Television

Le Show de Rousseau

Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

Le Devoir 2

ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed

Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.

amazing race

Amazing Race Canada stays at the top: Numeris

The reality program was followed by America’s Got Talent.

Emmys

Emmys on CTV buck U.S. viewership trends

Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.

radio

ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.

FMD_Host_Amanda_Herrera-6

Gusto’s new series focuses on farmers markets

The series will premiere in the 10 p.m. spot, when the specialty net aims to grab east and west coast viewers.

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Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

Doug Murphy

Takeaways from Corus’ talk at BMO’s telecom conference

Doug Murphy says broadcasters need to embrace the age of streaming and get what’s theirs.

shutterstock_hospital

Global greenlights medical drama Nurses

The hour-long series, set to premiere next year, is produced in partnership with ICF Films and Piazza Entertainment.

Steam Whitle

Steam Whistle makes a big return to TV

Marketing director Tim McLaughlin explains that the brand has shied away from buys that made it seem ‘too big’ or ‘no longer craft.’

Amazing Race

The Amazing Race Canada maintains stamina: Numeris

Although at the top, the CTV reality show did see a slight dip in viewership in its sixth week at number one.

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Amazing Race Canada approaches two million: Numeris

For the fifth straight week, Race made audience gains.

GoodLife

Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.

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The ‘Ancestry’ of Gusto’s new cooking series

Gusto Worldwide Media, Ancestry and Bell Media have partnered on a 16-part series featuring cuisine inspired by people’s genetic backgrounds.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.