Social

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LG partners with Canadian chef on video series

Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.

Facebook

Facebook’s revenue surges in Q1

More than 90% of the company’s ad dollars now come from mobile.

Amazing Race

The Amazing Race and Chevrolet go live on Facebook

This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.

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Twitter reports revenue growth, profit in Q1

The social media platform saw six million new users this quarter, as well as increased ad revenue and engagements.

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L’Oreal gets social with eTalk

While it normally integrates around red carpet season, the beauty brand is using social influencers for a more casual approach.

DAZN - Rise To Greatness - OOH (1)

DAZN launches largest integrated campaign

The sports streamer wants the world to know that it’s more than just football.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.

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Facebook introduces global reward program

The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.

Amex Content

How Amex’s branded content play paid off

Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.

Twitter #BlueRoom

Twitter’s #BlueRoom gets into sponsorship

#BlueRoom has already had sponsored Q&A’s with TD and HBC.

Facebook

Facebook updates ad transparency policies

Users will now be able to see who paid for campaign ads on the social platform.

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Facebook’s API limitations won’t bug marketers that much

While the moves made headlines worldwide, brands with a healthy data mix won’t feel a sting.

Facebook

Facebook dials back third-party apps’ data access

CEO Mark Zuckerberg said the company is rethinking how it views apps as developers see access to user data restricted.

Group Snap

Snapchat debuts group chat as user backlash continues

Snapchat has rolled out a steady stream of new features in an effort to win back users

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Advocates vs. influencers and other Atomicon takeaways

A grab bag of wisdom from Atomicon’s presenters.