The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
At the IAB MIXX conference on Monday, the former CW exec outlined her vision for millennial-friendly content.
Aimia and the Art Gallery of Ontario have brought the voting for their photography prize outside of the gallery walls.
The new show’s premiere brought in over two million viewers, with a new season of Grey’s coming in just under that number.
Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.