Spotlight on Local Activation

Metro keeps it local, pairing with the Royal Winter Fair

Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.

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APTN’s new CEO on branching out and building up

MiC gets up-close and personal with Monika Ille, who wants to grow the profile of APTN while staying true to its cultural roots.

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Canadians tune in for CBC election coverage: Numeris

The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.

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Postmedia offers another round of buyouts in Vancouver

Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company

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Media Experts harnesses change with new data services

Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.

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CBC Sports, Red Bull expand Gem’s sports offerings

The three-year deal gives the pubcaster rights to Red Bull Media House’s Signature Series back catalogue and future live events coverage.

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AcuityAds reports profitable third quarter

The Toronto-based adtech company reported big growth in self-serve and connected TV advertising.

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Nissan keeps its lead: Media Monitors

The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.

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Blog: How long is a piece of (media) string?

The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.

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Connected Interactive gets granular with Environics Analytics

A new partnership will see the Toronto-based programmatic company get access to behavioural and financial information, as well as premium segmentation info.

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OTT exhaust, retailers becoming platforms and other 2020 predictions

Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.

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Adapt Media expands into the Mink Mile

The large-format static boards target one of Toronto’s busiest – and most high-end – shopping and working districts.

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Rory Capern departs Pelmorex

Former Twitter and Google exec leaves after two years with the Oakville-based weather media company.