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Programmatic

Programmatic delivers, but worries persist: survey

New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.

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AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.

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Sandy Di Felice joins Dentsu Aegis as CMO

Why the network has tapped a longtime automotive exec for the newly created role.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?