Research

Acura

Acura Dealers drive to the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

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New Canadians over-index on online, free media

A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.

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Who’s listening to podcasts in Canada?

Most fans are still new to the medium, but it’s popular among affluent and educated males.

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Air Canada stays on top: Media Monitors

The airline bought the most radio advertising in Toronto for the second week in a row.

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Risky impressions on the rise in Canada: study

Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.

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Most OTT users still subscribe to TV: study

Media Technology Monitor dives into OTT audiences, brands and platforms.

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Print declines shrink newspapers’ footprints: study

For many newspapers, digital gains can’t offset losses in print readers.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Visible minorities watch less TV, but Snap more: study

The MTM’s latest study shows that Canada’s ethnic minorities tend to be younger, more urban and more fond of certain apps.

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AdChoices recognition on the rise

Half of those surveyed also view advertisers more favourably when they participate in the DAAC’s transparency program.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.