Social

Facebook Instant Articles

Instant Articles lands on Canadian Facebook pages

The social media network has launched its publisher-inspired product here and also made it available on Android devices globally.

Lily and the Snowman

Why Cineplex has a new brand platform

The media company’s “See the Big Picture” platform is aimed at expanding awareness of its brand identity.

Ann Mack

FBIQ debuts in Canada with mobile behaviour report

Facebook’s research unit launches its first event in Toronto showing how parents and millennials engage with content on its networks.

Canada Blue Jays

What got Canadians’ attention in 2015

Justin Bieber made the most advances in his Instagram following while people focused on global events, the Blue Jays and the Canadian dollar in 2015.

Transat Auction

Transat’s Twitter travel auction

The tour company will host a SOS-Villages benefit through a bidding war on Twitter for trips down south and to Europe.

Tim Hortons Warm Wishes

Spotted! Tim Hortons doles out warm wishes

The cafe chain is inviting Canadians to share random acts of kindness on social media as part of its second annual holiday campaign.

facebook 360

Facebook expands 360 video to brands

With six brands testing video campaigns across several global markets, the social media platform looks to expand opportunities for immersive storytelling.

bmoRemembranceDay

BMO creates a social pause

The financial company is asking Canadians to share their minute of silence this Remembrance Day.

Harjit

Justin Trudeau’s Twitter win

Canadian voters’ engagement on social platforms for the campaign shows how advertising around elections is likely to shift over time.

content works

Postmedia looks to corner content marketing

With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.

HuffpO lIVE

HuffPost uses election day to launch HuffPost Live!

HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.

Facebook election

Facebook pacts with Elections Canada

The Canadian election is among the most talked-about events on the social platform.

Snapchat - Ford

Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

RS926_CNO_201510 DOTG Order Up Equality Truck

Spotted! A side order of gender equality

Plan Canada offers up some unique specials ahead of International Day of the Girl.

DSC_1055

Dove finds its Niche

The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.