Television Articles



ET Canada signs largest-ever brand partnership deal

DigitalTelevision

The show has inked a 39-week multi-platform deal with Shoppers Drug Mart.



Rogers bets World Cup of Hockey will beat World Juniors

Television

Sportsnet president Scott Moore is betting the tournament will post top numbers in 2016, when it returns with Rogers and TVA as exclusive rights holders in Canada.



CBC unveils new original productions, renewals for 2015/16

Television

New titles added to the pubcaster’s lineup for 2015/2016 include The Romeo Section, from Da Vinci’s Inquest creator Chris Haddock.



The Oscars take the week: Numeris

Television

CTV’s broadcast of the Academy Awards had the most single-night viewers for the week of Feb. 16 to 22.



Ikea brings the kitchen sink to HGTV show

DigitalTelevision

The furniture brand is leveraging its sponsorship of Open House Overhaul to promote its new kitchen system.



Bell Media heads to court over CRTC’s Super Bowl ad ruling

Television

The broadcaster tells the federal court of appeals that the CRTC has interfered with “Bell Media’s rights and benefits under the NFL Agreement.”



CBC cancels Strange Empire

Television

The one-hour western drama bowed on the pubcaster this fall.



V to rep ads for TV5 and Unis online

DigitalMobileTelevision

The media co will now be selling advertising opportunities for the specialty brands.



W Network launches an online takeover

DigitalMobileTelevision

The Corus brand is aiming to increase fan engagement (and brand interaction), with a new social media opportunity for some of the channel’s biggest stars.



TVA Sports’ Stanley Cup playoffs strategy

Television

The broadcaster is launching a new channel and unscrambling its two others for wall-to-wall coverage of the tournament.