In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Why the brand veered toward an unstructured social shoot for its compact SUV model.
The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.
The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.
Updated: The agency has pacted with the Toronto-based company to expand its access to digital influencers.
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
The painkiller brand launches its first integrated campaign in Canada featuring the Hockey Wives star through a Kin-Corus partnership.
To promote its Reese peanut-butter cup, the chocolate manufacturer is featuring some of hockey’s big stars in a multiplatform campaign.
The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.
The new entity is born out of a partnership between the Feldman Agency Partners and W/M Influencer Agency.
With four MCNs now operating in Canada, the opportunity to use this non-traditional channel is rife. But is the influencer an essential campaign asset or more of an accessory?
Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.