In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.
The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.
New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.
The Facebook-owned platform, which has doubled in size in the last two years, has taken a look at what’s hot this year.
The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.
The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.
The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.
The sponsored giveaway will be supported by broadcast and social media posts directed at Your Morning’s female-skewing audience.
For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.
The three-stage campaign will involve a number of female celebs from fashion designers and hockey stars to Instagram chefs.
The company embraces digital and social media for mass appeal as it promotes its new, more open-concept stores and updated logo.
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.