Goldfish

Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

digital

Revenue and campaign activity up for AcuityAds in Q4

The average campaign size for clients increased by 124% from Q4 2017.

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Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.

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ICYMI: Corner office shifts at MDC

Plus, new audio content from CBC and new reality series on Discovery.

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Sportsnet, APTN make hockey history

The upcoming Plains Cree-language broadcast is part of a larger push by the sports media brand to be more inclusive.

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Corby expands on TTC relationship for St. Paddy’s

Jameson will now partner with adjacent bars along the route to promote safe rides – and the spirit itself.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

Joe Gottfried

CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.

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The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.

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The Fader partners with Cue to expand Canadian presence

The New York media brand aims to expand its event and branded content businesses north of the border via partnership with Cue.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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People Moves: Cossette Media, Crucial Interactive and more

Cossette’s changes include promotions and hires in Toronto, Vancouver and Montreal.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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The Good Doctor wins the week: Numeris

The medical drama took the top spot, but hockey is heating up across many markets.

Fil

Havas adds new VP of digital

Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.