Toyota2019

Toyota climbs back to the top: Media Monitors

Foreign and domestic auto industries ups their spend in both Toronto and Montreal, while election season puts governments and unions on the charts.

Dan Hamilton Large

People Moves: Zoomer shifts the C-suite and more

New leadership at DAC Group and sales support at Samsung Ads Canada.

VS

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

JPW-SPADINA (2)

J.P. Wiser’s goes national to ask, ‘drinks soon?’

The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.

CarpathianPrince / Shutterstock.com

Publicis revenue slips in Q3

Canada fared better than some other markets, but it didn’t make up for losses in traditional spending, media and business transformation.

Amazon

EMarketer dials back Amazon predictions slightly

The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.

Beaverton

ICYMI: More digital consolidation, Corus requests flexibility from CRTC

Plus, The Beaverton weighs in on the election and Stingray goes mass.

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How premiere week played out: CTV

The new schedule’s got heart, edge and views. But what are the areas content and programming president Mike Cosentino is watching most closely?

FOM1

Canadian agencies reign on the 2019 Festival of Media shortlist

Canadian agencies rack up more than 30 nominations for campaigns making the best use of data, engagement, experiential among others.

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How premiere week played out: Global

Corus’ Daniel Eves on the aging down of Global’s audience and the risks networks take with comedies.

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CTV says ‘I Do’ to Netflix on new unscripted project

I Do, Redo is Bell Media’s first partnership with Netflix on an unscripted series, and will be hosted by stylist Jessica Mulroney.

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Van Houtte soars to new heights with Cirque du Soleil

A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.

Up Your Game Crop

Leon’s brings fans ‘couchside’ for the Raptors

The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.

Fire

Spotted! The City of Toronto burns a message into our minds

The OOH ad brings a powerful message close to home.