Mobile tracking and metrics are different… now what?

blogsMobile

Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.



Nadbank: Newspaper readers still prefer print

Print

Mid-year data for seven markets from the audience research organization.



Bruce Neve to helm CMDC

People Moves

The CEO of SMV Group says that the industry association will focus on online transparency and creating positive results for clients.



Postmedia posts fourth-quarter loss

DigitalPrint

The media co is banking on its four-platform strategy and proposed acquisition of Sun Media assets to bolster the company.



Budweiser’s Red Light TV power play

ExperientialTelevision

A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.



Shomi unveils content deal with Warner Bros. Int’l

DigitalMobileTelevision

The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.



Zoom Media restructures sales force

Out Of HomePeople Moves

The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.



Crucial Interactive expands into kids entertainment

DigitalMobile

The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.



Jones Media signs with TFO

DigitalMobile

Cathy Fernandes, president at the media co on how the deal expands its reach in Quebec.



Ford Lincoln takes highest ad share: Media Monitors

Radio

The car co bought the most radio advertising in Toronto for the week of Oct. 13 to 19.