The Big Bang Theory takes the week: Numeris
The comedy on CTV pulled in more single-night viewers than any other daily program in Canada for the week of Sept. 26 to Oct. 1.
St. Joseph Communications adds to direct offering
The acquisition of Bassett Direct brings the media co expertise in targeted direct mail, an area it was previously under serving.
Amazing Race Canada to return for season five
On your marks, get set, go! The popular reality competition show, which has wooed viewers and brands alike, will return in 2017.
Jays sweep clinches viewership milestone for Sportsnet
The team’s Sunday night match against the Rangers pulled in the most average viewers for 2016 to date on the channel.
Letting young girls choose the message
The Canadian Women’s Foundation celebrated the International Day of the Girl by letting the segment choose what will appear in its next campaign.
Pelmorex adds head of sales
Tami Coughlan takes the new role, tasked with building out the sales team as the company zeroes in on data potential.
Blog: What is the value of a follower?
Influicity CEO Jonathan Davids on what fake followers for Clinton and Trump could mean for your business.
AAM validates Texture’s measurement system
The company has certified the tracking methodology for the online magazine service.
Quebecor signs new programming deal
A three-year deal with Endemol Shine gives the media co exclusive broadcast rights to programs such as MasterChef Junior USA (pictured) in French Canada.
Ubisoft spies new doc with Vice Canada
The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.
Live TV is still king: study
While time spent on SVOD and OTT platforms has doubled since 2013, 82% of television minutes watched still come from appointment-style viewing.
BMO buys the top: Media Monitors
The financial company bought the most radio advertising in Toronto for the week of Oct. 3 to 9.
Bell Media officially launches iHeartRadio
Despite an increasingly crowded market, Randy Lennox said the audio streaming market in Canada is hungry for another player.
WPP launches new content agency
The holding company has merged Canada’s Spafax and U.K.-based Forward Worldwide to create Bookmark. (Pictured: Nino Di Cara, EVP of content marketing, Bookmark Canada.)