Research

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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NCIS wins the week: Numeris

Regionally, the top pick varied, with Edmonton being all about Oilers content.

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What’s driving increases in digital spending?

Stories, collections, paid search and category spending shifts are causing waves in digital.

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Identifying ‘fake news’ a top priority for readers: study

A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.

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OLG hits a three-peat: Media Monitors

Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.

The Consummation Deviation

Big Bang beats the rest: Numeris

Young Sheldon was close in tow in every regional market.

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Canadian magazines to see the steepest drop: report

Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.

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Sponsored Instagram Stories on the rise: study

Plus, Canada is one of the fastest-growing markets for paid social posts.

Slots

OLG stays on top: Media Monitors

Autos were the biggest category buy in both Toronto and Montreal, in time for the Toronto International Auto Show.

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How auto brands stack up on Twitter

Which brands get the most mentions – and just how positive is the conversation?

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Seniors aren’t into smartphones, but still use Facebook frequently

The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.

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Is a focus on breaking news hurting Canadians’ trust?

Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Super Bowl wins the week: Numeris

Across various markets, the pre-show snagged more viewers than the game itself.

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Gen X: Affluent, connected and traditional

They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.