Research

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Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.

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Big Bang Theory takes the top: Numeris

The CTV comedy series brought in more single-night viewers than any other daily program for the week of Oct. 30 to Nov. 5

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Gen X loves wearables, tablets and traditional TV: study

Canadians between the ages of 35 and 49 share the best of both worlds, watching their TV on traditional sets, but buying more wearables than other generations.

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Big Bang Theory wins the week: Numeris

The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Oct. 23 to 29.

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Despite skinny basic, cord cutting on the rise

Cable providers will lose nearly 200,000 subscribers in 2016, according to projected numbers from Ottawa-based Boon Dog.

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Study identifies two target groups for Cancon

Who’s most likely to watch Canadian content? A new report identifies the viewers who producers and distributors should be eyeing.

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Big Bang Theory wins the week: Numeris

The comedy series on CTV brought in the most single-night viewers of all daily programs for the week of Oct. 16 to 22.

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Facebook mobile revenue to hit $30 billion next year: study

New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.

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Internet use will be 75% mobile in 2017: report

New research from Zenith predicts mobile ad spend will overtake desktop next year, but will continue to lag behind consumer use.

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Print flyers aren’t dead: Black Friday report

Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.

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Internet access revenue surpassed broadcasting in 2015: CRTC

Last year marked the first time more Canadians spent their communications dollars going online.

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Canadian youth are intelligent, diverse and fickle: study

A new study that looks at the values of different generations finds that young millennials and Gen Z’s favourite brand is – surprise – themselves.

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Big Bang Theory takes the week: Numeris

The comedy series on CTV pulled in the most single-night viewers of all daily programs for the week of Oct. 9 to 15.

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Not all millennials are created equal: study

A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.

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Globe and Mail tops Vividata’s rankings

The firm’s latest study shows print readership is stable, but millennials still favour digital more than their boomer counterparts.