Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
St. Joseph’s Communications gets in on the Canadian anniversary action
The media company has hired a dozen new personnel in the editorial and tech spaces to create anniversary-themed content for its new mobile app.
Super Bowl ad recall up, but U.S. feed fared better: report
Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.
How much do consumers understand ad-targeting?
Complaints in the latest Advertising Standards of Canada’s annual Compliance Report show that Canadians still don’t understand the process.
NCIS wins the week: Numeris
The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
Rogers Radio brings on veteran Vancouver hosts
Following an unexpected split from Pattison-owned The Peak, Sonia Sidhu and Kevin Lim (along with some of their familiar formats and games) will join the morning crew at Kiss FM as Rogers aims to build listener loyalty.
Super Bowl ratings down 39% for Bell Media
The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.
GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum
The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.
Corus signs with Sharethrough for branded content
The deal is the evolution of in-house testing by the media company.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
OLG Slots and Casinos win the week: Media Monitors
The organization purchased the most radio advertising in Toronto for the week of Jan. 30 to Feb. 5.
Mediabrands gets social with new division
Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.
What does Snap’s IPO mean for the advertising industry?
It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?