102.1 The Edge puts emphasis on evolution

Radio

The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.



Radio ad buys missing the targeting mark

Radio

David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.



Esso buys the top: Media Monitors

Radio

The company had the most radio ad airtime in Toronto for the week of July 7 to 13.



Microsoft set to shutter Xbox Entertainment Studios

Digital

The division is closing as part of the company’s restructuring to focus on its core gaming business.



Discovery’s fishy stunt

DigitalTelevision

The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.



Scotiabank deepens Quebec hockey strategy

SponsorshipTelevision

The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.



W Network brings Say Yes to the Dress to Canada

Television

The Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.



Why Clear Channel Outdoor moved its Singapore leader to Canada

Out Of Home

Details on Adam Butterworth joining the Canadian office as its market president, replacing the retiring John Jory.



Disney extends exclusive Netflix pact to Canada

DigitalTelevision

The streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.



No team? No problem. Visa Canada’s targeted approach to the World Cup

DigitalSocialSponsorship

Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.