Television

Copied from strategy - cibcsmart

Which brands are investing on Canadian side of simsub divide?

From beer to banks to video games, here are the advertisers that will have a presence during the big game.

IMG_2972

How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

Copied from Playback - Cardinal pic

Cardinal premiere pulls in 1.3M viewers

The episode’s ratings haul makes the suspense thriller the most-watched Canadian show to debut in the 2016-17 broadcast year, according to Bell Media.

Spencer C

What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

109537_0033b_3c7c49e3

The Big Bang Theory takes the week: Numeris

The comedy series on CTV was back on top for the most single-night viewers of all daily programs from Jan. 16 to 22, 2017.

Copied from Playback - shutterstock_people

Bell Media restructures local radio, TV stations

More than two dozen locations across the country will be affected.

food-fight-club-1200x675

Gusto doubles down on primetime with new series

With international superstars such as Jamie Oliver and Martha Stewart returning to the evening time slots next month, Bell Media is hoping to continue on the channel’s upward trajectory.

La Voix Junior

TVA credits young shows and second-screening for fall season lift

Programming director Suzane Landry said the network has aimed to create more digital and social initiatives to keep audiences in front of the TV watching live.

footballShutterstock

Bell Media gives Super Bowl triple-simulcast amidst lower ad sales

The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.

MG2-epi0113-Bozer_Riley_1bi

MacGyver wins the week: Numeris

Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.

CarpathianPrince / Shutterstock.com

Watchdog recommends CRA close online ad ‘loophole’

A new report commissioned by the Friends of Canadian Broadcasting estimates that if the CRA were to change a law from 1996, approximately $500 million annually could be brought into the Canadian media industry.

unnamed

Inside Corus’ Mary Kills People marketing push

The media company hopes its focus on video and cinema will draw audiences to the Jan. 25 premiere.

NAIG

North American Indigenous Games finds broadcast partner in CBC

The agreement will feature at least 100 hours of coverage including radio docs and digital content.

makeful

Makeful announces mid-season line-up, adds original online content

With subscription rates flat since its rebrand, the Blue Ant Media channel is now aiming to make an impact online.

JCole_HD

Jeff Cole on mobile’s creep factor and TV’s football problem

The thought leader and head of USC Annenberg’s Center for the Digital Future spoke at an annual Mindshare breakfast on what advertisers need to brace themselves for.