Social

facebookWatch

Facebook Watch brings Ad Breaks to Canada

Publishers can now monetize through mid-roll video.

CSinclairKate

Visa creates custom FIFA content with TSN

Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.

BBall Net

Spotted! Canadian Tire’s hoop dreams

What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.

Hot Ones

Upfronts ’19: Corus pairs with Complex in digital push

While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.

#TwitterFronts entrance

TwitterFronts ’19: Sportsnet, Universal Music innovate

Platform expands on innovative, interactive video content tailored to conversations the audience brings to the medium.

Facebook

Inside Facebook’s plans for local Canadian news

Representatives from 11 different outlets will take part in a program to help better understand their places in the digital and social ecosystem.

Snap Games

Snapchat plays with a new game strategy

The new Snap Games are supported by Snap’s Commercials ad unit and accessible from the messenger side of the platform.

ross y big

Jungle Creations comes to Canada

The social-first content studio is working directly with brands, as well as media agencies.

Facebook Mobile

ICYMI: Facebook updates ad policies, FEPE International rebrands

Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.

PhillyCCAnna

Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

football

Diving into Twitter’s 2019 original video strategy

Partnerships lead Christopher Doyle on how the content has changed, and the various ways brands can activate.

social media

Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

Snap Ads

Snap can now sell ads through Shopify

Canadian businesses using Shopify’s platform can now buy and manage their Snap ads on the same platform where they manage their online shops.

Facebook

Even with a $3 billion legal hit, Facebook makes big Q1 gains

The company pulled in an all-time high of $14.9 billion in ad revenue.

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Engagement, daily users and revenue up at Twitter

Exceeding analyst expectations, the company’s stock jumped 15%.