Social

danocracy

Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase the “studio” side of its digital studio in order to attract more brand clients to its creators.

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Sponsored posts on the rise for influencers: study

A recent study by Influence Central found that Canadian social influencers are overwhelmingly female, highly educated and getting savvier about branded deals.

Cohen VW

How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

facebook 360

Facebook switches on autoplay audio

Three years after it began auto-playing ads in its news feed, the social media giant will now add sound into the mix.

Facebook audience

Facebook pairs with Media Rating Council for audit

The social media platform is also adding new video buying options based on full video views and two-second views.

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Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

aigles the richelieu

How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

Brooke Henderson

Golf Town taps next generation of golfers with first athlete sponsorship

The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.

Steve Paikin

TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

Twitter

Twitter discloses video metrics error

A technical error has caused a discrepancy in video views for Android clients over the course of one month.