Television Articles
L’Oreal and Nissan named as key sponsors of The Grammys on City
DigitalSponsorshipTelevisionThe two brands are sponsoring Rogers Media’s broadcast of the show, which is back on City for the first time in 19 years.
CTV unveils mid-season lineup
TelevisionMasterChef Canada makes its series debut along with new and returning dramas.
Criminal Minds takes top spot: BBM
TelevisionThe drama had the most viewers for Wednesday night and the week, for the period between Nov. 25 and Dec. 1.
Mid-season TV check-up
TelevisionMedia pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
GameTV announces winter and spring schedule
TelevisionThe Fashion Fund with Ana Wintour anchors a revamped lineup targeting women aged 25 to 54.
LCBO shifts focus to responsible hosting
DigitalPrintTelevisionThe anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
Ad spend will grow, but not as much as expected: report
DigitalResearchTelevisionWith GroupM revising its global predictions for 2014, MiC looks at the Canadian forecast, which says ad spend for the country will grow by 1.9% next year.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
DigitalNewsTelevisionAs the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
VMedia launches ‘pick a pack’ channel options
TelevisionThe Ontario IPTV and internet service has launched the UChoose Store, allowing consumers to package more than 40 channels together as they choose.
Bell Media renews NFL TV rights deal, includes digital
DigitalTelevisionThe latest multi-year deal underlines the importance of live TV sports to Canadian broadcasters amid audience fragmentation.
