W commissions The Bachelor Canada
After two seasons on Roger’s owned City, the reality series ran is headed to the Corus-owned specialty.
Groupe V dives into e-commerce
Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.
Bell Media on turning the legacy ship and shuttering OTA transmitters: CRTC hearings
The media co’s representatives pushed for across-the-board parity in regulations on day two of the CRTC’s English hearing.
Spotted! Hendrick’s Gin pipes up at the Eaton Centre
A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.
Big Bang Theory takes the week: Numeris
The comedy series on CTV brought in more single-night viewers than any other daily program for the week of Nov. 13 to 19.
Rogers to close LOULOU, revive Châtelaine
Despite interest from buyers, LOULOU magazine is closing, as the media co announces other changes to its French-language publications.
Rogers Media makes its case for OMNI Regional: CRTC hearings
The media co also defended the shomi closure and discussed its approach to content ownership.
Corus ask for flexibility to compete against SVODs: CRTC hearings
Execs from the entertainment company cited increased competition from SVODs – for programming, not just viewers – as one of the industry’s biggest challenges.
Broadcasters call for new funding models
Increased flexibility, changes to the tax credit system and a debate over rights ownership: the media cos make their cases for operating in a new digital world.
Grey Cup reach up 3% on broadcast, 35% on digital
The game’s audience saw growth in the key male 18 to 34 demographic, along with six-figure traffic on Twitter and Snapchat.
CBC proposes ad-free model in Heritage filing
The pubcaster said it should move to a model akin to the BBC, which would require almost $400 million in additional government funding.
Sears buys the top: Media Monitors
The retailer bought the most radio advertising for the week of Nov. 21 to 27.
Cadillac Fairview launches largest ever campaign
The company is focusing on fewer, more impactful activites to bring joy to its malls this holiday season.
Twitter and Dive partner for Grey Cup
The partners worked on an in-game display unique to the game.
YouTube names up-and-coming Canadian creators
A total of 15 YouTubers have been selected as part of the platform’s NextUp program to learn how to market themselves and grow their audiences.