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Aegis Media Canada names CSO
People MovesSasha Grujicic has been promoted to the new role effective immediately.
1 day ago
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Vision7 Media’s new president on why he came to Canada
People MovesDavid Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
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Next Media Stars: Amanda De Fields chalks up a digital strategy
DigitalThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
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Next Media Stars: Jacquie Albrecht drives metrics forward
DigitalThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
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Next Media Stars: Rick Kusch scores new beer moments
DigitalMobileTelevisionThe UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
A new top four in Toronto: Media Monitors
RadioING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
CBC TV audience decline sparks pre-upfronts debate
TelevisionThe pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Decoding tomorrow at FutureFlash
DigitalMobileFrom storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
Crucial Interactive to rep Warner Bros. digital
DigitalMobileThe company will exclusively represent the media co’s Canadian digital operations.
BlogTO launches Patio Guide
DigitalMobileThe online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Okanagan Spring Brewery stays pure
DigitalOut Of HomeTelevisionThe beer’s first national campaign attempts to connect with consumers on an emotional level.
Shaw Media introduces new TV ad option
TelevisionThe live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.
Spotted! Loblaw dishes out a taste of summer
DigitalExperientialThe grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
CBS’s plan to stay on top: blog
TelevisionMindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.
Vision7 Media names new president
People MovesFormer Aegis Media president of global clients David Jowett joins the agency and succeeds Pierre Delagrave, who is moving into a new role.
