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Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.

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Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

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Acura buys the top spot: Media Monitors

The car company joined the Toronto list in the #1 spot for the week of March 13 to 19.

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Blog: Who owns the influencer budget?

Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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It’s Agency of the Year submission time

Agencies have until May 15 to assemble their list of campaigns for the annual competition.

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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Cord-cutting hit a record high in 2016: report

But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.

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Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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New morning show for Toronto’s Indie88

Long-time 102.1 The Edge host Josie Dye is joining the independent radio station.

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Two new reno shows join HGTV Canada spring lineup

Save My Reno and Backyard Builds have been added to the specialty channel’s spring lineup.