Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
How Groupe V doubled Max’s audience share in two years
The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.
People Moves: CloudRaker, Neo-Traffic and more
Plus, CBC beefs up its content team.
ChizComm gets into media buying with new acquisition
The kids-focused marketing company is looking to increase its TV planning and buying expertise as youth media consumption changes.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
Global brings in Jennifer Valentyne for morning show revamp
The longtime TV personality will make her return to morning television after three years away.
CBC builds out kids content strategy, Gem originals
Detention Adventure will be the first kids scripted series to debut exclusively on Gem.
UM wins Re/Max
The real estate company is on a mission to take a more tech-based approach to its marketing.
Super Bowl wins the week: Numeris
Across various markets, the pre-show snagged more viewers than the game itself.
Gen X: Affluent, connected and traditional
They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.
Jurors announced for 2019 Young Lions competition
Meet the industry experts who will decide the winning teams that will represent Canada in Cannes.
Grammys overnights drop by 17%
Views in the U.S. were stable, but even a win by Drake couldn’t help Canada.
Stingray brings Flow 93.5 back to Toronto
With hip-hop on the rise, the station has undergone a rebrand.
Quebecor adds a new programmatic lead
Jean-Sébastien Prénovost will assume the newly created position, which manages strategy and marketing for the media company’s programmatic solutions.
OLG makes a big buy in Toronto: Media Monitors
The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.
