Merrell and Blue Ant urge viewers to get outside
Spots that seemingly break into content are part of the deal between the hiking apparel brand and the media company.
Shaw to close three community TV stations, 70 jobs affected
A new funding model will see Shaw reallocate $10 million annually to Global News to support local news coverage in Western Canada.
The Big Bang Theory holds at number one: Numeris
The comedy on CTV brought in the most viewers of all single-night shows for the week of April 10 to 16, but much of the country’s attention may have been focused on hockey.
Stanley Cup playoffs round one: The media impact
The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.
Five questions with Irwin Gotlieb about the future of Canadian TV
The GroupM chairman tells Canada’s TV industry to “get over it and get on with it” on addressable TV.
CTV raises the curtain on “The Launch”
The format is the first TV project resulting from a partnership between Bell Media and Big Machine Label Group founder Scott Borchetta.
Forty Creek ups its media spend, ventures into TV
The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.
CBC to air Junos through 2023
A deal with CARAS sees the pubcaster broadcasting the 47th annual awards from Vancouver next March.
The Big Bang Theory holds the top, but Hockey Night creeps up: Numeris
The comedy on CTV brought in the most viewers of all single-night shows for the week of April 3 to 9, but the Leafs’ playoff-cinching match drew big audiences across all markets.
Growth in OTT may have led to a peak in high-definition receivers: study
Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.
CRTC to review CBC, digital media
As part of its three-year plan, the commission will look to renew and monitor the pubcaster’s licence, as well as research the financial state of digital media.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
Cable in decline, but still the number-one TV delivery method: study
Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Rogers squeezes in a new TV ad unit
The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”