Social

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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ICYMI: Torstar names new SVP, Spacing creates a podcast

Plus, Amazon has brought its connected devices to Canada.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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Facebook monetizes its Stories feature

The move comes one year after sister company Instagram launched ads on a similar feature.

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Pinterest comes to Canada

The platform is launching a Canadian office and digital sales vet Erin Elofson will lead the platform’s efforts in the country.

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CTV steps out with a new message for fall campaign season

The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.

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Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

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ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed

Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.

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Instagram expands shopping to Stories

The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.

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ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.