shutterstock_527715253 (1)

Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

radioShutterstock

Sears buys the top: Media Monitors

The retailer bought the most radio advertising in Montreal and Toronto for the week of Nov. 28 to Dec. 4.

handshakeShutterstock

Blue Ant Media signs with Oboxmedia

The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.

15110431_938865042881071_6460745997709876332_o

Online furniture retailer Article takes aim at market with first Instagram push

The Vancouver company turned to Instagram to promote itself, admitting that its category can be a little “sleepy” on social.

JB15

Notable invites readers on an UnRetreat with Lululemon

Founder Julian Brass said “offline” experiences are the key for brands to engage with readers.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - Copied from strategy - Money1

IPG Mediabrands predicts ad spend to slow in 2017

While the growth for 2016 is projected at 5.7%, next year’s prediction of 3.6% growth is the lowest since the 2008 recession.

magazine

ICYMI: TC Media buys Rogers B2B titles, MSL acquires North Strategic

In case you missed it: TC Media has acquired the advisor and financial B2B titles from Rogers Media, Groupe V Media has hired a new EVP and Canada’s PR industry has consolidated further with MSLGroup deal.

Copied from Playback - shutterstock_Quarterly report

How skinny basic fared through 2016: report

Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

seSponsorshipTeamBrianCooperCoriWoolleyMatthewLogue

Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.

tvShutterstock

Telus takes on VIs for ‘bonus’ advertising: CRTC hearings

The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

TwitterShutterstock

Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

circusShutterstock

Sun Life Global Investments expands focus with Cirque deal

CMO Lori Landry on why the company chose this partnership to expand beyond B2B marketing.

money, Canada

Layoffs, restructuring at Rogers Media’s English-language titles

The media company has implemented a new organizational structure that leans more heavily on digital.