Research

Headphones

Infinite Dial examines Canadian audio habits

Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.

THE GOOD DOCTOR - SEASON 1

The Good Doctor takes the top: Numeris

The medical drama took in more than three million viewers.

Ford

Ford cruises to the top: Media Monitors

The auto dealer association took the top buying spot in Toronto while CTV took Montreal.

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MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

FBPrivacy

Poll shows few Canadians would actually delete Facebook

Users will soon see new privacy and data management tools for their profiles.

THE GOOD DOCTOR - SEASON 1

The Good Doctor takes the top: Numeris

The medical drama took in more than three million viewers.

rogersCentreShutterstock

Rogers Internet returns to the top: Media Monitors

Although the service provider purchased the most spots as a brand, auto dealer associations were the biggest buying category.

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Zenith upgrades its 2018 ad spend projections

Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.

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Pricing biggest factor in cord-cutting: study

Many Canadians say they’d prefer to customize their TV package. But which channels would they pick?

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Olympic engagement down: study

Millennials boasted the most dramatic drop in how closely they followed the games.

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Big Bang is back on top: Numeris

Sheldon, Leonard and the gang came back with a vengeance after several weeks of being upstaged by big event television.

Staples Supplies

Staples soars to the top: Media Monitors

But in Montreal, Bell Mobility made an even bigger leap to the top of the radio buying charts.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.

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Cord cutting slows for Shaw, but not for most competitors

Telus saw subscriber gains for the year, and Boon Dog’s latest study shows a 20% overall drop in cord-cutting. But most cable providers still saw increased customer losses.

oscarStatues

The Oscars take the week: Numeris

Despite drops from last year, the ceremony still out-performed powerhouses like Big Bang and Young Sheldon.