Fauve Doucet moves to GroupM as VP
Doucet has returned to GroupM where she will help develop key technical products while growing the company’s presence in Quebec.
Shoppers, CTV take the top: Media Monitors
Car and truck dealer associations were also the most significant category buyers in the Toronto and Montreal markets.
Muskoka Spirits taps custom content for long weekend campaign
In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.
Bauer expands Hockey Canada partnership
The hockey equipment manufacturer’s relationship with Hockey Canada dates back nearly half a century.
What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Good Life Networks acquires adtech company
The company will acquire all issued and outstanding shares for $6 million U.S.
Spotted! A mini-museum shatters historical myths
A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.
How data fueled Carte Blanche’s winners
Weather, traffic and transit data was incorporated into this year’s winning digital boards.
ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red
Plus, CBC refreshes its BC call-in show format.
Groupe V announces repositioning, puts advertisers in focus
The Quebec media group aims to provide a brand-friendly environment for advertisers.
Mindshare Canada adds new division, hires three
FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.
Tessa Ohlendorf on where Canada’s data talk goes from here
Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.
Upfronts 2018: CBS’s Monday night damage control (blog)
A culling of comedies and dramas has seen the cancellation of Kevin Can Wait, Superior Donuts and more.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
City announces steamy summer schedule
The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.
