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Fuel Digital makes a play in the women’s lifestyle space

Fuel has signed French publisher Aufeminin to tap its three million monthly Canadian viewers – and to give Canadian advertisers a through-way to France.

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Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.

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Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

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CTV gears up for another ‘Amazing Race’

The Amazing Race Canada lands a season eight renewal following a seventh season that saw a major ratings boost in key demos.

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The Amazing Race Canada takes it: Numeris

In Edmonton and Calgary CFL action draws viewers, but nationally reality TV takes the top-five.

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SkipTheDishes dives into biggest OOH buy ever

Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

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Studio71 taps AVOD opportunities with acquisition

The deal allows the content creation experts to ‘double down’ on offerings, attracting big-name ad partners in the process.

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Technology tempts, but most Canadian kids still prefer real life fun

There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

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Bianca Andreescu makes more tennis history

The teenage tennis champion gave TSN a ratings boost that left Canadians wondering what our national sport really is.

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Wendy’s sizzles at the top: Media Monitors

The QSR leads in Toronto, while CTV hits #1 in Montreal.

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IPG announces global C-Suite shifts

Both the broader holding co. and its media investment unit have seen some big changes.

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Just how big is the ad fraud problem?

The prevalence of bad digital practices may be lower than once thought, especially in Canada.

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RBC extends TIFF content program

The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.