Philly ups its OOH

Out Of Homescreening-roomSocialTelevision

With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.



Lamar Advertising partners with Imagi Outdoor to expand reach in Quebec

Out Of Home

The deal means Lamar will now have OOH reach in 140 markets across the province.



Rogers Communications posts lower Q1 earnings

DigitalMobileRadioTelevision

The media giant was hit by weakness in its wireless division and lower overall TV revenues.



La Presse+’s year one sales strategy

DigitalPrint

As the tablet news product celebrates its first anniversary, Simon Jennings reflects on how its new sales model helped convert advertisers.



Bell Media cooks up second season of MasterChef Canada

Television

The renewal comes ahead of the rookie-season finale, with the three celeb judges returning for the sophomore run.



Where agencies see long-term growth: study

Research

According to a recent AAAA study, media agencies place ROI, big data and new revenue streams as key factors moving forward.



Globe and Mail launches pilot native ad program

DigitalMobilePrint

Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.



Corus adds Lynn Chambers as VP

People Moves

The former Totem and TC Media VP will be responsible for all aspects of client marketing in TV sales at the company.



AToMiC shortlist: part four

Awards

In the fourth list of finalists, MiC reveals potential prize-takers for the best digital and broadcast programs.



How interface quality drives VOD usage: report

DigitalTelevision

Addressing BBM Staying Tuned, Brian Fuhrer of Nielsen explained that while young viewers are watching less live television, time spent with the TV is driven by menu-based systems.