With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.
HuffPost Canada is using its online platform to live stream the election, with a novel behind-the-scenes newsroom view in partnership with Periscope.
The Canadian election is among the most talked-about events on the social platform.
The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.
Plan Canada offers up some unique specials ahead of International Day of the Girl.
The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.
TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.
Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.
Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.
Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.
The social media network has expanded its API tool’s search capacity to include its entire archive.
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.