Canadians trust traditional media: report
According to a study from the Public Policy Forum, the majority of surveyed Canadians trust news from traditional media companies over online-only sources.
MacGyver wins the week: Numeris
Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.
Has new media changed seniors’ love of TV and print?
New research from MTM also shows older English speakers use tablets over smartphones.
Torontonians over-index on tablets, Montrealers love online video: Study
The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.
The Big Bang Theory wins the week: Numeris
The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
Canadian digital video viewing growth to slow in 2017: report
A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.
New Year’s Eve Countdown takes the week: Numeris
The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.
Television advertising to remain flat, tablets to tank: study
From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.
Binge-watching isn’t just for millennials: study
The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
America’s Got Talent takes the week: Numeris
The U.S. reality competition series on City brought in the most single-night viewers of all daily programs from Dec. 19 to 25.
NCIS takes the top spot: Numeris
The U.S. action-drama series on Global brought in the most single-night viewers of all daily programs from Dec. 5 to 11.
Boomers love traditional TV, but OTT penetration is strong: study
While the 50 to 70 demographic doesn’t exactly outpace its younger counterparts in social networking, more than half are using it in some capacity – especially Facebook.