Research

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VR spend on rise, but Canadians sticking with actual reality: study

The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.

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Canadian International Auto Show holds the top spot: Media Monitors

The auto show purchased the most radio advertising in Toronto for the week of Feb. 20 to 26.

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Reader’s Digest and the Globe and Mail top Vividata rankings

The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.

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Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.

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Ad-blocking, load times among top challenges for advertisers: study

AOL’s new state of the industry study on mobile video finds that time spent on mobile – and ad spend in the medium – is increasing.

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The Big Bang Theory is back on top: Numeris

The comedy on CTV beat the Grammy Awards as the most-watched single-night show for the week of Feb. 6 to 12, 2017.

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Smartphones key for shopping, but still not for buying: study

Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.

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North Americans over-index on in-app purchases: study

A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.

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Super Bowl wins the week: Numeris

The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.

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Canadians trust search engines more than editors: study

Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.

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For programmatic video, desktop may not be dead: study

Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.

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Super Bowl ad recall up, but U.S. feed fared better: report

Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.

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NCIS wins the week: Numeris

The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.

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GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum

The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.

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The Big Bang Theory takes the week: Numeris

The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.