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Sponsored Supplement

Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.

darrenHardeman

Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

newspaperShutterstock

Toronto Star boosts circulation: CCAB

Bolstered by jumps in sponsored/free copies, the Torstar title was one of the sole paid dailies to see gains for the three months between April and June.

kitCompact

The Kit Compact goes national

Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.

Half Moon Run 2016

Bell Media partners to support global benefit concert

Canadians can see the event live on TV and livestream it on iHeartRadio as Justin Trudeau and Bill Gates share the stage with bands like Half Moon Run (pictured).

futureOfFood

How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.

radioShutterstock

Chrysler buys the top: Media Monitors

The car co purchased the most advertising in Toronto for the week of Aug. 8 to 14.

facebook, twitter, instagram, pinterest

SourceKnowledge launches cloud-based SaaS network

The tech company’s new product is aimed at brands that are bringing programmatic in-house.

pepsiPromotedStickers

Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.

Gord Downie/ Tragically Hip 2016

OOH collective to give The Tragically Hip a social send-off

As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.

Nature Pledge

Teens, malls and WE join to paint a bigger picture

Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.

Tarzan Dan

ICYMI: Tarzan Dan to headline Q107; TorStar’s new food pub

In case you missed it: Q107 hires Dan Freeman to host its afternoon drive show; TorStar’s content division launches new pub and Viceland announces its fall premiere dates with some Cancon additions.

Andrea MacDonald

Twitter Canada adds to sales team

The social platform has hired former Rogers sales exec Andrea MacDonald as it grows its Canadian operations.

140 Proof (ad tech co)

Acuity Ads goes shopping, picks up 140 Proof

The Toronto-and New York-based ad tech co is strengthening its mobile portfolio with its acquisition of the consumer insights co.

Copied from Playback - Ride series

Corus sets fall premieres for YTV, Treehouse, Teletoon

Three Canadian original series are featured in the schedule, including Breakthrough Entertainment’s Ride (pictured).

Teo Taxi

Montreal’s OOH to expand with Taxelco acquisition

The Montreal-based transportation co will re-outfit its newly acquired fleet of cabs and scale up ad ops.