in Toronto during Boxing Week, the week was dominated by auto dealership buys.

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OLG stays on top: Media Monitors

CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.

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Rob Farina: Radio’s opportunities amid change

As the audio industry welcomes new formats and competitors, the head of iHeartRadio’s strategy in Canada says it’s only making things better.

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OLG takes Toronto: Media Monitors

Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.