Research

money, Canada

Canada’s ad spend to increase by 3% in ’16: Carat

Although Canada’s increase in ad spend will continue on an upward trend, it falls below the 4.4% prediction for global ad spend.

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For mobile, slow and steady won’t cut it: study

A new Google study found that when it comes to mobile sites, there’s a cost to latency – and one of the biggest culprits may be the ads themselves.

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Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

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Millennial TV consumption varies depending on living situation: Numeris

While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.

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Do your dollars match consumer media habits?

In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.

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The Tragically Hip takes the week: Numeris

The band’s final performance on CBC garnered the most viewers for the week of Aug. 15 to 21, 2016.

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The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

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Do Canadians know if they’re watching online TV?

MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.

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How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

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Profiling heavy sports consumers: MTM

TSN is the most popular channel for sports viewing, according to new numbers from MTM.

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Media sector priorities out of sync: report

Content marketing is tops for publishers in 2016, but industry priorities diverge from there, according to new research from Publicitas.

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Entertainment content hardest hit by ad blockers: IAB Canada

Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.

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How Canadians listen to their favourite tunes: report

The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.

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Mobile delivers the best on-target rate: Nielsen

The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.

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Pay more attention to IoT, E&Y warns media cos

Media companies need to step up their game and tap into the world of connected devices (and personalized advertising), according to the firm’s latest report.