Research

Unsplash casino

OLG makes a big buy in Toronto: Media Monitors

The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.

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Isobar lays out its 2019 media predictions

From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.

THE GOOD DOCTOR - SEASON 2

The Good Doctor takes the top: Numeris

Fellow medical drama New Amsterdam was not far behind.

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Sunwing reroutes to the top: Media Monitors

Travel services continued to play well in both Toronto and Montreal.

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Touche on top, Havas on the rise: RECMA

This year’s top four agencies was almost completely flipped from last year’s list.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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What’s in store for digital outside the duopoly?

As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Does ad targeting play into gender stereotypes?

Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.

The VCR Illumination

Big Bang takes the top spot: Numeris

The CTV comedy has kept its viewership above three million for most of this season.

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Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

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How Canada’s LGBTQ+ population consumes media

A new study by Mindshare argues that LGBTQ+ representation isn’t just healthy for communities, it’s healthy for brands.

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Finance takes Toronto, Montreal: Media Monitors

BMO was the top buyer in Toronto, while the category overall took Montreal’s radio airwaves.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.