Halifax’s The Chronicle Herald drops NADbank

DigitalMobilePrint

The president and CEO tells MiC why the paper is changing its measurement model.



RDS to see audience double for Montreal Canadiens’ playoff push

Television

Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.



Pick your Platform: Adam Luck on the potential in your pocket

Mobile

Initiative Canada’s new president on why mobile is still the most innovative platform out there.



La Presse partners with Pan Am Games

DigitalPrint

The Toronto 2015 Pan Am/Parapan Am Games will be promoted in advertising space on the news organization’s print, web and tablet platforms.



Ford Lincoln buys the top: Media Monitors

Radio

The car co bought the most radio ad space in Toronto and Montreal for the week of April 7 to 13.



Toronto Raptors see broadcast boost

DigitalMobileSponsorshipTelevision

Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.



Big Bang Theory is back on top: BBM Canada

Television

The CTV laugher had the most viewers for the week of March 31 to April 6.



The NHL promotes with the Cup

InteractiveSponsorshipTelevision

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



AOL.com launches new video experience

DigitalMobile

The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.



PMB and comScore release fused database

Research

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.