Social

Facebook

Facebook plays matchmaker for creators, brands

Do the new changes help position Facebook as a YouTube competitor?

Instagram albums

Instagram’s shoppable posts go live in Canada

The new format allows brands and retailers to insert more actions into posts.

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Kijiji takes a tailored approach to its media plan

The classifieds tailors its creative not just for the media, but for the specific platform.

Facebook Lite

Facebook Lite goes live in Canada

Despite the stripped-down interface, advertisers can still integrate.

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How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

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Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.

Canadian Paralympic Committee -Sponsorships--Every minute of act

More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.

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Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

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Facebook’s ‘breaking news’ label lands in Canada

U.S. tests show lifts in shares and comments, which the platform is prioritizing for content seeking a place in users’ News Feeds.

Carte Blanche judges

ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.

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A Calgary chicken joint’s U.K. media play

Top Chef Canada winner Nicole Gomes gets cheeky as KFC struggles overseas.

Discover

Facebook’s Messenger chatbot showcase launches in Canada

The new Discover tab for Messenger highlights brands and publishers that have created chatbots.

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Holt Renfrew goes social for Year of the Dog

The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.

nationalPost

ICYMI: National Post adds new financial features

Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.