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Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.

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St. Joseph’s Communications gets in on the Canadian anniversary action

The media company has hired a dozen new personnel in the editorial and tech spaces to create anniversary-themed content for its new mobile app.

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Super Bowl ad recall up, but U.S. feed fared better: report

Budweiser was the brand with the highest recall, according to numbers from Toronto-based Solutions Research Group.

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How much do consumers understand ad-targeting?

Complaints in the latest Advertising Standards of Canada’s annual Compliance Report show that Canadians still don’t understand the process.

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NCIS wins the week: Numeris

The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.

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Rogers Radio brings on veteran Vancouver hosts

Following an unexpected split from Pattison-owned The Peak, Sonia Sidhu and Kevin Lim (along with some of their familiar formats and games) will join the morning crew at Kiss FM as Rogers aims to build listener loyalty.

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Super Bowl ratings down 39% for Bell Media

The media co attributed the decline to the CRTC’s previous simsub ruling, and vows to continue to fight the decision.

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GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum

The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.

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Corus signs with Sharethrough for branded content

The deal is the evolution of in-house testing by the media company.

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OLG Slots and Casinos win the week: Media Monitors

The organization purchased the most radio advertising in Toronto for the week of Jan. 30 to Feb. 5.

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds

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Mediabrands gets social with new division

Details on the new unit, which will be headed up by Tessa Ohlendorf in Canada.

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What does Snap’s IPO mean for the advertising industry?

It’s popular with millennials, it’s sticky and it’s ridiculously unprofitable – now what can advertisers gain from the move?