xFiles

The X-Files wins the week: Numeris

The sci-fi show on CTV won the most single-night viewers for the week of Jan 18 to 24.

Texture

AAM tackles magazine aggregation platforms

New metrics are aimed at providing a clearer picture of content consumption on unlimited-access distribution models.

Copied from strategy - Partner Rona-A

Lowe’s to buy Rona in friendly takeover

The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.

comscorerentrak

ComScore, Retrak finalize union

The new body will give marketers a single source for measuring large volumes of activity across platforms.

jamesCorden

CTV moves Corden to the main net

Bell Media is capitalizing on the late night host’s momentum by moving his show to CTV from CTV Two.

Copied from strategy - RBC

RBC’s hunt for Canadian Olympians

The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.

campbell

Spotted! Campbell’s soup-kitchen pop-up

Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.

radioShutterstock

Ford Lincoln buys the top: Media Monitors

The car co bought the most advertising in Toronto for the week of Jan. 25 to 31.

EDWM8100_EdmontonAirportOutdoorWallMural_Lexus_26_Comeau_JA16

Pattison wins Edmonton airport account

The contract for the space at the international travel facility will give advertisers access to eight million travelers annually.

starTouch

Star Touch hits 200K

The app is averaging 45,000 user sessions on weekdays, according to an update from publisher John Cruickshank.

gamecentreLive

Rogers unveils GameCentre Live refresh

The changes come following a deal with Major League Baseball Advanced Media (MLBAM) and will be followed by ad-side updates before the end of the season.

mauricLevyFFWDAdWeek2016

How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.