Social

Beyond Burger

A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

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Facebook launches mobile-first video ad kit

The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

Jon Amazing Race Canada

Amazing Race Canada debuts sponsored Twitter Moments

The Canadian reality show is using the social feature to further its partnership with Chevrolet and increase fan engagement.

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How advertisers view the rise of Amazon (study)

Most marketers are concerned about the dominating digital duopoly, but the e-commerce giant could shake up their media plans.

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Instagram adds more Stories features

The updates come following a big surge in users for the platform.

Desktop

Desktop still rules, but mobile-only Canadians on the rise: report

The “Global Digital Future in Focus” report from comScore analyzed data from 13 countries around the world to reveal digital trends.

IGTV

What’s the opportunity in IGTV?

Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.

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Social and mobile up, TV down: GroupM

The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.

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Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

Land Acknowledgement

Spotted! A shelter ad that asks for your hand

“Indigenous Peoples of Tkaronto” is the latest installment of the “Toronto for All” campaign created in partnership with the Toronto Aboriginal Support Services Council and the City of Toronto.

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Unilever CMO adds influencers to the ad fraud conversation

The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.

Country Club

Budweiser returns as title sponsor of County Fair

Budweiser County Fair takes place next month in Toronto and will feature additional sponsors Webers Burgers, Bacardi Breezer and more.

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ET Canada, Chevy return as partners on music contest

The campaign is adding more social support this time around.

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Instagram introduces shoppable Stories

The platform first rolled out its shoppable features earlier this year.