44% of Canadian advertisers report brand safety issues: survey

IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.


Header bidding continues global growth: study

PubMatic’s year-end review of its traffic shows particular growth among mobile impressions.


Rogers stays on top in Toronto: Media Monitors

Meanwhile, Casino Montreal was the top buyer in Montreal.


Media trust has increased in Canada

Edelman’s 2018 study still places Canadians among its “distruster” nations.


Agencies and brands expect digital spending to rise: survey

But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.


Rogers stays on top: Media Monitors

The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.

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What’s the value of Canada’s data market?

Research firm OnAudience says we’re one of the world’s biggest data regions and predicts strong growth to the end of 2018


TVs, tablets and PCs are still trending up: study

Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.

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Rogers buys the top: Media Monitors

The communications and media company bought more than double the spots of the next-most prolific advertiser in Toronto.


News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.


CTV sweeps the top-five: Numeris

Big Bang took the top, but the top-five also saw a mix of sports, drama and comedy.


Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.


MTM tracks media, tech use among age groups

A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.


Ford cruises to the top: Media Monitors

Dealer associations and local dealers were the most prolific category buyers in Toronto.