Television

GoodLife

Why GoodLife chose to return to TV

Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.

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The ‘Ancestry’ of Gusto’s new cooking series

Gusto Worldwide Media, Ancestry and Bell Media have partnered on a 16-part series featuring cuisine inspired by people’s genetic backgrounds.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

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City unveils its fall premiere dates

This year, the network is focusing on retaining older audiences and delivering more drama.

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How CRTC’s GLR decisions will affect broadcasters

Programs of national interest (PNI) expenditure for English-language broadcast groups will now be based on historical spend, up from 5% of revenues.

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Groupe V launches multi-platform ad offering

With the new offering, brands can now advertise simultaneously across Groupe V’s linear and digital channels during a primetime slot.

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Amazing Race Canada’s audience keeps growing: Numeris

Plus, Global’s Big Brother pulled into second place.

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CTV finalizes fall premiere dates

Plus, despite Roseanne’s sudden cancellation, CTV has a series in its place.

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How children affect Canadians’ consumption habits

YouTube and Netflix are more popular among families with kids, but those without young ones are catching up.

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CRTC renews nine broadcast licences

Channels including CHCH and Super Channel owner Allarco, have had their terms extended, some for as long as eight years.

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Global unveils fall premiere dates

New dramas, comedies and reality shows will bolster the conventional network’s lineup.

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Growth in Canada’s digital video spend slowing: report

Although digital video has a larger piece of the ad spend pie than ever, its growth has been tapering off.

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Buyers talk life after Big Bang

While the loss of Canada’s top TV show is significant, CTV can remain king of ratings, say TV buyers.

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Baroness von Sketch renewed

The comedy show has seen greater success online than on linear.

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ThePostGame to sell media rights for Canada Soccer, CPL

The L.A.-based agency sees local passion and global appetite for the sport as the key to marketing teams that haven’t played a single game yet.