Social

RyersonSS

Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

L2

Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

Facebook

Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

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Pressboard introduces new Boost program

The content agency says this initiative will help give a paid boost to earned media, as organic social reach has gone downhill.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

stranger things scoops

Baskin-Robbins turns its media plan Upside Down

The ice cream chain utilized TikTok for the first time as part of an app-focused media plan.

Turkey

Turkey Farmers go digital in first national campaign since 2004

The group will also embark on a TV buy this fall.

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ICYMI: Twitter adds ‘Vote’ emoji, Ransom cancelled

Plus, CBC announces the cast of Fortunate Son.

Instagram albums

Instagram allows brands to boost creators’ native posts

A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.

BMW WeChat

BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

McDeliveryPRboard

Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

TSN

Raptors rake in the views for broadcasters, social media, brands

TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.