Social

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Daily active users shrink, revenue grows for Snapchat

News of the user decline saw the company’s stock take a small hit.

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How Freckle wants to change the data exchange

Users can control how much of their data goes out to brands and receive payment for their information.

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Facebook adds more third-party verification to video metrics

Some metrics, such as percentage viewed and 30-second views, are also being pushed out.

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Joe Strolz on how Snapchat is finding its groove

The country manager on how the platform transformed from specializing in AR, branded lenses and creator stories to more targeted performance media.

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Marne Levine on where Instagram goes from here

The Instagram COO on how SMBs are leading the way with features, and what still needs to come to Canada.

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What are Canadians’ preferred social networks?

Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.

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Despite ad growth, Twitter’s stock takes a hit for Q2 results

Following the announcement, Twitter’s stock dropped 18%.

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User and revenue gains for Facebook in Q2

Despite the quarter covering the fallout of the Cambridge Analytica data scandal, the company still grew its ad business by 42%.

Stories Home 3 Snapchat Live Stories June 6

Snapchat rolls out non-skippable Commercials

The ads will appear during Snapchat’s premium TV-like content through its Shows platform.

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Daily Hive launches ID Agency

Founder Karm Sumal sees the new venture as a way to aid the growth of influencer communities both on and offline.

Travel Alberta

What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.

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A&W goes beyond its traditional social strategy

The QSR is experimenting with psychographic profiles and lookalike audiences as opposed to its standard demographic approach.

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Facebook launches mobile-first video ad kit

The Video Creation Kit was launched globally July 10, giving advertisers a new way to create mobile video ads on its platforms.

Bud Light Canada-Bud Light Brings Epic House Party Tour to Canad

Inside Bud Light’s social strategy for the House Party Tour

The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.

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Amazing Race Canada debuts sponsored Twitter Moments

The Canadian reality show is using the social feature to further its partnership with Chevrolet and increase fan engagement.