Research

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.

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Podcast listeners are young, rich and educated: study

While the medium is on the rise, the MTM notes that the Francophone market could be missing out.

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Amazing Race Canada makes gains: Numeris

Now on a four-week streak, it pulled farther ahead of America’s Got Talent.

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YouTube not as prominent in Canada as in the U.S.: study

Polls from Léger, Vividata and eMarketer also show the consumption rates for millennials on YouTube.

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Bell shoots to the top in Toronto and Montreal: Media Monitors

The company’s internet, TV and mobile services dominated in both cities.

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Global ad spend on TV to stay strong: study

According to Strategy Analytics, TV is still a major money-maker.

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What’s driving Canada’s increased music streaming?

Sales are down, even on digital, but that means good things for ad-supported platforms like Spotify and YouTube.

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Amazing Race Canada holds the lead: Numeris

The Canadian reality show is on a three-week streak.

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GO Transit takes Toronto, CTV tops Montreal: Media Monitors

There were four new entrants in Toronto’s top-10 last week.

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Social strategies may not align with users’ priorities: study

Sprout Social looks at what it takes to connect with users on social networks.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Amazing Race Canada stays ahead: Numeris

However, the gap closed between Race and second-place finisher America’s Got Talent.

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Bell takes Toronto, CTV tops Montreal: Media Monitors

Shoppers Drug Mart also upped its radio buy in both cities.