Research

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Canadians increasingly view TV content in other languages: study

Those who seek content in languages other than English and French are more likely to find it on OTT.

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Many of Canada’s top agencies decline in billings: report

Despite modest decreases, one Canadian shop has a higher market share than some agency groups all together, and one grew its billings by 20%.

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Domestic auto industry on the rise: Media Monitors

Nissan rose in Toronto radio market, while Bell Internet-TV made a big purchase in Montreal.

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Online ad spend per user has doubled in nine years: study

Programmatic and mobile are driving major increases in ad spend.

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Digital consumption, ad spend to rise: study

Video is the biggest driver in ad spend, but Canadians may have reached peak digital.

Big Bang

Big Bang takes its final bow at 5.8 million viewers: Numeris

Talk about going out with a bang.

GenZ

Gen Z loves screen time, but aren’t all impacted by influencers: study

Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.

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Should traditional broadcasters join the OTT party?

A report by Digital TV Europe shows that the future of OTT could involve a hybrid model.

The VCR Illumination

Big Bang wins the week again: Numeris

While the CTV comedy captured the nation’s attention yet again, Raptors fevers put the NBA Playoffs on the board in Toronto.

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Digital audio growing among Canadians, despite problematic data plans

Smart speakers and podcasts are driving home listening, but radio remains king of the car.

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Just how much is lost to ad fraud?

The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.

Big Bang

Big Bang takes the week: Numeris

Sheldon – both the old version and the young version – topped the charts for the week in every market.

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Francophones lagging in podcast adoption

MTM survey finds lack of French-language content may be to blame.

BMO world record

BMO back on top: Media Monitors

Auto industry, both foreign and domestic, continue to top buying categories in both Toronto and Montreal.

Big Bang

Big Bang pulls in big numbers again: Numeris

Sheldon – both the old version and the young version – topped the charts for the week in every market.