Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.


Responsible Gambling hyper-targets with OOH

A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.


Google AdMob’s beta avoids the waterfall

The in-app ad platform tries a header-bidding-like approach to programmatic.

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Kijiji takes a tailored approach to its media plan

The classifieds tailors its creative not just for the media, but for the specific platform.

Facebook Lite

Facebook Lite goes live in Canada

Despite the stripped-down interface, advertisers can still integrate.


ICYMI: A Raptors record on Sportsnet, programming news at CBC

Plus, a new addition to COMMB and an expansion of Pressboard’s offerings.


CHCH dives into late-night pop talk

Weekly half-hour talk show andPOP, hosted by Brigitte Truong, will premiere on CHCH next Thursday.


Canadaland Media’s branded podcasts debut with a hit

Earshot’s new DDX show is reaching the top of iTunes’ medical charts in Canada and the U.S.


People Moves: Astound, Triton and more

Plus, two new female CEOs on the global front.

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Cord cutting slows for Shaw, but not for most competitors

Telus saw subscriber gains for the year, and Boon Dog’s latest study shows a 20% overall drop in cord-cutting. But most cable providers still saw increased customer losses.


MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.


Reddit to offer native promoted posts in-app

The “front page of the internet” gives brands more access to a highly engaged part of its audience.


What iHeartMedia’s Chapter 11 filing means for Canada

Bell Media’s licensed brand continues unabated by the debt problems plaguing IHeartMedia.


The Oscars take the week: Numeris

Despite drops from last year, the ceremony still out-performed powerhouses like Big Bang and Young Sheldon.