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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

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Nissan tops out at #1: Media Monitors

Auto dealers have rises on the charts and Tim Hortons makes big plays in both Toronto and Montreal.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Allarco brings anti-piracy lawsuit against four Canadian retailers

The Super Channel Parent Co alleges that four retailers are engaging in sales practices that promote and encourage piracy.

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Twenty Two Media expands editorially, launches creative services arm

The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.

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No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

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Bell Media ups Shannon Wells

A year of changes in Bell Media’s OOH and Quebec sales divisions have led to a promotion for the media sales veteran.

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ICYMI: Metrolinx pulls back curtain on GO sponsorships

Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.

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WOW! Unlimited stalls launch of linear channel

The company is “exploring strategic partnerships” as the launch of the former Bell Media-owned channel sees an indefinite delay.

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OMG Canada’s new certification bolsters digital capabilities

Omnicom’s agencies have demosntrated advanced knowledge of video and display on Google’s DSP, according to the digital giant.

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For Canadians, trust in news media has fallen: study

With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.

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What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

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People Moves: Curate Mobile, Twitter Canada and more

Plus, as Influicity dives into the podcasting medium, it’s hired a new senior sales exec.

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Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.