Google programmatic report

The ebbs and flows of programmatic video: report

A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.

Freckle iot

Freckle expands beacon network with AirKast

The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.

radio

Mitsubishi Motors buys the week: MM

The automaker bought the most amount of radio ads for the week of July 11 to 17 in Toronto.

Facebook

Facebook adds app optimization tool

The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.

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Bell Media nabs Canadian TV, SVOD rights for Star Trek

Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.

Ashley Madison

The return of Ashley Madison

Following a major hack of its site, the Toronto-based company has rebranded and will launch a campaign in market this week.

Toronto Tool Library

Where borrowing (tools) knows no limits

The Toronto Tool Library’s first major campaign aims to build membership and knowledge of its resource-sharing ideology.

Copied from strategy - Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Jennifer Valentyne

W Net adds Bachelorette Canada After Show

Former Breakfast Television host Jennifer Valentyne will topline the new half-hour series.

emojiShutterstock

Twitter Canada reveals the nation’s top 10 emojis

The cry-laughing emoji was ranked as the nation’s most-used emoticon in 2016.

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ICYMI: Stephen Wetmore returns to Canadian Tire; ClearPier wins Demand Media rep

In case you missed it: The 2016 Honda Indy hits Toronto’s streets this Sunday, Crave TV launches on Xbox and the CCMA nominees are announced.

Paid

Two Small Fish invests in #paid

The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.

Copied from Playback - Dark  Matter Season 2

Killjoys, Dark Matter prove their mettle for Space

Final data shows both series outperforming their 2015 premieres, earning close to half a million viewers each. (Dark Matter pictured.)

Joseph Sohm / Shutterstock.com

MLB All-Star game is a home run for Sportsnet

The game’s viewership success in Canada contrasts sharply with the 20% decline witnessed in the U.S.

ronnie-malewski-iprospect

iProspect bolsters its team

Two new directors join the Dentsu Aegis-owned company’s team in Canada.