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National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

money, Canada

Quebecor Media sees revenues decline slightly in Q4

The company’s overall revenues increased 3.2%, driven by growth in the telecom business.

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Spotted! Corus brings human curling to the street for Big Brother Canada

A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.

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Neo-Traffic expands inventory, adds new digital ad option

The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Telmar North America adds new Canadian VP to grow its business

Former RealityMine VP Jenny Jones has joined the media buying software company as its first VP of business development and client services for Canada.

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Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

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Sugar Crisp cozies up to e-sports

With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.

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Criminal Minds takes the top: Numeris

The dramatic thriller brought in the most viewers of all single-night shows for the week of Feb. 27 to March 5.

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Bell Media signs with Influicity

The deal makes Bell Media the first Canadian broadcaster with access to the influencer program.

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Ancestry digs into Canada’s history with CBC

Details on the brand stepping into branded vignettes with the pubcaster.

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Dynamic Outdoor brings new tech and faces to major markets

The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.

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Five new brands step into the Top Chef Canada: All-Stars kitchen

Monogram is back as a returning sponsor for the reality show, which bows on April 2.

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CBC orders more Murdoch Mysteries

The pubcaster ordered 18 more episodes for the show’s eleventh season, as well as a two-hour Christmas special.

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WestJet flies to the top: Media Monitors

The airline made a big jump to land in the top spot in Toronto for the week of March 6 to 12.