Sears buys the top: Media Monitors
The retailer bought the most radio advertising in Montreal and Toronto for the week of Nov. 28 to Dec. 4.
Blue Ant Media signs with Oboxmedia
The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.
Notable invites readers on an UnRetreat with Lululemon
Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.
IPG Mediabrands predicts ad spend to slow in 2017
While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.
ICYMI: TC Media buys Rogers B2B titles, MSL acquires North Strategic
In case you missed it: TC Media has acquired the advisor and financial B2B titles from Rogers Media, Groupe V Media has hired a new EVP and Canada’s PR industry has consolidated further with MSLGroup deal.
How skinny basic fared through 2016: report
Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.
Toronto/Montreal game beats previous MLS record on TSN and RDS
Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.
Dentsu Aegis Network acquires S+E Sponsorship Group
The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
Re-tweets are the new autographs: study
Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.
Sun Life Global Investments expands focus with Cirque deal
CMO Lori Landry on why the company chose this partnership to expand beyond B2B marketing.
Layoffs, restructuring at Rogers Media’s English-language titles
The media company has implemented a new organizational structure that leans more heavily on digital.