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Canada shortlisted for three Media Lions
AwardsTouche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
2 days ago
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Canadian Tire consolidates media with Omnicom Media Group
Account WinTouche! will lead the new business and open a new Toronto office alongside the win.
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Media Experts wins Michael Hill
Account WinThe agency has signed the deal with the jeweller, who most recently worked with M2 Universal’s Calgary office.
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Robin Hassan moves to MediaCom
DigitalPeople MovesThe former Starcom MediaVest Group VP has joined the GroupM agency as its SVP of digital strategy.
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Behind Shaw’s deal with Twitter Canada
DigitalMobileTelevisionPaul Burns tells MiC about the partnership, which will go live this fall with the media company’s new lineup.
TSN showcases the CFL’s big stars
DigitalOut Of HomeRadioTelevisionThe Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Banff: Media disruption brews
blogsDigitalMediaCom’s Robin Hassan shares what she learned on how the digital shake-up is changing the business model for content producers and media players alike.
CRTC: conventional TV spending on Canadian shows up sharply
TelevisionThe report also shows that private broadcasters indicated a slight decline in expenditures on U.S. shows in 2012.
Kirstine Stewart introduces Twitter Canada’s offerings
DigitalMobileAt yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.
Aux partners with Samsung on anniversary issue
DigitalSponsorshipThe Blue Ant Media-owned digital music magazine will work with the brand on an eight-part branded content series, profiling emerging global artists.
MediaCom hires SVP client services
People MovesThe agency has added Robert Lewocz in the new role.
Strategic Milk Alliance channels childhood memories
Out Of HomePrintscreening-roomSocialTelevisionThe dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
McDonald’s buys top spot: Media Monitors
RadioThe QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.
W Network boosts second-screen experience with revamped site
DigitalTelevisionThe Corus Entertainment specialty network is focusing on second-screen content and editorials to accompany its programming on WNetwork.com.
Cue Digital Media inks representation deal with TIFF
DigitalOut Of HomeCue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
