Research

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How TV fared over the holidays: Numeris

Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.

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Retail, travel, restos rule radio buys: Media Monitors

Sail and RedTag took Toronto and Montreal as the top buyers, respectively.

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Which Canadian shows pulled in the biggest ratings in 2018?

This year’s chart is topped by long-running favourites, but a number of newer Canadian scripted series have also climbed the ranks.

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Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors

We look at the top buys for the last two weeks of the month.

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Survivor comes out on top: Numeris

The reality program garnered more than two million viewers, taking over regular The Big Bang Theory.

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TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

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OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

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Radio could kill the TV star: Deloitte

Duncan Stewart says that soon, young Canadians will spend more time listening to radio than watching TV.

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OMD, GroupM leading in global billings: report

In its annual report, ComVergence shows GroupM and its agencies lead in many categories, but growth is slowing.

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Canada leads the market for linear TV penetration: study

Global TV Group shows that most Canadian still watch TV daily, beating out the U.S., the U.K. and Australia.

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OLG makes a big buy in Toronto: Media Monitors

Meanwhile, CTV held onto its lead in Montreal.

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Comscore, Vividata zero in on audience insights

The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.