Juno Awards lay down a new track with VIA Rail
The music awards will also host the new Juno Cup, a celebrity benefit hockey game for music education charity MusiCounts.
Spotted! Delissio flips its model and goes door-to-door
The frozen pizza brand known for boasting that it’s “not delivery” switched up the message for one night through a partnership with UberEats in an effort to reach millennials.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat
In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.
Blundell out in Sportsnet 590 The FAN change up
The station has introduced a new morning show in a bid to return to an all-sports format.
What’s next for Huffington Post Quebec?
After celebrating its five-year anniversary, the media org charts a path into a more social future.
Molson, NHL and Sportsnet partner on VR program
The beer company has sponsored a series of six hockey games that will be broadcast in VR.
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
St. Joseph’s Communications gets in on the Canadian anniversary action
The media company has hired a dozen new personnel in the editorial and tech spaces to create anniversary-themed content for its new mobile app.
Super Bowl ad recall up, but U.S. feed fared better: report
Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.
How much do consumers understand ad-targeting?
Complaints in the latest Advertising Standards of Canada’s annual Compliance Report show that Canadians still don’t understand the process.
NCIS wins the week: Numeris
The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
Rogers Radio brings on veteran Vancouver hosts
Following an unexpected split from Pattison-owned The Peak, Sonia Sidhu and Kevin Lim (along with some of their familiar formats and games) will join the morning crew at Kiss FM as Rogers aims to build listener loyalty.
Super Bowl ratings down 39% for Bell Media
The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.