Television

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Inside Corus’ Mary Kills People marketing push

The media company hopes its focus on video and cinema will draw audiences to the Jan. 25 premiere.

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North American Indigenous Games finds broadcast partner in CBC

The agreement will feature at least 100 hours of coverage including radio docs and digital content.

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Makeful announces mid-season line-up, adds original online content

With subscription rates flat since its rebrand, the Blue Ant Media channel is now aiming to make an impact online.

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Jeff Cole on mobile’s creep factor and TV’s football problem

The thought leader and head of USC Annenberg’s Center for the Digital Future spoke at an annual Mindshare breakfast on what advertisers need to brace themselves for.

Stories that Matter

Global News has reporters shape new campaign

In an effort to increase its viewer loyalty in the Calgary and Edmonton markets, the network used social videos in addition to its traditional TV spots.

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The Big Bang Theory wins the week: Numeris

The comedy on CTV brought in the most single-night viewers of all daily programs from Jan. 2 to 8, 2017.

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TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

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Industry orgs call for game time simsub reversal

With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.

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Did Workin’ Moms marketing campaign payoff?

It was hard to miss CBC’s massive promotional campaign for its new original comedy, which helped net the premiere 1.2 million viewers.

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OUTtv focuses on international expansion and OTT with new ownership

New owners Stern Partners will invest in the company as it looks to expand its LGBTQ-friendly content across the border.

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Highway Thru Hell spin-off hits ratings record for Discovery

Heavy Rescue 401 delivered the most-watched premiere in the network’s history, with more than 3.3 million viewers to date.

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Corus posts below-estimate revenues for Q1

The consolidated company’s TV business reported a 5% revenue decline from the previous year.

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New Year’s Eve Countdown takes the week: Numeris

The end of 2016 special brought in the most single-night viewers of all daily programs from Dec. 26, 2016 to Jan. 1, 2017.

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Television advertising to remain flat, tablets to tank: study

From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.

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MLS moves to TVA Sports in Quebec, renews with TSN

TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.