Research

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How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.

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Big Bang takes the top again: Numeris

In one month, the long-running comedy will bid goodbye.

BMO

BMO takes Toronto and Montreal: Media Monitors

Financial services were the top buying category in Toronto, but autos reigned supreme in Montreal.

digital

Data and consumer insights still evading marketers: study

A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.

angela

Another week on top for 9-1-1

Global’s first-responder drama drew 2.23 million viewers in English Canada.

RBC

RBC buys on top: Media Monitors

The financial institution knocked the top players out in both Montreal and Toronto.

TV

Traditional ads viewed more favourably: study

Plus, Canadians have a precarious relationship with influencer marketing.

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Growth and losses in Canadian ad spend to stabilize: Report

Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.

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Dentsu study reveals a ‘digital paradox for brands’

The heaviest digital users are also the most protective over the data that brands crave.

angela

Police dramas rule the week: Numeris

Global’s first-responder drama drew 2.23 million viewers in English Canada.

digital trends

Growth in Canada’s digital spend will plateau: report

According to eMarketer, video is driving a major boost in display spend. On the traditional side, TV remains stable.

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What 2019 has in store for digital ad spend

A new study by eMarketer shows that digital will now take the lion’s share of global ad spend, but growth is set to slow.

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OLG knocked out of the top spot: Media Monitors

The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.

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Who’s ditching traditional TV in Canada?

While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.

ANTONIA THOMAS, CHRISTINA CHANG, NICHOLAS GONZALEZ, FREDDIE HIGHMORE

The Good Doctor finale wins the week: Numeris

It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.