Research

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Local radio ad sales see steepest decline in five years: report

At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.

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Private conventional ad revenue down, CBC’s up: CRTC report

The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.

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The most-liked ad formats are the most ignorable

According to a small survey from the Havas Asks Canada series, people are more likely to enjoy ad formats they can ignore.

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Local ad sales drop on private radio: StatsCan

Overall operating revenues on private radio also dropped for the third straight year in 2016.

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Online video ad spend predicted to grow 58% in three years: report

Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

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Consumer spending on online video to increase: report

The demand for original content from major streaming services will cause consumer content spending to increase 12.6% annually from 2015 levels until 2020.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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OMD tops 2016 RECMA activity report

While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.

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America’s Got Talent makes gains: Numeris

The reality competition show held the top spot (and grew its audience) for the week of June 19 to 25.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Millennials boast strong OOH ad recall: study

While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.

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Amazon dominates paid search in Canada: study

A new study says retailers and financial companies are getting the best results on Google.ca.

America's Got Talent

Three weeks at the top for America’s Got Talent: Numeris

The reality competition show held the top spot for the week of June 12 to 18.