Television Articles
CBC and the new kid viewers
DigitalTelevisionKim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.
Death of Much is ‘greatly exaggerated’
DigitalTelevisionJustin Stockman, VP of specialty channels at Bell Media, on the challenges and opportunities, not the funeral march, for the station.
Discovery’s fishy stunt
DigitalTelevisionThe media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.
Scotiabank deepens Quebec hockey strategy
SponsorshipTelevisionThe bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.
W Network brings Say Yes to the Dress to Canada
TelevisionThe Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.
Disney extends exclusive Netflix pact to Canada
DigitalTelevisionThe streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.
Space tries for another epic Sharknado
TelevisionFor its sequel, the network is using the B-movie’s charm and a more active social media campaign aimed at repeating last summer’s ratings success.
CMT tests channel’s new direction online
DigitalTelevisionThe Corus channel is launching its first-ever web series, Tornado Hunters, online with plans to use it as a launching pad for an eventual broadcast slot.
Bell, Rogers to shutter Viewer’s Choice
TelevisionViewer’s Choice Canada co-owners Bell and Rogers are shutting down the pay-per-view service this fall.
Profile of a binge watcher
DigitalResearchTelevisionThey’re young, high-income and more than half have children at home, according to new research from MTM on people who marathon view content.
