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Tubular Labs bows new ranking system

Industry experts say that, while video analytics have come far, there needs to be a standardized model to help brands determine a video’s success.

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eOne, Secret Location launch Floodlight

The web-based music platform will feature 360-video content from artists on eOne’s label, such as Pop Evil (pictured).

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ICYMI: Vice’s Trudeau exclusive, OMAC’s charitable figures

In case you missed it: Vice Canada’s exclusive with Prime Minister Justin Trudeau, OMAC releases 2015 charitable figures and Shomi goes live on Xbox One.

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Addressable TV experts share wisdom

Sky Media’s Jamie West and Modi Media’s Jamie Power on how addressable TV has changed their businesses.

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Orphan Black premiere doubles on total ratings

The season four opener drew a final audience of 278,000 (2+) to Space, posting a more-than-50% increase on its overnight figures.

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Air Miles launches Detour program across Canada

Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.

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Brad Clarkson joins Cairns Oneil

He has joined the agency to take over digital.

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Bell Media grows revenue in Q1

Advertising revenue was down on TV and radio, but grew in OOH.

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Cieslok adds to Toronto’s digital inventory

The OOH co has replaced static boards with two digital faces in Toronto’s north-east.

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Wattpad expands scope with studio launch

The Toronto-based storytelling network is looking to work with marketers and producers to further monetize content from its online platform.

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SMCC hands out the hardware

Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.