Quebecor creates specialized sales teams

DigitalPrintTelevision

The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.



Cineplex unveils The Rec Room as latest arcade gaming foray

Out Of Home

The social destination will also feature live music, comedy acts and extensive food offerings.



Can the tablet help revive the print industry?

DigitalPrint

Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.



Distributel expands to TV

DigitalTelevision

Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.



Juice Mobile signs with Mediaocean

DigitalMobile

The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.



What consumers think about sponsorships

ResearchSponsorship

Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.



Food Network preps Cookbook project

DigitalTelevision

Don’t call it a TV show – details on the new Shaw Media multi-platform project designed to target foodies, home cooks and Food Net fans.



Ford Lincoln owns the top: Media Monitors

Radio

The car co bought the most advertising in Toronto and Montreal for the week of Jan. 19 to 25.



Vancouver-based Glacier Media sells slew of pubs

DigitalPrint

The deal sees Annex Business Media and Newcom Business Media acquire a variety of the company’s trade brands and their assets for $19.7 million.



Why TLN is bringing more Spanish-language channels to Canada

ResearchTelevision

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.