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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

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The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety

The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.

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Cord-cutting hit a record high in 2016: report

But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.

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Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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New morning show for Toronto’s Indie88

Long-time 102.1 The Edge host Josie Dye is joining the independent radio station.

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Two new reno shows join HGTV Canada spring lineup

Save My Reno and Backyard Builds have been added to the specialty channel’s spring lineup.

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National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

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Quebecor Media sees revenues decline slightly in Q4

The company’s overall revenues increased 3.2%, driven by growth in the telecom business.

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Spotted! Corus brings human curling to the street for Big Brother Canada

A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.

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Neo-Traffic expands inventory, adds new digital ad option

The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Telmar North America adds new Canadian VP to grow its business

Former RealityMine VP Jenny Jones has joined the media buying software company as its first VP of business development and client services for Canada.

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Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.