Fauve

Fauve Doucet moves to GroupM as VP

Doucet has returned to GroupM where she will help develop key technical products while growing the company’s presence in Quebec.

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Shoppers, CTV take the top: Media Monitors

Car and truck dealer associations were also the most significant category buyers in the Toronto and Montreal markets.

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Muskoka Spirits taps custom content for long weekend campaign

In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.

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Bauer expands Hockey Canada partnership

The hockey equipment manufacturer’s relationship with Hockey Canada dates back nearly half a century.

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What behaviours are Canadian Facebook users changing? (study)

Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.

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Good Life Networks acquires adtech company

The company will acquire all issued and outstanding shares for $6 million U.S.

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Spotted! A mini-museum shatters historical myths

A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.

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ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red

Plus, CBC refreshes its BC call-in show format.

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Groupe V announces repositioning, puts advertisers in focus

The Quebec media group aims to provide a brand-friendly environment for advertisers.

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Mindshare Canada adds new division, hires three

FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.

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Tessa Ohlendorf on where Canada’s data talk goes from here

Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.

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Upfronts 2018: CBS’s Monday night damage control (blog)

A culling of comedies and dramas has seen the cancellation of Kevin Can Wait, Superior Donuts and more.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

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City announces steamy summer schedule

The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.