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Spotted! The White House comes to Toronto (sort of)

CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.

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Team North America games top 1M at World Cup of Hockey

Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.

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Amazing Race takes the week: Numeris

The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.

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What’s up with the World Cup of Hockey boards?

If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.

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Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.

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Kirstine Stewart’s next move

The former Twitter VP has landed at entertainment media company Diply.

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Rogers buys the top: Media Monitors

The telco purchased the most radio advertising time in Toronto for the week of Sept. 12 to 18.

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Activia changes up the message

The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)

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Steve Maich expands role at Rogers Media

The publishing lead is also now SVP of digital content.

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Bruce Neve named True Media president

The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.

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Spotted! Catelli’s green giveaway

From fusilli tacos to macaroni-stuffed grilled cheese, the pasta brand is hitting the streets to deliver creative takes on dinner (and some free food).

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Sport Chek reunites with Facebook Live for World Cup

As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.

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CBC/Radio-Canada to rep ad sales for Groupe Media TFO

The pubcaster’s team will be selling spots for the French-language media company’s digital and broadcast properties.

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ICYMI: Globe Alliance expands, Telus brings free wifi to cabs

In case you missed it: Globe Alliance expands small business portfolio, The Daily Show is going live and Telus brings free wifi to Toronto cabs.