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Research

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Millennials trust advertising more than most: study

AdStandards also brought influencers into the equation for the first time.

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Big Bang wins again: Numeris

Plus, viewership for the first round of the NHL Playoffs beat out last year’s audience numbers.

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Mercer’s final rant gets big ratings

After 15 seasons on the air, the satirical news show bid adieu with a special one-hour finale on the pubcaster.

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Ford, CTV take top spots: Media Monitors

Auto dealers remained the biggest category in both the Toronto and Montreal markets.

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Radio’s share of ad spend increasing slightly: report

Plus, Warc suggests digital audio ads could be more effective than video pre-roll.

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CTV trio takes the top three spots: Numeris

Plus, Rick’s final rant pulls in big numbers.

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Hudson’s Bay, CTV take the top: Media Monitors

Auto dealers were still the biggest category buyers in both Toronto and Montreal.

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Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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Siri reigns, but Google Home catching up among virtual assistants: report

Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.

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What are Canada’s couch potatoes watching?

In the next two years, OTT revenue is set to climb while TV’s could go way down.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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Big Bang holds the top: Numeris

Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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BMW drives to the top in Toronto: Media Monitors

In Montreal, CTV held onto the top spot.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.