Social

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

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Barilla turns to Facebook Live to target moms

The pasta brand, which has largely focused on digital rather than TV and OOH, is hyper-targeting moms through tutorial-style posts with chef David Rocco.

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Las Vegas adds video to Canadian content strategy

LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.

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CF focuses on customization and social sharing

To feed social media sharing, the mall chain will unveil new “Inspiration Stations” as CF refines its experiential identity.

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Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

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Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

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Anna Olson joins Kin Canada

The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.

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Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

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Twitter plugs into the MMVAs pre-show

The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.

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Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

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Blue Ant gets social with Blue Ant Plus

The media company created the new division in response to an increasing demand for social content from clients.