mikayla-mallek-219946

Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

catherineLautier

MediaCom Canada fills vacant c-suite posts

The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.

17796063_1487839054559500_304594272353569856_n

Forty Creek ups its media spend, ventures into TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.

magazineNewspaperShutterstock

More Transcontinental titles up for sale

A total of 93 newspapers have been put up for sale, mostly from Quebec.

arkellsJunos

CBC to air Junos through 2023

A deal with CARAS sees the pubcaster broadcasting the 47th annual awards from Vancouver next March.

Money1

Rogers posts media gains in Q1

The telco also posted a 6% bump in overall profits, thanks in part to $26 million gain in its media business.

109983_0231b_1afedbf1

The Big Bang Theory holds the top, but Hockey Night creeps up: Numeris

The comedy on CTV brought in the most viewers of all single-night shows for the week of April 3 to 9, but the Leafs’ playoff-cinching match drew big audiences across all markets.

tvShutterstock

Growth in OTT may have led to a peak in high-definition receivers: study

Meanwhile, high-definition TV sets are so popular, even one quarter of “tuned-out” Canadians own them. But the same cannot be said for Ultra HD.

nudeHoney

We’re on the hunt for artistic philanthropists

Want to donate the brilliant output of your side project labours and reap Stimulant fame?

Copied from Playback - red tv

CRTC to review CBC, digital media

As part of its three-year plan, the commission will look to renew and monitor the pubcaster’s licence, as well as research the financial state of digital media.

shutterstock_178578869

Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

peterMears

Peter Mears named global COO at Havas

He moves over from Initiative to take on the newly created role.

digitalVideoShutterstock

Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

robertMeth

Robert Meth joins EQ Works

The real-time location technology company has added a VP of partnerships to meet a period of growth.

radio

RBC buys the top: Media Monitors

The bank bought the most airtime in Toronto for the week of April 10 to 16.