Television

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TSN and 7-Eleven expand relationship

The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.

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Super Bowl simsub ban reversed in USMCA

The new trade agreement states that Canada should rescind the CRTC’s contentious ban on simultaneous substitution of Canadian ads during the Super Bowl.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

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Sponsorship spend on the rise, especially in sports: study

Globally, sponsorships are expected to reach US$66 billion this year.

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CBC/Radio-Canada sets three-year inclusion plan

The pubcaster hit its Strategy 2020 goal of 2.1% Indigenous representation in its workforce, and noted that 48.9% of its employees are women.

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The Amazing Race Canada remains top national show: Numeris

This marks the eighth week in the top spot for the Canadian version of the reality show.

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CTV steps out with a new message for fall campaign season

The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.

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RedTag.ca signs on as presenting sponsor for Serie A

The travel company will be featured prominently in TLN’s broadcasts throughout the next nine months.

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This Hour Has 22 Minutes adds digital-first format

The 10-minute standalone Dailies segments will roll out exclusively on the CBC TV streaming app four times per week.

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Groupe V taps into custom content to promote Rousseau

The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.

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ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed

Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.

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Amazing Race Canada stays at the top: Numeris

The reality program was followed by America’s Got Talent.

Emmys

Emmys on CTV buck U.S. viewership trends

Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.

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ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.

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Gusto’s new series focuses on farmers markets

The series will premiere in the 10 p.m. spot, when the specialty net aims to grab east and west coast viewers.