Research

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Big Bang stands alone at the top: Numeris

The Good Doctor knocked the younger Sheldon from its number-two spot, while the American Music Awards made gains over last year.

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Rogers rises to the top: Media Monitors

The telco and media company knocked Ford Dealers out of the top spot for the most radio ads purchased in Toronto.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

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The Sheldon Cooper combo wins again: Numeris

Young Sheldon continues to be nearly as successful as its Big Bang predecessor.

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Programmatic buying to jump nearly 10% by 2019

Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.

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Ford stays on top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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TV ads more entertaining, even for millennials: study

A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.

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Ford cruises to the top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Fido takes the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.