Research

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Returning series post strong ratings for CBC

Season two of Burden of Truth saw a 50% increase in average audience, while Coroner was the pubcaster’s most-watched drama premiere in four years.

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Young Sheldon reigns victorious: Numeris

Big Bang pulled in a smaller average audience than its prequel series.

TV

Pay TV popular, but viewed as ‘supplemental’: study

A new study by TiVo shows that most people combine OTT and TV, but view them differently.

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With attribution top-of-mind, search dollars increase: study

Plus, according to Warc, voice is expected to play a bigger part in the customer service experience.

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Travel, autos and financial services top the charts: Media Monitors

Sunwing took the top spot in Toronto again, while The Auto Show reigned supreme in Montreal.

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Linear and online content mix well: study

According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Big Bang, New Year’s coverage take the top: Numeris

While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.

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Vacation ads flying high on radio: Media Monitors

Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.

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Publicis Media, MediaCom top new business rankings: RECMA

In terms of new account wins, business has grown around the globe by 15%.

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How TV fared over the holidays: Numeris

Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.

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Retail, travel, restos rule radio buys: Media Monitors

Sail and RedTag took Toronto and Montreal as the top buyers, respectively.

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Which Canadian shows pulled in the biggest ratings in 2018?

This year’s chart is topped by long-running favourites, but a number of newer Canadian scripted series have also climbed the ranks.

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Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors

We look at the top buys for the last two weeks of the month.