Research

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Ethnic Canadians prefer smartphones to TV: study

The inclination toward mobile usage may be driven by a higher degree of trust in online media.

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Big Bang outshines the Golden Globes: Numeris

Geeks reigned over glamour, but the Golden Globes did top some markets.

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Canadians notice more ads and are not always happy about it (study)

Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.

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Sunwing stays on top: Media Monitors

As the temperature fluctuates dramatically, travel services are dominating the Toronto market.

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How Canadians feel about Netflix and other channels

While most Canadians identify CTV as their “favourite” channel, satisfaction and use of Netflix is on the rise.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.

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Sunwing returns to the top: Media Monitors

Meanwhile, in Montreal, CTV continued to reign as the most prolific radio buyer.

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CRTC launches survey into content consumption

As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.

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Christmas gives Young Sheldon his first week on top

The family comedy finally had its moment in the spotlight.

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Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.

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The Sheldon Cooper duo strikes again: Numeris

The Good Doctor was on leave for the week, leaving Young Sheldon to take #2 in most markets.

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Auto dominates in Toronto, electronics in Montreal: Media Monitors

Rather than retailers and electronics buying the most radio advertising in Toronto during Boxing Week, the week was dominated by auto dealership buys.

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Big Bang stays on top: Numeris

The MLS cup was no match for the Big Bang gang.

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OLG stays on top: Media Monitors

CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.

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Big Bang comes back with a big bang: Numeris

Although Sheldon reigned at the top, hockey played a big part in individual markets.