PMB and comScore release fused database

Research

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.



Everest jump to simulcast live on Discovery

Television

The latest world-wide megastunt event for the specialty channel will see mountain climber Joby Ogwyn glide from the summit to base camp in a wingsuit.



Tangerine goes for broke with media buy

DigitalTelevision

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.



Shaw Communications to lay off 400

Television

The cable and telco is reorganizing its enterprise and consumer-facing business units while leaving Shaw Media as a standalone piece.



AToMiC shortlist: part three

Awards

The nominees for Best Brand Integration at the upcoming award show.



MTV and Scene team up for Twitter Amplify

DigitalMobileTelevision

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.



The niche social networks Canadians are adopting: study

Research

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.



Juice opens San Francisco office

MobilePeople Moves

Neil Sweeney on the strategy behind the new outpost as the mobile co celebrates its fourth birthday.



Global TV debuts Rookie Blue before ABC stateside

Television

In a first-ever non-simulcast for the cop drama, Global will bring 15th division back on May 19, before ABC airs the fifth season premiere on June 19.