Social

BRBR

BRBR preps for a road trip

TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

TD Bank Forever Proud

Measuring TD’s pride campaign on Instagram

Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.

Copied from Playback - baseballcropped

Data Dive: The building buzz around the Blue Jays

Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

Douglas Knight

What’s driving change at St. Joseph Media?

Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Home Hardware Blue Jays

Home Hardware gives little leaguers a big surprise

Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.

GNIP twitter

Dive deep into your Twitter case file now

The social media network has expanded its API tool’s search capacity to include its entire archive.

shutterstock_156399695

Social media chatter drives purchasing: report

Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Facebook celebrity

Facebook adds live video streaming to its celeb-centric app

Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.

Pan Am Games, Toronto, summer, fireworks

Data Dive: Pan Am Games get Canadians talking

According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.

event_calendar

New Twitter tool promotes event-based targeting

The social media network has enhanced its tools for marketers looking to advertise alongside major events.

Toronto Pan Am Games

Data Dive: Wait, what? Canadians like the Pan Am Games

Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.

Facebook suggested videos

Challengers rise to YouTube’s game

Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

shutterstock_276093623

Facebook ups quality of ads tools

The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.

shomi carousel

Instagram cultivates brands with carousel ads

The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.