Social

CBCTwitterOlympics

Twitter, CBC sign unique Olympic streaming deal

Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.

SnapScreener

Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

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TVs, tablets and PCs are still trending up: study

Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

Hopper Stories

Instagram gives brands longer Stories

Advertisers can now add up to three stories, giving users 45 seconds of content.

Facebook

Facebook tracks North American daily user declines

The company’s ad revenues grew last quarter, but time-spent has dropped.

SocialChartSherpa

Brands more popular than celebrities on social: study

A new study shows Canadians like to follow brands, but not every company is taking advantage.

Facebook

Facebook tackles privacy in new campaign

The social giant is tweaking how users monitor their data and launching a PSA campaign to reacquaint people with its privacy tools.

Stories Home 3 Snapchat Live Stories June 6

Snap courts app marketers with new updates

The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.

SnapScreener

Snapchat update now live in Canada

Two months after unveiling its new interface, Snap still faces criticism for its user experience.

Facebook

Facebook News Feed changes will affect publishers, brands

Publishers have been notified to expect lower reach, referral traffic and video views.

snapchat social video

Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.

PikPic

Telus’s cord cutter pitch features a famous unboxer

A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.

YT1

YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.