Building a successful influencer affiliate program: column
Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
CTV raises the curtain on “The Launch”
The format is the first TV project resulting from a partnership between Bell Media and Big Machine Label Group founder Scott Borchetta.
Winners named at the 2017 Sponsorship Marketing Awards
MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
2017 Young Lions and Young Marketers finalists revealed
See the Canadians who have a shot at representing the country in Cannes this year.
MediaCom Canada fills vacant c-suite posts
The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.
Forty Creek ups its media spend, ventures into TV
The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.
More Transcontinental titles up for sale
A total of 93 newspapers have been put up for sale, mostly from Quebec.
CBC to air Junos through 2023
A deal with CARAS sees the pubcaster broadcasting the 47th annual awards from Vancouver next March.
Rogers posts media gains in Q1
The telco also posted a 6% bump in overall profits, thanks in part to $26 million gain in its media business.
The Big Bang Theory holds the top, but Hockey Night creeps up: Numeris
The comedy on CTV brought in the most viewers of all single-night shows for the week of April 3 to 9, but the Leafs’ playoff-cinching match drew big audiences across all markets.
Growth in OTT may have led to a peak in high-definition receivers: study
Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.
We’re on the hunt for artistic philanthropists
Want to donate the brilliant output of your side project labours and reap Stimulant fame?