Social

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How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

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Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.

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More Paralympic content than ever to be broadcast

Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.

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Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

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Facebook’s ‘breaking news’ label lands in Canada

U.S. tests show lifts in shares and comments, which the platform is prioritizing for content seeking a place in users’ News Feeds.

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ICYMI: Astral names Carte Blanche jury

Plus, Abacus snaps up a JWT VP.

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Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.

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A Calgary chicken joint’s U.K. media play

Top Chef Canada winner Nicole Gomes gets cheeky as KFC struggles overseas.

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Facebook’s Messenger chatbot showcase launches in Canada

The new Discover tab for Messenger highlights brands and publishers that have created chatbots.

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Holt Renfrew goes social for Year of the Dog

The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.

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ICYMI: National Post adds new financial features

Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.

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Twitter, CBC sign unique Olympic streaming deal

Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.

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Snap’s revenue soars in Q4

Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.

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TVs, tablets and PCs are still trending up: study

Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.