Research

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CBC Radio One takes Toronto, Vancouver: Numeris PPM

Meanwhile, country ruled Calgary, while Now Radio swept all demos in Edmonton.

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TV and OTT subscriptions almost equal: study

Plus, Amazon Prime and Sportsnet Now are making waves.

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OLG leads in Toronto: Media Monitors

CTV was the top radio ad buyer in Montreal.

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Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

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GroupM downgrades ad growth expectations

Canada’s newspaper, TV and magazine businesses showing declines.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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As streaming and mobile use rise, so do complaints: report

Plus, TV was added to the report for the first time.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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Canadian Tire takes Toronto: Media Monitors

The retailer made a big radio buy in both Toronto and Montreal.

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Programmatic to dominate in Canada by 2020: study

However, according to Zenith, programmatic TV is still at least a few years away.

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Consumer perceptions spoiled by unsafe ads: study

Even when content was perceived to be “safe,” failure to align with a brand or category affected perception.

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RBC leads in Toronto, Montreal: Media Monitors

The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.

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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

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Agency spending down, martech spending up: study

According to Gartner, CMOs are spending less of their budget on personnel, agency fees and paid media and more on tech.

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Investment in digital analytics is on the rise: study

More than half of CMOs surveyed spend at least a quarter of their ad budgets on programmatic tech.