Television

Spike

Oscars up almost 10%

The CTV audience peaked during Lady Gaga and Bradley Cooper’s duet.

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NLogic launches services division

President and COO David Phillips says it will provide solutions for common challenges such as integrating data.

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Wendy’s returns, six more join as sponsors for Big Brother

Leon’s will take over from The Brick as the grand prize furniture sponsor.

The Consummation Deviation

Big Bang beats the rest: Numeris

Young Sheldon was close in tow in every regional market.

Fire Masters

Food Network announces sponsors for Fire Masters

The new Canadian original will pit amateur chefs against culinary celebrities.

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The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

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Groupe V to rebrand MusiquePlus

EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.

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Seniors aren’t into smartphones, but still use Facebook frequently

The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.

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How Groupe V doubled Max’s audience share in two years

The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.

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ChizComm gets into media buying with new acquisition

The kids-focused marketing company is looking to increase its TV planning and buying expertise as youth media consumption changes.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Global brings in Jennifer Valentyne for morning show revamp

The longtime TV personality will make her return to morning television after three years away.

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CBC builds out kids content strategy, Gem originals

Detention Adventure will be the first kids scripted series to debut exclusively on Gem.

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Super Bowl wins the week: Numeris

Across various markets, the pre-show snagged more viewers than the game itself.

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Grammys overnights drop by 17%

Views in the U.S. were stable, but even a win by Drake couldn’t help Canada.