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Dairy Farmers of Ontario partners with Senators, MLSE

The three-year partnership aims to promote the benefits of dairy to youth in Ontario communities.

CTV-City-building

CTV and BMO take the top: Media Monitors

The bank held the Toronto top spot again, while the channel jumped two places in Montreal.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.

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Visio Media expands to Toronto and Calgary

The digital OOH media co expands nationally with new screens and targeting tech in residential elevators.

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Spotted! SkipTheDishes delivers frozen treats

The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.

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Bell Media launches SuperPod commercials with Chevrolet

The premiere of The Amazing Race Canada: Heroes Edition marked the debut of the new ad format on CTV.

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The Verdict: Vichy finds success in content strategy

The L’Oréal brand worked with influencers, consumers and beauty experts to create YouTube testimonials for its Minéral 89 product.

New Establishment Brand

Calling all junior and mid-level marketers

Media in Canada is accepting nominations for its New Establishment: Brand awards program until August 3.

Matt Chong

Notable Life hires VP strategic development

Matt Chong joins with a background in consumer insights, which he will use to expand the company’s community engagement work.

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Ransom to return for third season

The drama is set to premiere on Corus Entertainment’s Global and on CBS in the U.S. in 2019.

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Numeris to move ahead with VAM

The measurement company has received approval from its board to move from proof-of-concept to implementation of its new cross-platform tool.

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Mindshare Canada cuts chief digital officer role

Armin Huska, who held the position since 2012, left the agency after his role was made redundant.

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There’s more time for your Media Leader of the Year noms

The award entry deadline for the mediaverse’s most outstanding leaders been extended by a week.

Coca Cola Coliseum

Coca-Cola takes over naming rights from the Ricoh Coliseum

The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.