Research

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Rogers buys the top: Media Monitors

The communications and media company bought more than double the spots of the next-most prolific advertiser in Toronto.

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News and social app usage up, sports and gaming down: study

Analytics firm Flurry looks at which app categories are getting the most and least attention from users.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.

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CTV sweeps the top-five: Numeris

Big Bang took the top, but the top-five also saw a mix of sports, drama and comedy.

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Can you guess how much radio we listen to?

An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.

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MTM tracks media, tech use among age groups

A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.

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Ford cruises to the top: Media Monitors

Dealer associations and local dealers were the most prolific category buyers in Toronto.

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Brands more popular than celebrities on social: study

A new study shows Canadians like to follow brands, but not every company is taking advantage.

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RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.

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Digital growth slow for newspapers and magazines: study

For many newspapers, modest digital gains can’t offset losses in print readers.

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Canadians would go ad-free for $5 more per month: study

Many say they’re consuming more paid-subscription content than they were two years ago.

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Big Bang holds the top: Numeris

With Young Sheldon and The Good Doctor also airing new episodes, CTV’s big three dominated most markets.

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Canada’s prolific smartphone market skews to iOS: study

Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.

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Sunwing stays on top: Media Monitors

Meanwhile, Bell Media’s CTV maintained its streak as the top buyer in Montreal.

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How TV fared over the holidays: Numeris

The CBC’s New Year’s special edged out City’s — but just barely.