Honda’s year-round sponsorship plan

Sponsorship

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.



Livia Zufferli joining Rogers

People Moves

Target’s VP of marketing is headed to the telco later this month as an SVP.



Globe’s Q&A campaign aims to up engagement

DigitalPrint

The paper is asking readers to put forward the questions they want answered across its platforms.



‘Bite-size’ M&A deals the new trend for media cos: report

Research

A new report from tax consultant EY says M&A activity in the media and entertainment sector is at a three-year high.



Data Dive: Buying into Black Friday and Cyber Monday

Research

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).



Transcontinental sells consumer mags to TVA Group

DigitalPrint

The deal will see the company focus its efforts more on local advertising.



Checking in on Globe Native

DigitalPrint

Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.



Fall TV: Three new cuts

Television

Global TV has two comedies gone from Friday night and City has lost its new reality show in the latest round of schedule changes.



MediaCom adds to leadership team

People Moves

The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.



Neo-Traffic expands its network

Out Of Home

The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.