Programmatic delivers, but worries persist: survey
New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.
AB InBev launches global review with eye on consolidation
The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.
Sandy Di Felice joins Dentsu Aegis as CMO
Why the network has tapped a longtime automotive exec for the newly created role.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?