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Which network won for provincial election coverage?

CTV reached a total of 3.8 million viewers for its Ontario election special on June 7.

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Sportsnet hits the ice for new Twitter series

President Scott Moore said the show aims to capture broad appeal among hockey fans.

MMVA

TwitterFronts: MMVAs, Homestand Sports and more

The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.

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Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.

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IPG Mediabrands combines its digital media services

The company’s search, social and mobile services will all sit under the unified Reprise umbrella.

Best Buy

Spotted! Yanny, Laurel or Best Buy?

Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.

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ICYMI: Facebook focuses on privacy, Instagram adds muting

Plus, Global News Radio will bring in a new roster of co-hosts next week.

EcoSport

Ford delves into AR with a Snapchat tour

The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.

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Muskoka Spirits taps custom content for long weekend campaign

In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

Wendys

Wendy’s makes a move for the mobile wallet

The QSR is the first in Canada to pair with Snapchat on its new ad functionality.

Bumble

Spotted! Bumble event brings app users together in Toronto

Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.

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Millennials trust advertising more than most: study

AdStandards also brought influencers into the equation for the first time.

McHappy

McDonald’s leans into social for McHappy Day

To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.

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Snapchat switches story ads to programmatic model

The new options will allow targeted buys, rather than national takeovers.