Jameson brings its live music efforts to Facebook

While music is familiar territory for the whiskey brand, it’s giving live streaming a try to increase engagement within the 25-to-34 demographic.


What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.


Facebook tests moving Posts out of news feeds

The social giant responds to reports of a six-country test that has publishers worried about reduced organic reach.


LinkedIn banks on native video ads

Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.


Beware Svedka’s “creepy” approach to retargeting

Sharing on social is the only escape to the brand’s Halloween-timed banner ads.

Banque Nationale

Banque Nationale taps Quebec influencers

The 10-episode financial advice series features Émile Roy offering young Quebecers financial advice.


Snap Spectacles come to Canada

The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.


Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

Hopper Stories

How Hopper’s Stories strategy paid off

Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.


Messenger adds new tools for reaching mobile users

Product marketing lead Jessica Sherrets on its evolution from an in-app feature to a unique advertising medium.


Jones Media acquires AI data platform will help the company gain more insight into consumer journeys online


Spotted! Penningtons dances into social video

Flash dance mobs and Facebook Live help the retailer lead a movement.


Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

Jonathan  Davids Influicity

Blog: Five ways to maintain strong influencer relationships

Jonathan Davids offers a plan to keep influencer relationships on the positive side.


Uniqlo shifts into digital to mark one year in Canada

The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.