Television Articles
TV subscriptions grow despite increasing popularity of Netflix
TelevisionCanadian TV subscriptions were up 10% in 2011, perhaps calling into question claims that the rise of Netflix means the death of cable service providers.
Global adds two talk shows to fall TV lineup
TelevisionThe Jeff Probst Show and The Ricki Lake Show will both be new to its daytime schedule this fall.
Specialty TV services generated $2.9 billion in revenue in 2011: CRTC
TelevisionAccording to 2011 financial results from the CRTC, specialty, pay and pay-per-view TV and VOD services have grown their revenues by 36.7% in the last five years.
Sharing life moments with Canada Dry
DigitalTelevisionThe beverage brand is embracing digital with a contest that asks consumers to share their “Real Moments.”
Canadians invited to discover America
PrintTelevisionBrand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
ACCT merges film, TV and digital media awards
DigitalTelevisionReplacing the Geminis and Genies, one consolidated industry event is slated for March 2013.
Shaw launches Nat Geo Wild
TelevisionThe channel will start with National Geographic International content but may eventually include original Canadian programming.
Wheel of Fortune and Jeopardy! not returning to CBC fall lineup
TelevisionThe network says it no longer needs the US game shows, which had pricey licence fees, to drive audiences to its primetime Canadian lineup.
Depend uses athlete power to remove bladder control stigma
DigitalRadioTelevisionIn its first Canada-specific campaign, the brand asked figure skater Isabelle Brasseur and hockey player PJ Stock to try its absorbent briefs.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
DigitalPrintTelevisionUM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
