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Embrace tech, bring AI into creative and listen up: CMF Trends

The Canadian Media Fund sees opportunities for creators – and content marketers – through the rise of podcasts, voice and AI.

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Three takeaways from CBC’s winter media day

Speakers Jack Myers and Aidan McCullen talked trust, future-proofing and diversity.

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How Stingray’s mass strategy is unfolding

SVP Matthew Péloquin explains how, even without the name recognition of Spotify or Apple Music, the music service sees itself as a new audio heavyweight.

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Inside Blue Ant’s Baby Shows strategy

Media president Jamie Schouela says the company is looking to use the show to cross-promote and complement its current media brands.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Big Bang, New Year’s coverage take the top: Numeris

While The Big Bang took English audiences, the big bang of fireworks for New Year’s Eve harnessed the power of the Francophone market.

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Global adds Ransom to midseason schedule

The Canadian drama will air on Saturdays.

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Verizon emphasizes video, mobile with new hire

The new head of publisher sales in Canada is hot on video, mobile and embracing change in 2019.

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Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

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Vacation ads flying high on radio: Media Monitors

Sunwing takes the top spot in Toronto, while Redtag.ca comes in second in Montreal.

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CES 2019 perspectives: Havas

Following the massive tech event, CEO Tom Olesinski has some questions for how this tech will impact consumers – and advertisers.

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CRTC approves TVA acquisition of Serdy Media

Serdy president and CEO Sébastien Arsenault called the decision to sell Zeste and Evasion “necessary to sustain both channels’ growth.”

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Karine Moses appointed president of Bell Media Quebec

Moses will lead all programming, production and scheduling operations for RDS, in addition to her other responsibilities.