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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

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Bell Media to acquire Historia and Series+ from Corus

The total cost of the transaction, which is still subject to approval from the CRTC and the Competition Bureau, is pegged at around $200 million.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

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Air Canada lands at the top: Media Monitors

Although Air Canada purchased the most radio spots, the highest category buyers in Toronto were car and truck dealer associations.

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Rogers zeroes in on hyper-local in Halifax

Programming director Mark Campbell says the site is designed as a complement to radio station News 95.7′s content, following audience migration patterns.

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Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.

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Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

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Big Bang returns to the top: Numeris

CTV took the top three spots for the week.

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TVA CEO retires, company shuffles management

Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.

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Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.

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Adobe draws a hard line for SSPs on transparency

Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.

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ICYMI: Canada’s largest digital OOH display

Plus, The Amazing Race Canada returns and SiriusXM adds new channels

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Spotted! Skittles’ no-cash vending machine

The Wrigley Canada brand wanted Torontonians to know that on Friday the 13th, an unexplained streetside vending machine was indeed a good omen.