Research

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How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

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Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.

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TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

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PyeongChang takes the week: Numeris

English Canada made the Winter Olympics the ratings leader, especially the Closing Ceremonies.

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AdChoices compliance is up, complaints down

Brands, media companies and ad networks are providing more notice of privacy policies, but some consumers report issues when trying to opt out.

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Rogers goes back to the top: Media Monitors

In Montreal, Tim Horton’s continued to dominate the radio buying charts.

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BMO rises to the top: Media Monitors

In Montreal, a number of new advertisers made their way to the charts.

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44% of Canadian advertisers report brand safety issues: survey

IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.

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Header bidding continues global growth: study

PubMatic’s year-end review of its traffic shows particular growth among mobile impressions.

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Rogers stays on top in Toronto: Media Monitors

Meanwhile, Casino Montreal was the top buyer in Montreal.

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Media trust has increased in Canada

Edelman’s 2018 study still places Canadians among its “distruster” nations.

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Agencies and brands expect digital spending to rise: survey

But Warc’s 2018 toolkit report suggests trust remains a tripping point between media agencies and their clients.

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Rogers stays on top: Media Monitors

The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.

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What’s the value of Canada’s data market?

Research firm OnAudience says we’re one of the world’s biggest data regions and predicts strong growth to the end of 2018

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TVs, tablets and PCs are still trending up: study

Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.