Spotted! Nike’s ‘moving’ OOH campaign

Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.

Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Playoff potential: Rogers Media’s post-season promo strategy

Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.

Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

Garnier puts new launch in hands of influencers

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.

L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.

Alan Dark’s 2015 state of the nation

Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.

World Juniors hit the streets for TSN

The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.