MeU introduces ‘hackable’ clothes

Experiential

Can the startup’s open source wearable LED display provide a new platform for brands?



CBS Outdoor rebrands as Outfront Media

Out Of Home

The new name comes after a year of major change at the company.



Tapad sets sights on Canada

DigitalMobileTelevision

The cross-device marketing technology platform’s president Ben Regensburger on why Canada was next on its list for foreign expansion.



Postmedia freshens up for advertisers

DigitalMobile

As the media co rolls out redesigns for its print portfolio, chief commercial officer Andrew MacLeod (pictured) says it’s working to simplify its wares for clients.



The Globe’s native expansion

DigitalMobile

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.



Laura Pearce moves from AOL to Blue Ant

People Moves

The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.



Rogers’ mags jump the boards

Print

From finance to fashion, the media co’s publishing arm is incorporating hockey across its magazines.



Three new board members for IAB Canada

People Moves

Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.



4K screens hit Toronto streets

Out Of Home

Astral will start rolling out its network of 40 digital faces on Nov. 10.



Microsoft Canada bolsters Western front

People Moves

Seeking growth, Microsoft has hired a senior account executive to work out of Vancouver.