TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.
Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.
Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.
Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.
The social media network has expanded its API tool’s search capacity to include its entire archive.
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.
According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.
The social media network has enhanced its tools for marketers looking to advertise alongside major events.
Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.
The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.