Media in Canada http://mediaincanada.com Media in Canada - keeping media and marketing execs up to speed on the Canadian media scene. Fri, 25 May 2012 19:54:59 +0000 http://backend.userland.com/rss092 en Sara Hill to step down at M2 Universal Sara Hill

The president of the Mediabrands company will leave at the end of June.

Read More]]> http://mediaincanada.com/2012/05/25/sara-hill-to-step-down-at-m2-universal/?utm_source=rss&utm_medium=rss&utm_campaign=sara-hill-to-step-down-at-m2-universal C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments C2Mtl2

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.

Read More]]> http://mediaincanada.com/2012/05/25/c2-mtl-michael-eisner-on-keeping-business-creative-and-creating-cant-miss-moments/?utm_source=rss&utm_medium=rss&utm_campaign=c2-mtl-michael-eisner-on-keeping-business-creative-and-creating-cant-miss-moments CBC sports fans not amused by While the Men Watch WhileTheMenWatch-1-300x172

News that the public broadcaster would be teaming up with the "girl talk" sports webstream show during Hockey Night in Canada has led to an online backlash from sports fans.

Read More]]> http://mediaincanada.com/2012/05/25/cbc-gets-penalty-from-sports-fans-over-while-the-men-watch-partnership/?utm_source=rss&utm_medium=rss&utm_campaign=cbc-gets-penalty-from-sports-fans-over-while-the-men-watch-partnership C2-MTL: The business of storytelling, and how to make a circus C2MTL

On day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.

Read More]]> http://mediaincanada.com/2012/05/25/c2-mtl-the-business-of-storytelling-and-how-to-make-a-circus/?utm_source=rss&utm_medium=rss&utm_campaign=c2-mtl-the-business-of-storytelling-and-how-to-make-a-circus Evergreen wants you to live in a car Monthinacar

The national charity has asked that a Canadian live in its eco-friendly car for an entire month in order to highlight the issue of commuting time in the city.

Read More]]> http://mediaincanada.com/2012/05/25/evergreen-gets-literal-for-toronto-commuters/?utm_source=rss&utm_medium=rss&utm_campaign=evergreen-gets-literal-for-toronto-commuters Reactine sides with sufferers Reactine1

The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.

Read More]]> http://mediaincanada.com/2012/05/25/reactine-sets-a-tough-tone/?utm_source=rss&utm_medium=rss&utm_campaign=reactine-sets-a-tough-tone Remedy Health Media enters Canada with Crucial Interactive Health Central

The health and lifestyle publisher is now working with the Toronto-based agency to get Canadian advertisers onto its sites.

Read More]]> http://mediaincanada.com/2012/05/25/remedy-health-media-enters-canada-with-crucial-interactive/?utm_source=rss&utm_medium=rss&utm_campaign=remedy-health-media-enters-canada-with-crucial-interactive Videotron tricks technicians with new ad campaign VideotronSidLee

The Montreal-based telecom co caught its technicians on hidden cameras to highlight their customer service skills.

Read More]]> http://mediaincanada.com/2012/05/25/videotron-tricks-technicians-with-new-ad-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=videotron-tricks-technicians-with-new-ad-campaign Honda Dealers take top spot: Media Monitors, May 14 -20, 2012 Radio

The auto dealer entered the chart at #1 in Toronto, while Ford Dealer Association made the largest radio purchase in Montreal.

Read More]]> http://mediaincanada.com/2012/05/25/honda-dealer-association-arrives-in-the-top-spot-media-monitors-may-14-to-may-20-2012/?utm_source=rss&utm_medium=rss&utm_campaign=honda-dealer-association-arrives-in-the-top-spot-media-monitors-may-14-to-may-20-2012 Astral Media shareholders approve BCE takeover deal BCEAstral

Investors holding each of Astral Media's three classes of shares voted over 99% in favour of the takeover deal during a meeting in Montreal.

Read More]]> http://mediaincanada.com/2012/05/24/astral-media-shareholders-approve-bce-takeover-deal/?utm_source=rss&utm_medium=rss&utm_campaign=astral-media-shareholders-approve-bce-takeover-deal