Research

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Growth and losses in Canadian ad spend to stabilize: Report

Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.

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Dentsu study reveals a ‘digital paradox for brands’

The heaviest digital users are also the most protective over the data that brands crave.

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Police dramas rule the week: Numeris

Global’s first-responder drama drew 2.23 million viewers in English Canada.

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Growth in Canada’s digital spend will plateau: report

According to eMarketer, video is driving a major boost in display spend. On the traditional side, TV remains stable.

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What 2019 has in store for digital ad spend

A new study by eMarketer shows that digital will now take the lion’s share of global ad spend, but growth is set to slow.

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OLG knocked out of the top spot: Media Monitors

The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.

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Who’s ditching traditional TV in Canada?

While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.

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The Good Doctor finale wins the week: Numeris

It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.

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Another big buy for OLG: Media Monitors

CTV also stayed on top in Montreal.

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Traditional and digital TV subscribers still pirate: study

Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.

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Families with young kids eschewing landlines, traditional TV: study

The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.

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Big Bang back on top: Numeris

The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.

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The leaders and contenders in Forrester’s agency rankings

The Massachusetts-based firm dives into what separates the great from the good.

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OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

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The Good Doctor wins the week: Numeris

The medical drama took the top spot, but hockey is heating up across many markets.