Research Articles
Retail sales tell a turbulent tale: report
ResearchKubas Primedia issues the latest installment of its Major Market Retail Report.
Consumer confidence down: study
ResearchThe Conference Board of Canada reports negativity toward spending as consumer optimism takes another tumble.
Consumers shop around most for clothes: study
ResearchKubas Primedia tells MiC how brands can cut through the clutter when consumers are shopping.
Back-to-school spending to stay flat: Ernst & Young
ResearchA still-fragile Canadian market and global economic concerns are major factors in expected sales this season.
Finding loyalty in likes: study
ResearchGlobal research co Ipsos Loyalty discovers just how much Canadians are influenced by their social networks.
Urban young adults spending the most time online: study
ResearchNewad releases a survey looking at the online and mobile consumption habits of the young and affluent.
How to market to women? Make life easier: study
ResearchThe latest Nielsen study examines how brands should market to empowered, yet stressed, Canadian women.
Mobile marketing tough with moms: study
MobileResearchThe Spider Marketing Solutions study says over half of Canadian moms surveyed are closed off to mobile marketing.
Prime-time battlegrounds
ResearchTelevisionWe called in the experts to weigh the odds on the upcoming Fall TV season.
Specialty roundup
ResearchTelevisionFrom the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.
