GroupM’s data-driven C-Suite hire

People Moves

The company’s new chief information officer was most recently at UBM in London.



The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign

DigitalMobile

The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.



Targeted marketing will rule in 2015: Ramella

News

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.



Vancouver’s newest lifestyle print launch

DigitalMobilePrint

Vitamindaily.com has spun off into a new print product called Vita, to be distributed in Glacier Media Group papers in the Vancouver area.



RBC shows off perks program on Steven and Chris

SponsorshipTelevision

The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.



CBC shortens news, talks job cuts, to save $15M

DigitalRadioTelevision

The pubcaster outlines its four-screen approach to local news as it goes from 90-minute shows to one-hour or half-hour formats in major TV markets.



Why programmatic direct will dominate 2015: Sweeney

News

The president and CEO of Juice Mobile says business leaders should be upping their technical competency and cutting vendors as they head into 2015.



Numeris overview: New PPM ratings

Radio

Bray and Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.



Discovery Canada introduces the ‘mini-season’

Television

The channel is creating a new “season” by airing 64 hours of new programming over the holidays.



AAM hands out first tablet certification

DigitalMobile

New results from La Presse+ as its ad certification is announced.