Spotted! Wild Turkey takes tasters behind the scenes
The American bourbon brand is embarking on its largest Canadian push to date, targeting suburban whiskey drinkers with a touring mini version of its distillery.
CPA embraces change for new campaign
The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.
RBC buys the top: Media Monitors
The financial company purchased the most radio advertising in Toronto for the week of Oct. 10 to 16.
Spotted! Kia Canada aims to shift brand perception
The automaker’s interactive OOH display at Yonge-Dundas is part of a strategy to make itself synonymous with quality, not just price.
Fall face-off: What audiences (and buyers) are watching
Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?
From C-suite to consultant: Caroline Gianias on her new move
After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.
Jays and hockey fuel Q3 gains for Rogers Media
The introduction of the World Cup of Hockey gave an early hockey boost to the quarter, but played a backseat to Jays revenue.
Guy Laurence steps down at Rogers
Former Telus president and CEO Joseph Natale will move into the top role at the company.
Steady as she goes: Toronto Life turns 50
As the magazine’s golden anniversary approaches, its publisher reflects on how it’s adjusted to the trials of print advertising.
ICYMI: New CBC comedy, TwentyTen Group taps new leader
In case you missed it: The CBC has commissioned a new comedy from the creators of Trailer Park Boys, TwentyTen Group has promoted Bill Cooper and Westworld posts a record-breaking premiere.
Toyota urges millennials to skip its newest ad
When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.
Sales leadership changes at Globe and Mail
Three positions have been integrated and Steve Melles has been promoted to the role of managing director of advertising sales.
Hockey Wives headed to season three
New episodes of the Bristow Global-produced docuseries are expected to air in spring 2017.
Scotiabank digs into Canada’s hockey stories
The financial company is tugging at the heartstrings in a new 20-part series tapping youngsters from Canadian minor league teams.
Spotted! The Ghostbusters have come to town
Hoping to replicate the buzz of its Breaking Bad RV campaign, Sony Pictures Home Entertainment Canada is touring Toronto in the Ecto-1.