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Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.

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Not all media trust is equal: study

Traditional media is seen as more trustworthy, but skepticism varies across provinces and demographics.

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Facebook’s mobile revenues top 90%

Despite growth in Q3, North American users have stagnated.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

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Twitter boasts profitable quarter, stocks rise

Although monthly active users are down, that didn’t seem to hurt the company, which saw ad revenues rise nearly 30%.

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Snap stocks drop following financial report

The company’s latest quarterly reported revenue growth alongside a loss in daily active users.

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TheScore financials show Q4 wins, losses decrease

Plus, e-sports are driving major views.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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ICYMI: Torstar names new SVP, Spacing creates a podcast

Plus, Amazon has brought its connected devices to Canada.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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Google boosts extension, measurement options

The tech giant will be partnering with market research company IRI to expand its Brand Lift measurement tool.

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Snap expands e-commerce to include Shoppable Snap Ads

The expansion also includes new audience targeting and tools to ease ad creation for advertisers.

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Facebook monetizes its Stories feature

The move comes one year after sister company Instagram launched ads on a similar feature.