2015 Upfronts: Back to the future

blogsTelevision

IPG Mediabrands Canada SVP Inese Korbs returns to the NYC upfronts after several years away. She finds the game is the same… so much so that even The X-Files is back.



Upfronts 2015: CW knows what millennials want

blogsTelevision

Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.



Brands step into the Kin Community Canada mix

DigitalMobile

The MCN has announced deals with Batiste Dry Shampoo, Mark Anthony’s Palm Bay and McCain SuperFries.



Canada’s insatiable app-etite

MobileResearch

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.



Cross-platform programmatic marketplace launches

Digital

Called Discover Media House, the marketplace is able to incorporate platforms from radio to TV, in one place.



Upfronts 2015: CBS doesn’t mess with a good thing

blogsTelevision

Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.



Industry reaction to new Facebook launch

DigitalMobile

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.



The Big Bang Theory wins the week: Numeris

Television

The laugher took the most single-night viewers for the week of April 27 to May 3.



AOL Canada sells out Originals slate

DigitalMobile

Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.



Canada takes four at Festival of Media

Awards

Carat, Dive Networks and Touche! were all winners at this year’s global festival, which wrapped last night in Rome.