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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

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Boston Pizza embarks on largest ad spend of 2018

The big increase in spend is the result of the chain’s evolving menu strategy.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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BMW drives to the top in Toronto: Media Monitors

In Montreal, CTV held onto the top spot.

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iHeartRadio partners with the Boots and Hearts fest

Boots and Hearts Radio will feature country music favourites performing at the August festival.

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Hendrick’s expands its experiential play

After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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New auto lifestyle site drives traffic from AutoShow

The site aims to be the go-to for all things mobility, with opps for advertisers to partner on content.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.

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Gusto’s new original to bow in June

Bonacini’s Italy follows chef Michael Bonacini as he dishes on unique recipes from specific regions of Italy.

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Sportsnet, TSN announce Raptors playoff details

The Raps recently set record viewership numbers on Sportsnet for one of its regular season games.

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ICYMI: Jan Kelley’s Amazon play, Super Channel’s rebrand

Plus, Coachella is coming back to SiriusXM, and CP24 is getting a new breakfast host.

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Spotted! One popcorn, extra extra extra large

The “Big Meets Bigger” campaign promotes the release of action film Rampage.

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Index Exchange ups senior staffers amidst growth

Newly minted CRO Alex Gardner says the rise of programmatic means big things for the company.

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Ad business gives theScore a healthy quarter

The media company is still facing challenges for growth in the Android market.