Media in Canada

Microsoft introduces the new Office

Jordan Twiss — Wed, 19 Jun 2013 14:57:33 +0000

The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times' new Vortex display unit.

Cannes blog: Trends in this year’s Media Lions

Wed, 19 Jun 2013 14:16:39 +0000

From the blurring of tech, content and media to the use of stunts, the Canadian judge on the Media panel, Karen Nayler, goes over the top trends from entries in this year's awards.

GMC inks sponsorship deal with Montreal Alouettes

Jordan Twiss — Wed, 19 Jun 2013 14:05:58 +0000

The two-year partnership will see the automotive brand activate on TV and in-stadium.

Consumers adjust outlook in June: study

Jordan Twiss — Wed, 19 Jun 2013 13:55:43 +0000

The latest TNS Consumer Confidence Index suggests that Canadians have returned to reality after an optimistic May.

Canada wins five more Cannes Lions

Staff — Tue, 18 Jun 2013 19:32:47 +0000

Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.

Maxus Canada wins MLSE

Jordan Twiss — Tue, 18 Jun 2013 16:11:51 +0000

The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.

North America to see 13% ad spend growth in 2014-15: report

Val Maloney — Tue, 18 Jun 2013 15:03:13 +0000

ZenithOptimedia's latest ad spend report was presented by CEO Steve King in Cannes, with mobile predicted to be the biggest climber.

Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good

Tue, 18 Jun 2013 14:29:52 +0000

Karen Nayler takes in Monday's talks in Cannes, which ranged from Jack Black's web series to this year's Cannes Chimera competition.

AOL teams with Realeyes to offer emotional response tracking

Jordan Twiss — Tue, 18 Jun 2013 14:02:13 +0000

The deal will offer brands the opportunity to test their creative and branded content, and modify it on the fly or before it goes to market.

UB Media names Sophie Jodoin as sales director for Quebec

Jordan Twiss — Tue, 18 Jun 2013 13:50:08 +0000

The former Zoom Media senior account director joins UB Media effective immediately and Nick Murray takes on a new role at UB in sales and marketing.