Research

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Humour, co-creation key to reaching Gen Z with ads: study

A new study from Kantar Millward Brown analyzed reactions to ads across three generations.

digitalVideoShutterstock

Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

CBC New Years

New Year’s Eve Countdown takes the week: Numeris

The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.

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Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

America's Got Talent Judges

America’s Got Talent takes the week: Numeris

The U.S. reality competition series on City brought in the most single-night viewers of all daily programs from Dec. 19 to 25.

NCIS cast

NCIS takes the top spot: Numeris

The U.S. action-drama series on Global brought in the most single-night viewers of all daily programs from Dec. 5 to 11.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.

facebook, twitter, instagram, pinterest

Boomers love traditional TV, but OTT penetration is strong: study

While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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The Big Bang Theory takes the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Nov. 28 to Dec. 4.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

snapchat social video

New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.