Local radio scores big with the Senators


TSN 1200 is partnering with Unique FM to broadcast the Ottawa games in French for the next three years.

CBC and the new kid viewers


Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.

The Mission: Lisa Feeney on reaching ethnic consumers


Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.

Twitter makes buying with tweets easier


How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.

Oboxmedia’s plan to go national


The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.

Are originals still hot? Media reaction to XES closing


OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.

Ebay’s new Canadian sales strategy


The company is bringing advertising for three of its properties in-house in a new integrated Canadian offering.

102.1 The Edge puts emphasis on evolution


The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.

Radio ad buys missing the targeting mark


David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.

Esso buys the top: Media Monitors


The company had the most radio ad airtime in Toronto for the week of July 7 to 13.