TubeMogul’s brand is transparency
The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace
Spotted! Samsung’s #GalaxyLife rides into Toronto
The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.
World Cup of Hockey to hit Toronto streets
A fan festival and jersey ads are among the activations coming to next month’s tournament.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
CNN expands sales space in Canada
The international broadcaster has partnered with Adspace Sales to pursue branded-content and other sales ops in Canada.
Wattpad grows ad-focused model
The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.
Rio 2016 takes the week: Numeris
The 2016 Olympic Games’ opening ceremony drew the most single-night viewers for the week of Aug. 1 to 7.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
Spotted! Beautifying the ordinary in Toronto
Urban Barn has partnered with the City of Toronto to bring art to traffic-signal boxes.
Stornoway shutters iChannel
The CRTC has revoked the broadcast licence for iChannel, the most recent of Stornoway’s channels to cease operations.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
Toronto Star boosts circulation: CCAB
Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.
The Kit Compact goes national
Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.
Bell Media partners to support global benefit concert
Canadians can see the event live on TV and livestream it on iHeartRadio as Justin Trudeau and Bill Gates share the stage with bands like Half Moon Run (pictured).
How A&W is reaching millennials
Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.
Chrysler buys the top: Media Monitors
The car co purchased the most advertising in Toronto for the week of Aug. 8 to 14.