Social

2019 JUNO Awards

Did CBC’s social-heavy Junos strategy pay off?

CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

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Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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Facebook phasing out some ad metrics

The social media giant is altering the “relevance score” metric by adding three new figures.

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Influencers bring big ROI, but fake followers a concern: study

Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.

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Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

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Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.

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Facebook adds events to Stories

It’s the latest move in the social media giant’s attempt to get more out of the Stories format.

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What’s driving increases in digital spending?

Stories, collections, paid search and category spending shifts are causing waves in digital.

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Sponsored Instagram Stories on the rise: study

Plus, Canada is one of the fastest-growing markets for paid social posts.

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How auto brands stack up on Twitter

Which brands get the most mentions – and just how positive is the conversation?

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Is a focus on breaking news hurting Canadians’ trust?

Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Isobar lays out its 2019 media predictions

From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.