Top Stories

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Media Roundtable: Finding the right investment mix

Our resident experts discuss what it really means to be agile in the ever-changing media landscape.

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Media Roundtable: What’s the plan?

Marketers and media experts discuss what’s working, what’s not and how data is impacting investment.

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Cannes 2019: Karine Courtemanche on the judging room experience

The Touché! president wants media agencies to move past the intimidation of Cannes, and says there’s more to a good idea than originality.

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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With 30 years down, what’s next for Pelmorex?

Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?