TD Bank Group-Canucks Sports - Entertainment and TD announce new

TD becomes official bank of Vancouver Canucks

The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.

printing press

Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

FMD_Host_Amanda_Herrera-6

Gusto’s new series focuses on farmers markets

The series will premiere in the 10 p.m. spot, when the specialty net aims to grab east and west coast viewers.

Jetta Snapchat

Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

rawpixel-679094-unsplash

Fraudulent impressions coincide with lower CPMs: study

Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.

20507670_10154785937857267_784172415871908376_o

Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.

Doug Murphy

Takeaways from Corus’ talk at BMO’s telecom conference

Doug Murphy says broadcasters need to embrace the age of streaming and get what’s theirs.

shutterstock_hospital

Global greenlights medical drama Nurses

The hour-long series, set to premiere next year, is produced in partnership with ICF Films and Piazza Entertainment.

Steam Whitle

Steam Whistle makes a big return to TV

Marketing director Tim McLaughlin explains that the brand has shied away from buys that made it seem ‘too big’ or ‘no longer craft.’

Outlander_AR-app (1)

St. Joseph dives deeper into AR with Mitsubishi

The media company paired with Mitsubishi to create its first ‘object-based’ AR project.

nadine-shaabana-804126-unsplash

Spotify goes deeper into insights with Nielsen

Global head of advertising Brian Benedik said Canada is a crucial market to keep the ad product fresh.

Amazing Race

The Amazing Race Canada maintains stamina: Numeris

Although at the top, the CTV reality show did see a slight dip in viewership in its sixth week at number one.

People Moves Sept 12

People Moves: Cue Digital Media, Vice and more

OOH company Media City has also added to its sales side.

tim-bennett-538189-unsplash (1)

Facebook gives advertisers more control over ad placements

Brand safety concerns prompted a few changes for the social media giant.

Eckert Large

Yellow Pages locks out unionized sales reps in Quebec

Negotiations for the renewal of the staff’s Collective Bargaining Agreement broke down.