Research

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Print magazines strong, but millennials could shake things up: study

Magazine reach is still strong, but the different viewing and searching habits of millennials could affect readership.

Big Bang theory season 9, eipsode 20

Big Bang brings it again: Numeris

Election coverage stole the show in Edmonton.

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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New study measures from media buy to auto buy

From the first digital touchpoint, advertisers often have several weeks to make an impression – but once the dealership visits start, the clock is ticking to target.

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Canada’s couch potatoes peeling away from traditional TV

OTT is revenue up 33% as cable, satellite subscribers continue to drop.

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NCIS wins the week: Numeris

Drama, both scripted and unscripted, ruled the top-five this week.

BMO world record

BMO keeps a hold on Toronto, Montreal: Media Monitors

Local, Asian auto industry continues to drives top buys in both markets

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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How does e-sports’ reach compare to traditional sports?

Vivintel’s new research shows that there’s opportunity for the sportiest of advertisers to embrace their inner gamers.

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Big Bang takes the top again: Numeris

In one month, the long-running comedy will bid goodbye.

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BMO takes Toronto and Montreal: Media Monitors

Financial services were the top buying category in Toronto, but autos reigned supreme in Montreal.

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Data and consumer insights still evading marketers: study

A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.

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Another week on top for 9-1-1

Global’s first-responder drama drew 2.23 million viewers in English Canada.

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RBC buys on top: Media Monitors

The financial institution knocked the top players out in both Montreal and Toronto.

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Traditional ads viewed more favourably: study

Plus, Canadians have a precarious relationship with influencer marketing.