Local radio scores big with the Senators

Radio

TSN 1200 is partnering with Unique FM to broadcast the Ottawa games in French for the next three years.



CBC and the new kid viewers

DigitalTelevision

Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.



The Mission: Lisa Feeney on reaching ethnic consumers

News

Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.



Twitter makes buying with tweets easier

DigitalMobile

How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.



Oboxmedia’s plan to go national

DigitalExperientialSocial

The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.



Are originals still hot? Media reaction to XES closing

DigitalMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.



Ebay’s new Canadian sales strategy

Digital

The company is bringing advertising for three of its properties in-house in a new integrated Canadian offering.



102.1 The Edge puts emphasis on evolution

Radio

The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.



Radio ad buys missing the targeting mark

Radio

David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.



Esso buys the top: Media Monitors

Radio

The company had the most radio ad airtime in Toronto for the week of July 7 to 13.