Research

Kapuskasing

How newspaper closures affect local coverage: study

Public Policy Forum explores the gaps in coverage, while MiC takes a closer look at dwindling ad options.

sportsTVShutterstock

Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

helloquence-61189-unsplash

More marketing tech budgets are going in-house: study

Warc and global accountancy firm Moore Stephens asserted that the trend could have “a resounding impact on the value of media-centric agencies.”

The Amazing Race Canada

The Amazing Race Canada remains top national show: Numeris

This marks the eighth week in the top spot for the Canadian version of the reality show.

shutterstock_285024590

Honda drives into Toronto’s top spot: Media Monitors

Last week’s top radio ad buyer, Ford, slipped to #4 in both the Toronto and Montreal markets.

mobileShutterstock

Most programmatic payments come in late: study

A new study from Oarex Capital Markets delves into the true cost of programmatic.

rawpixel-561404-unsplash

Will the in-housing trend pivot?

A new Ipsos trend report shows how the agency and client relationship is in constant flux.

amazing race

Amazing Race Canada stays at the top: Numeris

The reality program was followed by America’s Got Talent.

Ford

Ford takes the top in Toronto: Media Monitors

CTV was #1 in the Montreal market, bumping last week’s top buyer, Hydro-Quebec, to second place.

sean-do-782269-unsplash

E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

rawpixel-974549-unsplash

The digital trends that catch on, and those that don’t

From wearables to social media, Vizeum’s Adrian Capobianco and IPSOS’ Steve Levy reveal surprising survey results.

printing press

Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

Amazing Race

The Amazing Race Canada maintains stamina: Numeris

Although at the top, the CTV reality show did see a slight dip in viewership in its sixth week at number one.

Rogers Bundle

Rogers climbs to the top in Toronto: Media Monitors

Hydro-Québec also took the first place position in Montreal.

radioShutterstock

CHFI tops every demo in Toronto: Numeris

Meanwhile, Edmonton saw a shake-up for its top station.