Television

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Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

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Baseball Canada and Rogers Media sign three-year deal

New media sponsorship puts Sportsnet at the heart of Canada Baseball Day and our national team.

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More executive promotions at post-Turcke Bell Media

Changes continue as Randy Lennox moves into the president’s office.

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Home to Win is back, and it brought more sponsors

Details on the new and returning brand partners for season two of the HGTV Canada show, which features 30 of the channel’s stars.

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The Big Bang Theory holds the top spot: Numeris

The comedy on CTV was the most-watched single-night show for the week of Feb. 13 to 19, 2017.

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CTV orders up two more seasons of Cardinal

Twelve more episodes of the detective thriller will begin shooting later this year.

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Oscars post slight gains on CTV

Sunday’s award show was watched by an average overnight audience of 5.5 million viewers.

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City, FX unveil mid-season premiere dates

The winter line-ups include police drama Shots Fired, historic drama Bette and Joan(s) and a return of the popular drama Prison Break.

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Viewership spikes for HBO Canada talk shows

New seasons of Real Time with Bill Maher and Last Week Tonight with John Oliver are seeing record numbers on the Bell Media channel.

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The Big Bang Theory is back on top: Numeris

The comedy on CTV beat the Grammy Awards as the most-watched single-night show for the week of Feb. 6 to 12, 2017.

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Flonase pairs with Weather Network for Canadian launch

The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.

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Blog: Trump, baseball and sunshine drove down fall 2016 viewing

Julie McIlroy, co-founder, M&K Media, details the 4% drop in viewing seen on Canadian screens.

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Great British Bake Off format headed to CBC

The Great Canadian Baking Show will go into production in May ahead of a fall 2017 premiere.