Research

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Ads.txt adoption still under 50%: study

With more and more ads traded programmatically, the pressure is on to clean up the supply chain.

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Influencers bring big ROI, but fake followers a concern: study

Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.

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OLG at the top again: Media Monitors

CTV also held the top spot in Montreal.

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How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

radio

Christmas music radio strategies pay off: Numeris PPM

CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.

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OMD boasts highest market share, but other agencies growing: report

The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.

Spike

The Oscars win the week: Numeris

The awards show saw a notable boost from last year’s performance.

retro radio

OLG stays on top: Media Monitors

The commission made up more than 80% of the Lotto category’s total buy.

TV

Netflix on the rise, Corus brands strong with viewers: study

SRG’s Digital Life study looks closely at which TV brands are top-of-mind for Canadians.

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NCIS wins the week: Numeris

Regionally, the top pick varied, with Edmonton being all about Oilers content.

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What’s driving increases in digital spending?

Stories, collections, paid search and category spending shifts are causing waves in digital.

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Identifying ‘fake news’ a top priority for readers: study

A new report finds fake news top of mind for Canadians, and many are consuming multilingual media.

Slots

OLG hits a three-peat: Media Monitors

Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.

The Consummation Deviation

Big Bang beats the rest: Numeris

Young Sheldon was close in tow in every regional market.

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Canadian magazines to see the steepest drop: report

Warc’s latest report shows that offline media will overall have a bumpy ride in the next year, but one traditional media will see lift.