Television

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W aims to age down with brand refresh

W has traded in its tea-stained orange look for a more vibrant palette, signifying its shift from outdoor and DIY to dramas.

TVkids

Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.

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The Amazing Race Canada takes the top: Numeris

Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.

CTV

CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

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Allarco brings anti-piracy lawsuit against four Canadian retailers

The Super Channel Parent Co alleges that four retailers are engaging in sales practices that promote and encourage piracy.

No Name PB

No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

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WOW! Unlimited stalls launch of linear channel

The company is “exploring strategic partnerships” as the launch of the former Bell Media-owned channel sees an indefinite delay.

HometownHockey

Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.

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CTV gears up for another ‘Amazing Race’

The Amazing Race Canada lands a season eight renewal following a seventh season that saw a major ratings boost in key demos.

Jon Amazing Race Canada

The Amazing Race Canada takes it: Numeris

In Edmonton and Calgary CFL action draws viewers, but nationally reality TV takes the top-five.

2019 US Open - Day 13

Bianca Andreescu makes more tennis history

The teenage tennis champion gave TSN a ratings boost that left Canadians wondering what our national sport really is.

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The Amazing Race Canada continues its reign: Numeris

Hitting its stride four episodes in, BH90210 maintains its draw while America’s Got Talent resonates with Montreal audiences.

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Why the Turkey Farmers are taking to the airwaves

In order to get ahead of changing consumer trends, the Turkey Farmers are going for mass reach as part of a five-year strategy.

Jutras

Patrick Jutras moves to Quebecor

Jutras will head up a newly-designed business structure as the company looks to position itself as a destination for omnichannel planning.