Television Articles



CBC and the new kid viewers

DigitalTelevision

Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.



Death of Much is ‘greatly exaggerated’

DigitalTelevision

Justin Stockman, VP of specialty channels at Bell Media, on the challenges and opportunities, not the funeral march, for the station.



Discovery’s fishy stunt

DigitalTelevision

The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.



Scotiabank deepens Quebec hockey strategy

SponsorshipTelevision

The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.



W Network brings Say Yes to the Dress to Canada

Television

The Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.



Disney extends exclusive Netflix pact to Canada

DigitalTelevision

The streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.



Space tries for another epic Sharknado

Television

For its sequel, the network is using the B-movie’s charm and a more active social media campaign aimed at repeating last summer’s ratings success.



CMT tests channel’s new direction online

DigitalTelevision

The Corus channel is launching its first-ever web series, Tornado Hunters, online with plans to use it as a launching pad for an eventual broadcast slot.



Bell, Rogers to shutter Viewer’s Choice

Television

Viewer’s Choice Canada co-owners Bell and Rogers are shutting down the pay-per-view service this fall.



Profile of a binge watcher

DigitalResearchTelevision

They’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.