Ford

Ford takes the top in Toronto: Media Monitors

CTV was #1 in the Montreal market, bumping last week’s top buyer, Hydro-Quebec, to second place.

instagram-shopping-CONTENT-2018

Instagram expands shopping to Stories

The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.

CBC Kids News homepage

CBC launches kids news vertical

The digital platform will include text, photo and video content, all targeted at Canadians age 9 to 13.

theScore

Subway sponsors theScore’s Fantasy Football Podcast

The podcast will include a video component, allowing for visual brand integration opportunities.

sean-do-782269-unsplash

E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

shutterstock_527715253 (1)

Tourism Toronto digs into data with new Google partnership

While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.

radio

ICYMI: New radio, TV programming comes to Canada

Plus, Facebook has expanded its third-party fact-checking program to include photo and video.

TD Bank Group-Canucks Sports - Entertainment and TD announce new

TD becomes official bank of Vancouver Canucks

The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.

printing press

Print still crucial for B2B magazines: study

Readers of these publications are also more likely to be in a senior role at a company, according to research firm RKI.

FMD_Host_Amanda_Herrera-6

Gusto’s new series focuses on farmers markets

The series will premiere in the 10 p.m. spot, when the specialty net aims to grab east and west coast viewers.

Jetta Snapchat

Volkswagen gets immersive (and shoppable) on Snapchat

An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.

rawpixel-679094-unsplash

Fraudulent impressions coincide with lower CPMs: study

Software provider Confiant also found that, globally, 1.5% of impressions are fraudulent.

20507670_10154785937857267_784172415871908376_o

Groupe V repositions amidst fall TV season

Strategy EVP Dimitri Gourdin said the network is trying to balance attracting audiences with courting advertisers.