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Canada’s TV stable: GroupM

Even amidst digital gains, TV will see a stable two years – with digital playback a major driver.

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ICYMI: New board members at COMMB, Orphan Black returns (in audio)

Plus, production begins in Toronto on new CTV medical drama, Transplant.

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AcuityAds revenues up by more than 200%

The adtech provider signed significantly more clients, including a global financial corporation, resulting in a huge lift.

FakeNews

How fake news affects Canadian media trust

A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

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GroupM opens Midas Exchange outpost in Canada

Orion Worldwide’s Boris Cho has been tapped to lead the Canadian operations of WPP’s corporate trade arm.

RBC Royal Bank-RBC acquires naming rights to the London Conventi

RBC ups its sponsorship spend in London

The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

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Postmedia campaign uses photojournalism to engage readers

Content will be ‘living and breathing’ as the news cycle informs chosen images, specific to each community.

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Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

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Dentsu dials back global ad spend forecast, but Canada still strong

The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.

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Montreal ad network looks to monetize outgoing traffic

Montreal-based LCDA signed an exclusive deal with France’s AdLeave to serve ads to those leaving websites.

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Facebook Watch brings Ad Breaks to Canada

Publishers can now monetize through mid-roll video.

Emma Large

House & Home’s new EIC on modern publishing challenges

Emma Reddington is already somewhat of an influencer in the interior design space – and she believes old-fashioned journalism will help House & Home Media stay ahead of the game.

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Despite digital growth, TV holding steady in Canada: report

Meanwhile, the average Canadian only reads seven minutes of print news per day.