Research

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The Amazing Race Canada hangs on at the top: Numeris

Reality programming takes the top-five nationally as thrice-weekly ‘Big Brother’ episodes each draw AMA of 1 million.

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How can brands thrive in a multi-screen world?

Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

Jon Amazing Race Canada

The Amazing Race Canada hangs on at the top: Numeris

The Canadian reality series drew nearly 2 million viewers while a mix of drama and reality saw a three-way tie nationwide.

Snap Games

Snap’s Q2 reveals a big turnaround

The social media company saw a sharp increase in revenue – sending stocks way up.

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Ad Standards report: Compliance up, but complaints rising too

Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.

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OLG regains its lead: Media Monitors

The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.

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Canadian attitudes toward love and AI

Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.

Facebook

Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

TARC

The Amazing Race Canada debuts on top: Numeris

The Women’s World Cup Final, as well as the Stampede Parade in Calgary and Canada Day in the Capital shake up summer viewership.

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Nissan Dealer Association lands on top: Media Monitors

The auto group knocked OLG from its steady hold at the top of the Toronto market.

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What media are back-to-school shoppers consuming most?

Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.