Social

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Juno ratings hold steady on CTV

Shawn Mendes walking the red carpet was the most Tweeted moment of Sunday night’s award show.

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Facebook opens branded content to more pages

Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.

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Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

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BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.

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Twitter moves to monetize Periscope

The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.

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Facebook revs up auto vertical for advertisers

The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.

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Just For Laughs creates dedicated branded content division

The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

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Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

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Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

jamesonSnapchat

Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.