Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.


MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.


How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

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Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.

Pick 6ix

ICYMI: A tasty new TSN partnership

Plus, a new code of conduct to fight harassment and a Canadian original renewed for City.


IAB reveals consent data framework for GDPR

The organization is asking members and stakeholders to weigh in on its new mechanism.


TV subscriptions still common, but shrinking: study

Rising popularity in fibre optic TV can’t quite offset drops in cable and satellite.

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Spotted! A bright new home show

The Green Ontario Fund capitalizes on the “tiny home” trend.


Volkswagen tries conquesting on Facebook

A data partnership with Motor Trend Canada provides a way to reach down into the funnel for those looking at competing brands.

Brian Matthew

MKTG’s leaders look to sponsorship beyond sports

MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.


TVA’s broadcast dollars up, but magazines are down

The company’s French language magazines showed readership gains.


Christmas tunes win the day for CHFI: PPM

The Rogers Media-owned station is tops for most demos in Toronto, while CHMP holds the biggest share in Montreal.


Oscars ratings drop in Canada, too

Overnight data shows the drop in Canada is nearly equivalent to that in the U.S.