Television Articles
How interface quality drives VOD usage: report
DigitalTelevisionAddressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.
RDS to see audience double for Montreal Canadiens’ playoff push
TelevisionPatrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.
Toronto Raptors see broadcast boost
DigitalMobileSponsorshipTelevisionNumbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
Big Bang Theory is back on top: BBM Canada
TelevisionThe CTV laugher had the most viewers for the week of March 31 to April 6.
The NHL promotes with the Cup
InteractiveSponsorshipTelevisionWith a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.
Everest jump to simulcast live on Discovery
TelevisionThe latest world-wide megastunt event for the specialty channel will see mountain climber Joby Ogwyn glide from the summit to base camp in a wingsuit.
Tangerine goes for broke with media buy
DigitalTelevisionWith its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.
Shaw Communications to lay off 400
TelevisionThe cable and telco is reorganizing its enterprise and consumer-facing business units while leaving Shaw Media as a standalone piece.
NHL will make Rogers top for sports
TelevisionThe media co told the CRTC in closing remarks during licence renewal hearings that it expects hockey to bump it to the top sports spot in Canada.
MTV and Scene team up for Twitter Amplify
DigitalMobileTelevisionThe Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.
