Research

hector-martinez-EG49vTtKdvI-unsplash

Canadians love smart devices, but VR still lags: study

Headsets are one of the only items that haven’t increased in penetration – but homes are getting much “smarter.”

The Good Doctor - Season 3

The Good Doctor continues to draw: Numeris

Hospital dramas were the top three most-watched shows this week across the country, while Debate 2019 drew viewers in Montreal only.

toyotacamry-623x350

Toyota maintains its lead: Media Monitors

In Montreal, an entirely new top-five shakes things up while the Conservative Party spends big in Toronto.

dimitri-bang-E2Za-uZQM7k-unsplash

What’s the online cannabis content audience like?

MIQ breaks down who’s searching for what, how long they’re dwelling on sites and what this means for marketers.

pinterestPromotedVideo-623x350

Digital video on the rise for brands, agencies: study

The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.

THE GOOD DOCTOR - SEASON 1

The Good Doctor keeps its lead: Numeris

NHL hockey draws viewers in nearly every market across the country except Montreal, averaging more than 100,000 viewers.

dario-KzGhmrQmB6I-unsplash

Linear wins in Canada, but viewership lags behind U.S.

eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.

eric-nopanen-8e0EHPUx3Mo-unsplash

How the digital audio wave compares to digital TV

A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.

johnwren-620x350

North American organic growth up at Omnicom in Q3

Revenue fell at the holding company, although it was largely attributed to stronger foreign exchange rates.

Toyota2019

Toyota climbs back to the top: Media Monitors

Foreign and domestic auto industries ups their spend in both Toronto and Montreal, while election season puts governments and unions on the charts.

Amazon

EMarketer dials back Amazon predictions slightly

The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.

THE GOOD DOCTOR - SEASON 1

The Good Doctor takes it: Numeris

Fall TV returns with increased viewership across all markets as hospital dramas ‘The Good Doctor’ and ‘New Amsterdam’ draw viewers.

Scotiabank

Scotiabank climbs to the top: Media Monitors

Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.

element5-digital-T9CXBZLUvic-unsplash (1)

How much election ad spend went to TV?

Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.