Social

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Corus taps Knorr for new Twitter series debut

The millennial-targeted series is aiming to engage with more than just food brands.

Friendship Profiles

Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Marketers are shifting influencer budgets: study

Plus, influencers say they get the most satisfaction out of working directly with brands.

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Bell Media takes content-led approach with Fantastic Beasts

Partnerships director Laird White explains why it went so broad with its plan.

Wendys

What topics get Canadians Tweeting most?

Music, media and family topics rule for users, and many don’t mind bringing brands into the conversation.

Women texting

Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

Facebook Dating

Now you can find love on Facebook

Facebook Dating rolls out across Canada this week, but the company says ads will not be a part of the feature.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

Pinterest Carousel

Pinterest fuels lower-funnel interactions with carousel ads

Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.

Instagram albums

Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.