Research

snapchat social video

Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.

Sheldons

The Sheldon Cooper duo strikes again: Numeris

The Good Doctor was on leave for the week, leaving Young Sheldon to take #2 in most markets.

radioShutterstock

Auto dominates in Toronto, electronics in Montreal: Media Monitors

Rather than retailers and electronics buying the most radio advertising in Toronto during Boxing Week, the week was dominated by auto dealership buys.

Big Bang

Big Bang stays on top: Numeris

The MLS cup was no match for the Big Bang gang.

carRadioShutterstock

OLG stays on top: Media Monitors

CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.

bigBangTheory2015

Big Bang comes back with a big bang: Numeris

Although Sheldon reigned at the top, hockey played a big part in individual markets.

john-schnobrich-235243

OLG takes Toronto: Media Monitors

Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.

sven-scheuermeier-106767 (1)

TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

TVinternet

What Magna’s ad forecasts say about TV in Canada

The IPG intelligence group says Canada’s net ad revenues will grow 4.4%, but suggests Canada’s TV industry is due for a shakeup.

radioShutterstock

CHFI wins with men and women in Toronto: PPM

David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver for the quarter ended Nov. 26,

GreyCup2017

Grey Cup tops the ratings: Numeris

Plus, The Indian Detective enters the top-five.

Copied from Playback - money bills_iStock_purchased

Canada’s economy drives improved ad spend: Zenith

The global media agency networks are in agreement that digital will lead the way on ad spend growth.

Airplane

Sunwing flies to the top: Media Monitors

Toronto saw a shake-up in its top radio advertisers last week.

lilly-rum-342740

Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

Argos Snow

Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.