Former Initiative exec targets senior leadership gap with new launch
Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.
Acura buys the top spot: Media Monitors
The car company joined the Toronto list in the #1 spot for the week of March 13 to 19.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
Blog: Who owns the influencer budget?
Should influencer costs be handled by media buyers, PR, in-house teams, or other agencies? Influicity founder and CEO Jonathan Davids details the options.
Wearable growth slowed by lagging interest in smart watches: study
A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.
It’s Agency of the Year submission time
Agencies have until May 15 to assemble their list of campaigns for the annual competition.
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post
In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.
Spotted! Kijiji breaks the ice
in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.
New morning show for Toronto’s Indie88
Long-time 102.1 The Edge host Josie Dye is joining the independent radio station.
Two new reno shows join HGTV Canada spring lineup
Save My Reno and Backyard Builds have been added to the specialty channel’s spring lineup.