Research

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Big Bang Theory wins the week: Numeris

The comedy series on CTV pulled in more single-night viewers than any other daily program for the week of Oct. 2 to 8.

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The Big Bang Theory takes the week: Numeris

The comedy on CTV pulled in more single-night viewers than any other daily program in Canada for the week of Sept. 26 to Oct. 1.

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Live TV is still king: study

While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.

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Advertisers should think before they go full screen: study

Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.

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Bull takes the week: Numeris

The new drama on Global was the most-viewed daily program in Canada for the week of Sept. 19 to 25.

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Social media use may have peaked: study

Plus, while Facebook remains the most popular social network, its users tend to spend less time online than users of sites like Reddit.

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Majority of millennials are going unreached: study

It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.

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Amazing Race Canada wins the week: Numeris

The finale of the CTV reality competition show was the most-viewed daily program in Canada for the week of Sept. 12 to 18.

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Ad-blocker penetration high in Canada: study

Numbers from Adobe’s inaugural Advertising Demand report are high, but also point to a silver lining with social media ad clicks.

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The content that connects with Canadians

New research from AOL Canada reports that Canadian women are more likely to use mobile devices for content consumption.

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Bull pulls in the ratings for Global

The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.

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Amazing Race takes the week: Numeris

The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.

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Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

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Slight uptick in Zenith’s latest global ad forecast

The network predicts internet ad spend will become the world’s largest advertising medium within the next year.

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Amazing Race takes the week: Numeris

The CTV reality competition show was the highest viewed single-night program in Canada for the week of Aug. 29 to Sept. 4.