Starbucks Christmas

Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.


Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

Instagram albums

Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.

Stories Home 3 Snapchat Live Stories June 6

Brands can finally promote their story on Snapchat

The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.


Garrick Tiplady to take the reins at Facebook Canada

Tiplady succeeds Jordan Banks as the country’s managing director.


T-fal seeks South Asian shoppers with influencer play

A cooking video puts a new product in front of a growing audience thanks to a successful young social channel.


CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.


Facebook begins ad transparency test in Canada

Canadians are the first to test the feature, which includes seeing the ads being run by Facebook pages.


Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.


Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.


Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.


Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

snapchat social video

Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.