VR spend on rise, but Canadians sticking with actual reality: study
The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.
Canadian International Auto Show holds the top spot: Media Monitors
The auto show purchased the most radio advertising in Toronto for the week of Feb. 20 to 26.
Reader’s Digest and the Globe and Mail top Vividata rankings
The quarterly release found that print and digital readership for magazines remained healthy, and newspaper readership was flat.
The Big Bang Theory is back on top: Numeris
The comedy on CTV beat the Grammy Awards as the most-watched single-night show for the week of Feb. 6 to 12, 2017.
Smartphones key for shopping, but still not for buying: study
Nielsen Canada found that even if Canadians aren’t buying through their devices as much as they are at the store counter, clean mobile experiences still provide a make-or-break opportunity for retailers.
North Americans over-index on in-app purchases: study
A new report by AppsFlyer says companies should still need to use more data to keep users engaged over time.
Super Bowl wins the week: Numeris
The game was the most-watched single-night show for the week of Jan. 30 to Feb.5, 2017, but lost considerable ground over last year’s numbers.
Canadians trust search engines more than editors: study
Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.
For programmatic video, desktop may not be dead: study
Videology’s report for Q4 2016 shows that mobile-only and cross-device programmatic video buys have actually decreased since 2015.
Super Bowl ad recall up, but U.S. feed fared better: report
Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.
NCIS wins the week: Numeris
The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.
GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum
The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.
The Big Bang Theory takes the week: Numeris
The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.