brianCooper

Brian Cooper brings sport sponsorship know-how to Ryerson

The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.

toucheMIA2016

Last chance to enter the 2017 Media Innovation Awards

Your deadline for entries is Friday, Aug. 18.

Fancy Feast Popup-80

Spotted! Fancy Feast goes experiential to target foodies

The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.

Family serving meals while they volunteer in soup kitchen together

We tweaks digital strategy with HuffPost Canada

The global change organization finds success swapping its traditional banner ads for a custom content program.

jay and dan

Jay and Dan sign Coors Light as podcast sponsors

The beer brand gets some unique integrations in the popular duo’s show.

HarryRosen_2

Black aims for engagement with DOOH tool

Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.

newspaperShutterstock

ICYMI: Chronicle Herald strike over, more sports added to DAZN

In case you missed it: A tentative deal was reached with the Halifax paper’s staff following an 18-month strike.

snapchat social video

Snap revenue up, but so are losses

The social media company added to its daily active user count in the second quarter.

airFranceTV

Air France signs with TIFF

The airline is looking to increase its presence in the Toronto market by strengthening its association with film.

TVinternet

A detailed look at cord cutters and ‘cord nevers’

The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.

aeroSmoresDay2

Spotted! Aero gets experiential for S’Mores Day

The Nestle chocolate bar is aiming to connect one-on-one with consumers around moments of pleasure.

radioShutterstock

Bell Media acquires four Larche radio stations

Four classic hits and country stations in Central Ontario will join iHeartRadio.

mobilePhonesShutterstock

Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

americasGotTalent

America’s Got Talent tops the week: Numeris

Reality TV dominated the ratings from July 24 to 30.

facebookWatch

Facebook adds original video content with Watch

With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.