Research

BIG BANG

The Big Bang Theory holds at number one: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 10 to 16, but much of the country’s attention may have been focused on hockey.

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Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

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Slow load times tops list of turn-offs for viewers: study

With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

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The Big Bang Theory holds the top, but Hockey Night creeps up: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 3 to 9, but the Leafs’ playoff-cinching match drew big audiences across all markets.

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Growth in OTT may have led to a peak in high-definition receivers: study

Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.

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Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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Big Bang is back on top: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of March 27 to April 2 after three weeks off the schedule.

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Mobile OS use overtakes desktop globally, but Canada lags: study

StatCounter’s five-year reports show that Android has become the most popular operating system for internet users globally, but for Canada, desktop still boasts the highest share.

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Survivor holds at number one: Numeris

The reality show on Global brought in the most viewers of all single-night shows for the week of March 20 to 26, but TV preferences varied wildly by region.

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Canadian mobile use lags other major markets

According to a new comScore report, 40% of Canadians that are mobile-only are between the ages of 45 and 54.

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Canada to fall out of top 10 ad-spend markets by 2019: report

While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.

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Survivor takes the top: Numeris

The reality show on Global brought in the most viewers of all single-night shows for the week of March 13 to 19.