The sponsored giveaway will be supported by broadcast and social media posts directed at Your Morning’s female-skewing audience.
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
The three-stage campaign will involve a number of female celebs from fashion designers and hockey stars to Instagram chefs.
The company embraces digital and social media for mass appeal as it promotes its new, more open-concept stores and updated logo.
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Why the brand veered toward an unstructured social shoot for its compact SUV model.
The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.