What consumers think about sponsorships

ResearchSponsorship

Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.



Food Network preps Cookbook project

DigitalTelevision

Don’t call it a TV show – details on the new Shaw Media multi-platform project designed to target foodies, home cooks and Food Net fans.



Ford Lincoln owns the top: Media Monitors

Radio

The car co bought the most advertising in Toronto and Montreal for the week of Jan. 19 to 25.



Vancouver-based Glacier Media sells slew of pubs

DigitalPrint

The deal sees Annex Business Media and Newcom Business Media acquire a variety of the company’s trade brands and their assets for $19.7 million.



Why TLN is bringing more Spanish-language channels to Canada

ResearchTelevision

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.



Scotiabank makes a play for millennials through Instagram

DigitalMobile

Why the brand decided to be the first bank to advertise on the platform in Canada.



Rogers gives Empire a boost on City

Television

The show, which has been airing on OMNI, is being simulcast on City this week to raise awareness with viewers.



Boomers and seniors: how should we reach them?

DigitalResearch

Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.



Brightroll ups its transparency

DigitalMobile

The company is following industry moves toward greater transparency with the launch of new research and reports.



Drawing the line between Gen Z and Y: MTM

DigitalMobileRadioResearchTelevision

The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.