Social

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Facebook makes major gains in Q4

Now, 93% of the company’s ad revenue comes from mobile advertising.

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Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

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ICYMI: Twitter to stream Lets Talk special, Snap loses another

Plus, one Canadian comedian is on the roster of celebrities in the new Big Brother run.

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Joe Strolz departs Snap Canada

The country manager announced his resignation in a memo to staff obtained by MiC.

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How the influencer landscape will shape up in 2019

How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?

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ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

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Joe Strolz on who really uses Snapchat

The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Studio71 beefs up partnership team

The digital company will also focus on further developing its relationship with Starcom/Spark.

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

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Blue Ant ups its partnership power with new hire

Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.

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Who were Twitter’s top Canadian brands?

Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.

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What got the most Twitter traction in Canada this year?

The Habs, Drake, iHeartRadio and John Tavares got a lot of love on social this year.

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Facebook revamps collection tool

Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.