Copied from Playback - shutterstock_432581770

Bell Media nabs Canadian TV, SVOD rights for Star Trek

Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.

Ashley Madison

The return of Ashley Madison

Following a major hack of its site, the Toronto-based company has rebranded and will launch a campaign in market this week.

Toronto Tool Library

Where borrowing (tools) knows no limits

The Toronto Tool Library’s first major campaign aims to build membership and knowledge of its resource-sharing ideology.

Copied from strategy - Hyundai

Hyundai’s guerrilla tactics

Why the brand veered toward an unstructured social shoot for its compact SUV model.

Jennifer Valentyne

W Net adds Bachelorette Canada After Show

Former Breakfast Television host Jennifer Valentyne will topline the new half-hour series.

emojiShutterstock

Twitter Canada reveals the nation’s top 10 emojis

The cry-laughing emoji was ranked as the nation’s most-used emoticon in 2016.

StephenWetmore_226_RGB

ICYMI: Stephen Wetmore returns to Canadian Tire; ClearPier wins Demand Media rep

In case you missed it: The 2016 Honda Indy hits Toronto’s streets this Sunday, Crave TV launches on Xbox and the CCMA nominees are announced.

Paid

Two Small Fish invests in #paid

The Toronto-based VC has injected funds into the influencer platform to enable it to scale up.

Copied from Playback - Dark  Matter Season 2

Killjoys, Dark Matter prove their mettle for Space

Final data shows both series outperforming their 2015 premieres, earning close to half a million viewers each. (Dark Matter pictured.)

Joseph Sohm / Shutterstock.com

MLB All-Star game is a home run for Sportsnet

The game’s viewership success in Canada contrasts sharply with the 20% decline witnessed in the U.S.

ronnie-malewski-iprospect

iProspect bolsters its team

Two new directors join the Dentsu Aegis-owned company’s team in Canada.

McD_FryDay-TwitterReply-5H1A0857

McDonald’s goes digital for National French Fry Day

Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.

meetingShutterstock

Media sector priorities out of sync: report

Content marketing is tops for publishers in 2016, but industry priorities diverge from there, according to new research from Publicitas.

pokemonGoShutterstock

The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

money, Canada

Corus releases first combined quarterly

The broadcaster’s first quarterly post its Shaw Media acquisition shows losses of $15.8 million.