Spotted! The White House comes to Toronto (sort of)
CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
Amazing Race takes the week: Numeris
The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.
What’s up with the World Cup of Hockey boards?
If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.
Broadcasters rule, but news aggregators rising: study
The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.
Kirstine Stewart’s next move
The former Twitter VP has landed at entertainment media company Diply.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising time in Toronto for the week of Sept. 12 to 18.
Activia changes up the message
The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)
Steve Maich expands role at Rogers Media
The publishing lead is also now SVP of digital content.
Bruce Neve named True Media president
The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.
Spotted! Catelli’s green giveaway
From fusilli tacos to macaroni-stuffed grilled cheese, the pasta brand is hitting the streets to deliver creative takes on dinner (and some free food).
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
Sport Chek reunites with Facebook Live for World Cup
As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.
CBC/Radio-Canada to rep ad sales for Groupe Media TFO
The pubcaster’s team will be selling spots for the French-language media company’s digital and broadcast properties.
ICYMI: Globe Alliance expands, Telus brings free wifi to cabs
In case you missed it: Globe Alliance expands small business portfolio, The Daily Show is going live and Telus brings free wifi to Toronto cabs.