Research

THE GOOD DOCTOR - SEASON 1

The Good Doctor takes it: Numeris

Fall TV returns with increased viewership across all markets as hospital dramas ‘The Good Doctor’ and ‘New Amsterdam’ draw viewers.

Scotiabank

Scotiabank climbs to the top: Media Monitors

Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.

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How much election ad spend went to TV?

Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.

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What does your brain look like on branded podcasts?

Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.

Emmy

Emmy broadcast draws Canadian viewers: Numeris

Ceremony honouring primetime television found audiences across all markets, while in Quebec, NDP leader Jagmeet Singh’s ‘Tout le monde en parle’ appearance draws viewers.

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New rev models rising, but display ads still top for publishers

Subscriptions, events, ecommerce and branded content are increasingly important, but donations remain a low priority.

Toyota2019

Toyota trends at the top: Media Monitors

CTV keeps a hold at the top in Montreal while the auto industry at large, continues to spend big nationwide.

Retro TV

More than 20% of Canadians plan to cut the cord: study

One in seven Canadians have transitioned from linear TV to online and OTT services and one in five intend to do so over the next year.

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The Amazing Race Canada finishes at the top: Numeris

The finale drew the most viewers of its seventh season run, while debut of Lip Sync to the Rescue resonated with an Edmonton audience.

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Messaging apps to reach 2.52 billion people this year: study

WhatsApp is driving global growth, while the app remains niche in Canada.

Toyota2019

Toyota rises to the top: Media Monitors

Tim Hortons, CTV and auto manufacturers continue to dominate the top-three, spending in both Toronto and Montreal.

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Alexa, lis-moi les nouvelles

Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.

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Ad blocker usage at nearly 50%: report

Ad-blocking doesn’t discriminate by age, with Boomers most likely to block ads and delete cookies.

TARC2

The Amazing Race Canada takes the top: Numeris

Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.