Research

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Boomers love traditional TV, but OTT penetration is strong: study

While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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The Big Bang Theory takes the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Nov. 28 to Dec. 4.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

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New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

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Grey Cup wins the week: Numeris

The 104th annual sporting event earned more single-night viewers than any other daily program for the week of Nov. 20 to 26.

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Canada’s digital ad market share outpaces global average: study

The latest research by GroupM sees moderate growth across the ad world, with digital ad spend expected to represent nearly half of Canada’s ad market by 2017.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.

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How skinny basic fared through 2016: report

Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

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Big Bang Theory takes the week: Numeris

The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Nov. 13 to 19.

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Grey Cup reach up 3% on broadcast, 35% on digital

The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.