How TiVo landed in Canada

Cogeco has launched an integrated campaign to support its new DVR product.

CFL trades in helmets for Jenga and Battleship

The football league is producing new YouTube series to reach younger audiences.

Virgin Radio 96 shows it’s office-appropriate

The Montreal-based station launched a multi-platform campaign to increase workday listening.

Brands, know thy creators

AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.

How Kotex became a YouTube exec producer

Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.

Blue Ant teams with Scion for music vid series

The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Spotted! Bell’s TIFF fan box

An inside look at how the company has been bringing its mobile, television and media properties to street-level during this year’s festival.

TSN kicks off NFL season with fantasy football push

Coors is getting back into NFL coverage in Canada by partnering on the network’s Fantasy Football platform.

How Vitaminwater has shifted its spend for 2014

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.