Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.
To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.
With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?
Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Storify 2 is a publishing software that allows newsrooms to quickly publish stories and to respond in real-time to user-generated “moments.”
The publisher has purchased Ampifii, a social platform to give advertisers more ways to capitalize on their return on investment.
The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.
Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.
A study on buying behaviour shows that nine out of 10 Canadians prefer to purchase using desktops or laptops.
The telco is aiming to beat its 2015 fundraising record by generating more conversation around mental health in 2016.