Social

Snap Games

Snapchat plays with a new game strategy

The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.

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Jungle Creations comes to Canada

The social-first content studio is working directly with brands, as well as media agencies.

Facebook Mobile

ICYMI: Facebook updates ad policies, FEPE International rebrands

Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.

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Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

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Diving into Twitter’s 2019 original video strategy

Partnerships lead Christopher Doyle on how the content has changed, and the various ways brands can activate.

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Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

Snap Ads

Snap can now sell ads through Shopify

Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.

Facebook

Even with a $3 billion legal hit, Facebook makes big Q1 gains

The company pulled in an all-time high of $14.9 billion in ad revenue.

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Engagement, daily users and revenue up at Twitter

Exceeding analyst expectations, the company’s stock jumped 15%.

SnapScreener

Snap results lead to a good day on the markets

The social media platform grew its users, beating some expectations.

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What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

2019 JUNO Awards

Did CBC’s social-heavy Junos strategy pay off?

CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.