In the jury room with… Media Experts’ Penny Stevens

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.

Spotted! McDonald’s starts a McFlurry frenzy

The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.

Much Digital Studios goes live, reveals talent

The youth brand’s move into the MCN space launches with 13 Canadian YouTubers on the roster.

Spotted! Nike’s ‘moving’ OOH campaign

Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.

Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

Playoff potential: Rogers Media’s post-season promo strategy

Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.

Canadian Tire ‘hijacks’ AOL sites

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.

Garnier puts new launch in hands of influencers

The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.