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How two Young Lions used digital media to get millennials talking politics

Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action.

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Canadian ad market to grow by 4.2% in 2017: report

New numbers from Magna forecast a slowing of global ad revenue growth for 2017.

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Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

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America’s Got Talent lands on top: Numeris

The reality show on City topped the list with the highest single-night average audience for the week of May 29 to June 4.

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Notable Life taps new managing director to develop content offering

Pamela Silverstein will manage day-to-day operations and identify branded content opportunities on social channels.

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Today’s Parent targets time-starved families with new app

Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.

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GroupM adds a chief product officer

Jack Smith has been tasked with helping WPP’s media agencies develop new products and services for clients.

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The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

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Twitter plugs into the MMVAs pre-show

The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.

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The latest numbers on Canadian cord-cutters

Price lead to the biggest gap in satisfaction between pay TV and “alternative” services according to a new study from J.D. Power.

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Virgin Mobile leads the pack: Media Monitors

The mobile phone company bought the most radio advertising in Toronto for the week of June 5 to 11.

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CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.

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Douglas Knight to retire from St. Joseph Media

The president is stepping down next month.

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Four trends from the 2017 upfronts

Brand safety was the key buzzword of the week, with broadcasters across the board saying pricing is expected to go up this year.

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Banff ’17: Is U.S. content a ‘fool’s game’ for broadcasters?

Broadcast execs at Banff World Media Festival defend long-standing practices and long-term strategies.