ICYMI: Josh Donaldson to make acting debut on History, Facebook dives into journalism
In case you missed it: History is hoping the Jays’ third-baseman is as popular on the small screen as he is on the field, Fido is delivering Viceland for free to its customers and Facebook is laying out more plans to curb fake news.
Monthly users down, but sessions and ad rev up for theScore
The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.
Industry orgs call for game time simsub reversal
With less than a month until the Super Bowl, the industry organizations seek a reversal or delay from the CRTC on decision.
Failure not an option for Godfrey
The Postmedia president and CEO said government assistance could provide the “runway” the media industry needs to bridge the gap between print and digital.
Did Workin’ Moms marketing campaign payoff?
It was hard to miss CBC’s massive promotional campaign for its new original comedy, which helped net the premiere 1.2 million viewers.
OUTtv focuses on international expansion and OTT with new ownership
New owners Stern Partners will invest in the company as it looks to expand its LGBTQ-friendly content across the border.
Young Lions registration opens
Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.
Postmedia revenue down for Q1
A 21% drop in print advertising revenue was the main factor behind the decline.
Highway Thru Hell spin-off hits ratings record for Discovery
Heavy Rescue 401 delivered the most-watched premiere in the network’s history, with more than 3.3 million viewers to date.
Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
Mitsubishi Electric goes experiential with NHL
The brand’s first sports partnership also represents a new era for the company as it looks to move away from marketing to distributors and dealers and toward engaging directly with consumers.
Instagram unveils Snapchat-esque Stories ad unit
Facebook has brought ads and measurement insights to the disappearing content feature.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Ryan Fuss moves to Sortable
The former Vice Canada CRO has joined the Waterloo, Ont.-based ad tech company to accelerate its growth.
Corus posts below-estimate revenues for Q1
The consolidated company’s TV business reported a 5% revenue decline from the previous year.