Research

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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Three takeaways from RAIN’s digital audio summit

From growing the podcast industry to monetizing and measuring its ad potential, Summit Canada explored the state of audio in the country.

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Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

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Few brands are confident in their abilities to generate insights: study

Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.

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The Good Doctor back on top: Numeris

It was a big week for dramas, which took over much of the top five.

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Financial services continue to dominate radio buying: Media Monitors

Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.

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Younger audiences pay more attention to video ads: study

But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.

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The benefits of taking native out of walled gardens: report

An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.

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Carol Cummings on redefining what makes a hit

For the first time ever, Media Experts didn’t identify any hits in its annual TV predictions.

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Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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9-1-1 grabs onto top national spot: Numeris

The Global drama series took the top spot after The Amazing Race Canada ‘s high-scoring season came to an end.

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Financial services dominate the markets: Media Monitors

RBC, TD and HSBC boosted the category in Toronto, while TD and RBC gave it lift in Montreal as well.

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Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.

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MRC gets granular with updated brand safety guidelines

This is the first significant update to the guidelines since 2012.