Television
Why Two Oceans went from no campaigns to The Bachelorette Canada
After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.
Bull pulls in the ratings for Global
The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.
City now available on Apple TV
The media co is testing mid-roll ads and integrated branded content spots on the new video app.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
Amazing Race takes the week: Numeris
The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.
What’s up with the World Cup of Hockey boards?
If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.
Amazing Race takes the week: Numeris
The CTV reality competition show was the highest viewed single-night program in Canada for the week of Aug. 29 to Sept. 4.
Bell Media pairs with IKEA for new design series
The Search for Canada’s Next Designer will incorporate IKEA products throughout the series, a first for the Swedish furniture chain.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
CBC to air The Secret Path special from Gord Downie
The animated film was written and directed by Downie and tells the story of a First Nations boy who died fleeing from a residential school.
BDUs defend skinny basic implementation in CRTC hearing
Videotron, Rogers, Shaw and BCE’s introduction of basic channel packages and flexible pricing options went under the microscope in Gatineau, QC.
Amazing Race Canada wins the week: Numeris
The CTV reality show had the most single-night viewers for the week of Aug. 22 to 28, 2016.
Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.
Bell, NFL back to square one with simsub appeal
The Federal Court of Appeal has dismissed the companies’ formal appeal to reinstate simultaneous substitution for the Super Bowl.
Bell Media sets up Gusto in M3′s old home
The Bell Media music channel has been replaced by Gusto on the dial.
