LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

Saint-Jacques Vallee MEC to become MEC Montreal

MEC Canada president Michele Pauchuk tells MiC about the change and her first months at the media co.

MediaCom Canada wins Mobilicity

On the heels of the win, CEO Jamie Edwards talks to MiC about what sets the GroupM agency apart in the marketplace.

Faris Yakob on working at the speed of culture

The MDC Partners CIO tells MiC how media cos can create awesome campaigns that keep up with the age of the Twitterverse.

Looking forward at AToMiC

The conference included speakers from PHD, PepsiCo and Saatchi & Saatchi talking about how to thrive in today’s mediascape.

Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

Day in the Life: Sunni Boot

MiC talks with the ZenithOptimedia CEO about the evolving media industry in this exclusive video interview.

Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.

McCain gets “Ultra Thin” with Tori Spelling

The company targets women with its first celebrity-promoted product launch for a new line of pizzas.