Research

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Who is ‘teched in’ among Canadians?

Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.

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Where are D2C advertisers investing?

A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.

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The Amazing Race stays at the top: Numeris

The U.S. version of the reality hit reigned supreme, while Big Brother’s addition to the schedule paid off.

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Five takeaways from Zenith’s ad spend predictions

These five charts will give insights into the next three years of media spending in the market.

Slots

OLG keeps its lead: Media Monitors

Both Toronto and Montreal radio markets see some shake-ups as Ford, Sleep Country increase spend.

SRG

New Canadians consume mobile media like no others: study

For immigrants from China, South Asia and the Philippines, smartphones are a way of life.

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‘Staggering growth’ projected for OTT, e-sports revenues in Canada

A new report from PricewaterhouseCoopers indicates OTT revenues in Canada will grow from $2.1 billion in 2018 to $3.5 billion in 2023.

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The Amazing Race climbs back on top: Numeris

Viewers tuned in for the CTV broadcast of the Raptors Championship Parade, but otherwise, unscripted reality programs were the most-watched shows.

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Most of Canada’s agencies boast healthy growth: RECMA

However, WPP’s GroupM has seen its activity slide.

Music Study

Memes, award shows fuel digital audio boom: study

Music fans are buying fewer albums, but that means good news for ad-supported streamers.

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Canada’s digital ad spend surpasses time spent: study

Ad spend is on target for digital, but print, radio and television still see problematic proportions.

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Audio, smart speakers and OTT all on the rise: report

Music and video streaming are the standard for more than two-thirds of the country, according to the latest MTM Sneak Peek Report.

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What will the duopoly look like in 2023?

Amazon and other players could slowly, but surely, disrupt the duopoly, according to Juniper Research.

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Who is Canada’s mobile-only population?

The population of Canadians eschewing desktop devices is growing rapidly.

TV

CBC revenue up in 2018 as private broadcasting slide continues: CRTC

Overall broadcasting revenues in Canada dipped by 1.2%, while CBC revenues jumped to $1.06 billion in its conventional TV business.