Social

Facebook

Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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Jameson brings its live music efforts to Facebook

While music is familiar territory for the whiskey brand, it’s giving live streaming a try to increase engagement within the 25-to-34 demographic.

Roundtable3

What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.

facebookWatch

Facebook tests moving Posts out of news feeds

The social giant responds to reports of a six-country test that has publishers worried about reduced organic reach.

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LinkedIn banks on native video ads

Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.

Svedka

Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

Banque Nationale

Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.

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Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.

facebookWatch

Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.