Kendrick

Newcap updates The Move to fill a hip hop gap

Streaming data showed a gap in Toronto’s hip hop radio market that Newcap aims to fill with Kendrick Lamar, Daniel Caesar and more artists young listeners crave.

mobile targetnig

Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Big Bang makes gains: Numeris

The CTV comedy took the top spot in the nation again, but The Good Doctor continues to gain on it.

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

YellowPagesGroup

Falling print revenue dogs Yellow Pages in Q3

CFO Ken Taylor said the company no longer anticipates it will finish 2017 with overall digital revenue growth.

SM2

Media revenues decrease in Cineplex’s third quarter

The theatre chain’s Q3 attendance fell by more than two million compared to last year.

twitterShutterstock

Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.

Ride for Heart

Manulife becomes title sponsor for Ride for Heart

The insurance company has taken the reigns from Becel, which served as title sponsor for 20 years.

HP Sprocket

Why HP Canada is venturing into TV advertising

A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.

Spent3

Vice Money chases a growing mobile audience

The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.

rodion-kutsaev-184298

Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

radioShutterstock

Fido takes the top: Media Monitors

The auto industry remains dominant in Toronto, while CTV goes big in Montreal.

Sam Smith 1

Spotted! A Sam Smith listening party on the rails

A ‘Hush Hour’ takeover in Toronto puts Universal’s music star on streetcars.

newspaperShutterstock

Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.