Phil Large

Fuel Digital Media opens Toronto outpost

The new office represents the first expansion for the Montreal media representation company, which represents publishers such as Condé Nast’s French properties and Re/Max Canada.

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Wendy’s holds the top: Media Monitors

The QSR purchased the most radio advertising in Toronto for the week of Sept. 11 to 17.

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Vistar Media opens Canadian outpost

The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.

Toronto Zoo

OMAC announces $24 million in donated OOH space

Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.

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Evolve Media reworks its flagship female site

EVP Walder Amaya on how Divine.ca’s new editor means a return to the site’s roots.

My Little Pony

Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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Cottage Life expands events portfolio

The Blue Ant-owned media company has acquired the Ottawa Cottage and Backyard Show, expanding its events footprint into Eastern Ontario.

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Carrier targets women with new TV buy

The heating and air-conditioning systems company has shifted its targeting in a new buy with Active International.

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

flourPowerGusto

Flour Power leads Gusto’s fall lineup

The show is the first original focused on baking for Bell Media’s food channel.

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ICYMI: DAZN addresses criticism of first broadcasts

Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.

cossetteMedia

Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

sheKnows

SheKnows Media signs with Ideon

The female-focused media company operates sites including Stylecaster and BlogHer.

stuartGarvie

Stuart Garvie on pricing wars and mixing up the media plan

As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.

william-iven-8515

Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.