Television
OMNI remains a must-carry: CRTC
After examining eight applications for a national multi-ethnic service, the commission said the Rogers-owned service best met its criteria.
Clif Bar makes its TV buying debut
The snack bar company wants to communicate its brand values en masse.
Numeris makes a move for global audience measurement
Four organizations are behind The Global Alliance for the Measurement of Media Audiences, representing 15% of worldwide ad spend.
Out with a Bang: The Big Bang Theory finale, by the numbers
Last week, Big Bang‘s success effected everything it touched.
Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang
The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.
Upfronts 2019: Disney touts powerful partnerships and a significant slate
The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.
Groupe V targets women with new specialty offering
The Quebec-based broadcaster has partnered with Lagardère Group to bring the Elle brand to TV.
Shaw to sell Corus stake for $548 million
Shaw Communications will no longer hold an equity interest in Corus Entertainment once the offering closes later this month.
Upfronts 2019: Fox and NBC’s content and commercial plans
Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.
Big Bang takes the week: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
Visa and Sportsnet pair on live lead-in ad unit
The recent ad unit integrates actual live gameplay with the made-in-Canada creative.
Raptors post another kind of historic victory
Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.
Veteran TV exec Maria Hale departs Corus
Hale’s exit follows a year of massive improvement for conventional network Global.
Why Initiative held its own ‘reverse upfront’
Agency president Helen Galanis on empowering media companies to be the experts, the right way to approach data and how to take the disruptors out of the equation.
Rogers Media cancels 2019 Upfront
The company called the decision a “difficult, but fiscally responsible” one as it shifts its focus to customized agency presentations.
