Canadian TV viewership remains steady
Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.
Jergens tweaks its Quebec voice
Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.
Bell Media reports higher ad revenue in Q4
Election spots, conventional TV and new Astral OOH contracts drove growth at the company.
CRTC opens floor for simsub comments
The regulator has called for public comment on the Super Bowl simsub issue ahead of this weekend’s big game.
TV: there’s an app for that
IPG Media Lab predicts the “appification of TV” to be one of the big trends for 2016.
CTV gears up for Super Bowl 50
The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.
How much is local TV worth?
CRTC hearings into the fate of local TV see new funding models on the table.
The X-Files wins the week: Numeris
The sci-fi show on CTV won the most single-night viewers for the week of Jan 18 to 24.
CTV moves Corden to the main net
Bell Media is capitalizing on the late night host’s momentum by moving his show to CTV from CTV Two.
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.