Top Stories

Ritson

Four lessons in media Mark Ritson brought to Toronto

Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.

MiC_Sept10-75

Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

MiC_Sept10-100

Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

MiC_Sept10-46

Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

MiC_Sept10-53

Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

Initiative_groupB

2019 Media AOY Gold: Initiative flips the script

How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.

Pierre_Marcoux_008_web

Pierre Marcoux on his new venture and the future of B2B media

The former TC president of media opens up to MiC on how he knew it was time to go his own way – and how to find sustainability.

pan-xiaozhen-wXG5XF73o3w-unsplash

Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.