Social

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The real impact of changing third-party data policies

In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.

Maple Leaf Foods

Why Maple Leaf expanded to Pinterest

The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Advertising surges on Pinterest in Q2

The social network, which went public this past spring, is focused on building its revenue outside the U.S.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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Pinterest adds new ‘on the go’ ads

The social network is continuing its efforts to gain clout with Canadian SMBs through self-serve tools.

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Twitter shareholders get good news in Q2

The social media company is focused on bringing down spam activity, as users grow year-over-year.

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Facebook’s revenues, stocks soar amidst most recent controversy

The social media giant now makes 94% of its ad revenue from mobile.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

Facebook

Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.