Television
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
OJHL signs first major TV deal
The Ontario Junior Hockey League, whose alumni include John Tavares and Mitch Marner, will broadcast across Ontario via CHCH.
Radio could kill the TV star: Deloitte
Duncan Stewart says that soon, young Canadians will spend more time listening to radio than watching TV.
Bell Media goes multiplatform with renewed UFC deal
The partnership will see content move beyond linear TV to social and OTT.
The Good Doctor has a good week: Numeris
Medical and procedural dramas ruled the airwaves.
Canada leads the market for linear TV penetration: study
Global TV Group shows that most Canadian still watch TV daily, beating out the U.S., the U.K. and Australia.
Gusto unwraps holiday specials
Four new festive episodes of Flour Power will debut this month.
TV and OTT subscriptions almost equal: study
Plus, Amazon Prime and Sportsnet Now are making waves.
Why Carol Cummings sees ads in Netflix’s future
The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.
Despite lower ratings, Grey Cup takes the top: Numeris
Plus, new fall shows had an exceptional showing in the top-10.
Bell Media to go live with ad-supported VOD platforms
Popular U.S. series like Community and The Facts of Life will be available for free to the users.
Who took home MIAs Gold in 2018?
Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.
As streaming and mobile use rise, so do complaints: report
Plus, TV was added to the report for the first time.
Big Bang rides the (air) wave: Numeris
The Big Bang Theory,
Grey Cup overnights drop by one million
Average audience, as well as total reach, fell in both English and French markets.
