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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Flour Power leads Gusto’s fall lineup

The show is the first original focused on baking for Bell Media’s food channel.

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ICYMI: DAZN addresses criticism of first broadcasts

Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.

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Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

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SheKnows Media signs with Ideon

The female-focused media company operates sites including Stylecaster and BlogHer.

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Stuart Garvie on pricing wars and mixing up the media plan

As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.

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National Post workers look to unionize

If formed, the union would be the first for the national paper since its founding in 1998.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

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Amazing Race Canada wins the week: Numeris

The reality show gained over its audience last week, pulling in an average minute audience of 1.7 million viewers.

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Harley-Davidson rides into primetime on Discovery

A digital series celebrating the brand’s anniversary in Canada has been turned into an hour-long documentary.

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Vikings renewed for sixth season

Corus Entertainment’s History has ordered 20 additional episodes of the hit show.

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.