Research

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Canadian youth less swayed by traditional ads than global population: study

When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.

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Canadians trust traditional media: report

According to a study from the Public Policy Forum, the majority of surveyed Canadians trust news from traditional media companies over online-only sources.

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MacGyver wins the week: Numeris

Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.

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Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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The Big Bang Theory wins the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.

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Humour, co-creation key to reaching Gen Z with ads: study

A new study from Kantar Millward Brown analyzed reactions to ads across three generations.

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Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

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New Year’s Eve Countdown takes the week: Numeris

The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.

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Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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America’s Got Talent takes the week: Numeris

The U.S. reality competition series on City brought in the most single-night viewers of all daily programs from Dec. 19 to 25.

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NCIS takes the top spot: Numeris

The U.S. action-drama series on Global brought in the most single-night viewers of all daily programs from Dec. 5 to 11.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Growth in global ad spend to slow in 2017: report

Despite growth decreasing overall worldwide, Canada’s market will increase marginally.