Research

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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How engagement differs between content and ads

A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.

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Nissan takes the lead: Media Monitors

Domestic and foreign auto industries spent heavily in both Toronto and Montreal this week as retailers debuted in the top-five.

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Does viewability translate to effectiveness?

A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.

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Canadians love smart devices, but VR still lags: study

Headsets are one of the only items that haven’t increased in penetration – but homes are getting much “smarter.”

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The Good Doctor continues to draw: Numeris

Hospital dramas were the top three most-watched shows this week across the country, while Debate 2019 drew viewers in Montreal only.

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Toyota maintains its lead: Media Monitors

In Montreal, an entirely new top-five shakes things up while the Conservative Party spends big in Toronto.

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What’s the online cannabis content audience like?

MIQ breaks down who’s searching for what, how long they’re dwelling on sites and what this means for marketers.

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Digital video on the rise for brands, agencies: study

The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.

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The Good Doctor keeps its lead: Numeris

NHL hockey draws viewers in nearly every market across the country except Montreal, averaging more than 100,000 viewers.

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Linear wins in Canada, but viewership lags behind U.S.

eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.

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How the digital audio wave compares to digital TV

A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.

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North American organic growth up at Omnicom in Q3

Revenue fell at the holding company, although it was largely attributed to stronger foreign exchange rates.

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Toyota climbs back to the top: Media Monitors

Foreign and domestic auto industries ups their spend in both Toronto and Montreal, while election season puts governments and unions on the charts.

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EMarketer dials back Amazon predictions slightly

The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.