Top Stories

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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With 30 years down, what’s next for Pelmorex?

Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?

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Chris Lang becomes a sponsorship hall-of-famer

The Lang Marketing Group founder says there’s still room to think outside the box, know consumers better and take risks.

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St. Joseph’s CEO on what’s next for Maclean’s, Chatelaine and more

Tony Gagliano talks about his game plan for the near (and distant) future.