Research

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Canadian entertainment and media revenue to slow through 2021: report

According to the latest numbers from PwC Canada, advertising on internet video, advertising and OOH will lead growth in the market.

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Broadcast revenues up slightly in 2016: StatsCan

While revenue at specialty channels is increasing, overall ad spend on conventional TV continues to decline.

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America’s Got Talent holds the top: Numeris

The reality show on City topped the list with the highest single-night average audience for the week of May 29 to June 4.

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Dentsu Aegis predicts 3.1% growth in Canadian ad market this year

The ad network’s research points to a strong start to 2017.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

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America’s Got Talent lands on top: Numeris

The reality show on City topped the list with the highest single-night average audience for the week of May 29 to June 4.

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The latest numbers on Canadian cord-cutters

Price lead to the biggest gap in satisfaction between pay TV and “alternative” services according to a new study from J.D. Power.

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Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

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Survivor doubleheader takes the top spot: Numeris

Finales for Survivor and Bull brought in high AMAs, but had to contend with news and hockey content for the week of May 22 to 28,

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As alternative services gain popularity, radio remains dominant: study

The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.

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Mobile campaigns more likely to hit targets: study

Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.

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NCIS takes the top: Numeris

The action-drama pulled in an average of 2.23 million viewers on Global for the week of May 15 to 21.

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Advertisers are losing less to bot fraud: study

The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.

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The Big Bang Theory finale brings big numbers: Numeris

The season 10 finale drew in an average audience 3.7 million viewers, nearly doubling the audience of the next-most watched program, Survivor.

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Study finds under 50% of its impressions viewable and valid

All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.