A detailed look at cord cutters and ‘cord nevers’
The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.
Spotted! Aero gets experiential for S’Mores Day
The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.
Bell Media acquires four Larche radio stations
Four classic hits and country stations in Central Ontario will join iHeartRadio.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
America’s Got Talent tops the week: Numeris
Reality TV dominated the ratings from July 24 to 30.
Facebook adds original video content with Watch
With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.
TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
Cross-screen campaigns continue to rise: report
Videology’s latest video report shows the 15-sec spot has gained popularity this year.
Facebook fights unintentional clicks
The social media company adopts a two-second rule to improve Audience Network measurement.
Jungle Media wins Yves Rocher
The Montreal office will lead the account, which includes digital and traditional media in Canada and the U.S.
Radioplayer app moves into the living room
Board chair Julie Adam on how the app has performed since launching and where it is expanding to next with its first update.
Media City partners with WTR Media
The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.
Rona climbs to the top: Media Monitors
The retailer made a big jump in Toronto and Montreal in the most recent radio ad tallies.
CBS SVOD heading north
CBS All Access is coming to Canada in early 2018, though no details on how this service will affect licensing deals with Canadian broadcasters.
Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.
