Television

anneCBC

Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

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Cord-cutting hit a record high in 2016: report

But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.

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Two new reno shows join HGTV Canada spring lineup

Save My Reno and Backyard Builds have been added to the specialty channel’s spring lineup.

PAGET BREWSTER, JOE MANTEGNA

Criminal Minds takes the top: Numeris

The dramatic thriller brought in the most viewers of all single-night shows for the week of Feb. 27 to March 5.

canadaTheStoryofUs

Ancestry digs into Canada’s history with CBC

Details on the brand stepping into branded vignettes with the pubcaster.

topChefCanada

Five new brands step into the Top Chef Canada: All-Stars kitchen

Monogram is back as a returning sponsor for the reality show, which bows on April 2.

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CBC orders more Murdoch Mysteries

The pubcaster ordered 18 more episodes for the show’s eleventh season, as well as a two-hour Christmas special.

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CBC greenlights Schitt’s Creek season four

With a third season of strong ratings underway, the pubcaster is targeting winter 2018 for the debut of new episodes.

Mark Leslie Corus

Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.

oscarStatues

Academy Awards sweep the week: Numeris

The Oscars were the most-watched single-night show for the week of Feb. 20 to 26, 2017.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

Baseball Canada 2

Baseball Canada and Rogers Media sign three-year deal

New media sponsorship puts Sportsnet at the heart of Canada Baseball Day and our national team.

Randy Landscape

More executive promotions at post-Turcke Bell Media

Changes continue as Randy Lennox moves into the president’s office.

computerShutterstock

Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.