Social

content works

Postmedia looks to corner content marketing

With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.

HuffpO lIVE

HuffPost uses election day to launch HuffPost Live!

HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.

Facebook election

Facebook pacts with Elections Canada

The Canadian election is among the most talked-about events on the social platform.

Snapchat - Ford

Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

RS926_CNO_201510 DOTG Order Up Equality Truck

Spotted! A side order of gender equality

Plan Canada offers up some unique specials ahead of International Day of the Girl.

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Dove finds its Niche

The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.

BRBR

BRBR preps for a road trip

TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

TD Bank Forever Proud

Measuring TD’s pride campaign on Instagram

Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.

Copied from Playback - baseballcropped

Data Dive: The building buzz around the Blue Jays

Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.

Douglas Knight

What’s driving change at St. Joseph Media?

Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.

Home Hardware Blue Jays

Home Hardware gives little leaguers a big surprise

Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.

GNIP twitter

Dive deep into your Twitter case file now

The social media network has expanded its API tool’s search capacity to include its entire archive.

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Social media chatter drives purchasing: report

Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Facebook celebrity

Facebook adds live video streaming to its celeb-centric app

Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.