Vice Canada unveils senior production hires

People Moves

Red Bull Media House’s Jason Ford and Al Jazeera’s Andrea Schmidt are among the latest hires from the Rogers/Vice Media joint venture.



Quebecor sales lead joins RNC Media

People Moves

Edith Perreault has joined the broadcasting firm following over two years as the EVP of national sales at Quebecor Media.



Playoff potential: Rogers Media’s post-season promo strategy

DigitalPrintscreening-roomTelevision

Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.



Metroland takes classifieds mobile, yo

Mobile

Its new classifieds app, Tradyo, is targeting a millennial audience in a bid to battle category incumbents.



How Fox’s Empire fared on Rogers

Television

The red-hot drama’s finale set ratings records on Fox in the U.S. but airs on a regional network in Canada. Here’s how the numbers stack up.



Twentieth Century Fox takes ‘Home’ on the road

ExperientialInteractiveOut Of Home

The studio has partnered with Jam Van to promote its animated movie around the city.



Canadian Tire ‘hijacks’ AOL sites

Digitalscreening-room

The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.



Addictive Mobility pilots in-app re-targeting tech

Mobile

The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”



Which millennial group are you reaching on social media?

DigitalMobile

How much time younger millennials are spending interacting with brands online, and how that differs from their older counterparts, according to new data from Ipsos.