Research

The Consummation Deviation

Big Bang beats the rest: Numeris

Young Sheldon was close in tow in every regional market.

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Canadian magazines to see the steepest drop: report

Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.

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Sponsored Instagram Stories on the rise: study

Plus, Canada is one of the fastest-growing markets for paid social posts.

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OLG stays on top: Media Monitors

Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.

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How auto brands stack up on Twitter

Which brands get the most mentions – and just how positive is the conversation?

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Seniors aren’t into smartphones, but still use Facebook frequently

The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.

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Is a focus on breaking news hurting Canadians’ trust?

Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Super Bowl wins the week: Numeris

Across various markets, the pre-show snagged more viewers than the game itself.

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Gen X: Affluent, connected and traditional

They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.

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OLG makes a big buy in Toronto: Media Monitors

The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.

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Isobar lays out its 2019 media predictions

From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.

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The Good Doctor takes the top: Numeris

Fellow medical drama New Amsterdam was not far behind.

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Sunwing reroutes to the top: Media Monitors

Travel services continued to play well in both Toronto and Montreal.

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Touche on top, Havas on the rise: RECMA

This year’s top four agencies was almost completely flipped from last year’s list.