Social

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Instagram expands shopping to Stories

The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.

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ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.

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Facebook gives advertisers more control over ad placements

Brand safety concerns prompted a few changes for the social media giant.

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CBC and Snap pair for two new programs

This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.

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Facebook plans expansion of Flight Ads

Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.

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ET Canada launches TIFF specials on Twitter

Festival sponsor Nespresso will promote the streams.

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Facebook rolls out Watch internationally

Tomorrow’s launch marks the fourth high-profile entrant to the VOD market in Canada this year after CBS All Access, BritBox and Hayu.

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Where does Canada stack up in online and TV ad spend?

According to a Warc report, video viewing will account for nearly half of all internet usage by 2020.

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Twitter goes back to school

The social platform dives into where the back-to-school conversations are happening.

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YouTube not as prominent in Canada as in the U.S.: study

Polls from Léger, Vividata and eMarketer also show the consumption rates for millennials on YouTube.

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Lise Watier makes a national play with Fashion

The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.

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Social strategies may not align with users’ priorities: study

Sprout Social looks at what it takes to connect with users on social networks.

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Maserati takes to the road with IGTV

The Italian luxury brand’s four-film road trip travels the globe right here in Ontario.

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The skinny on Canadian social media habits

According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.

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Status ads are on their way to WhatsApp

Facebook is monetizing the messenger app feature with ad inventory that will be available for sale in 2019.