Dairy Farmers of Ontario partners with Senators, MLSE
The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.
CTV and BMO take the top: Media Monitors
The bank held the Toronto top spot again, while the channel jumped two places in Montreal.
Boston Pizza refines its sponsorship approach
The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.
Visio Media expands to Toronto and Calgary
The digital OOH media co expands nationally with new screens and targeting tech in residential elevators.
Notable named producer of record for CCMA Awards
The event has partnered with the media company for the first time to create marketing, live and social content for the September show.
Spotted! SkipTheDishes delivers frozen treats
The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.
Bell Media launches SuperPod commercials with Chevrolet
The premiere of The Amazing Race Canada: Heroes Edition marked the debut of the new ad format on CTV.
The Verdict: Vichy finds success in content strategy
The L’Oréal brand worked with influencers, consumers and beauty experts to create YouTube testimonials for its Minéral 89 product.
Calling all junior and mid-level marketers
Media in Canada is accepting nominations for its New Establishment: Brand awards program until August 3.
Notable Life hires VP strategic development
Matt Chong joins with a background in consumer insights, which he will use to expand the company’s community engagement work.
Ransom to return for third season
The drama is set to premiere on Corus Entertainment’s Global and on CBS in the U.S. in 2019.
Numeris to move ahead with VAM
The measurement company has received approval from its board to move from proof-of-concept to implementation of its new cross-platform tool.
Mindshare Canada cuts chief digital officer role
Armin Huska, who held the position since 2012, left the agency after his role was made redundant.
There’s more time for your Media Leader of the Year noms
The award entry deadline for the mediaverse’s most outstanding leaders been extended by a week.
Coca-Cola takes over naming rights from the Ricoh Coliseum
The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.
