facebook-stories

Facebook phasing out some ad metrics

The social media giant is altering the “relevance score” metric by adding three new figures.

Kadri

Adidas inks multi-year deal with Kadri

It’s the first major apparel sponsorship deal for the Southern Ontario native.

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Amidst media declines, Quebecor revenue hit $4.2 billion in 2018

The revenue came mostly from strong performance on the telco side.

Adapt

Adapt Media sets its sights west with new partnership

The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.

RVD

Initiative zeroes in on client needs with new VP

Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.

ads

Ads.txt adoption still under 50%: study

With more and more ads traded programmatically, the pressure is on to clean up the supply chain.

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Influencers bring big ROI, but fake followers a concern: study

Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.

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OLG at the top again: Media Monitors

CTV also held the top spot in Montreal.

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Digital push leads Media City to join COMMB

The time comes as COMMB gets more granular with its own digital measurement.

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Canadian campaigns, agencies rock Warc media rankings

Via took the top for Canadian work, but what else accumulated major points?

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Nutrl ups its sponsorship spend with TIFF

The global exposure will help Nutrl amidst its international launch.

reesesspotted

Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

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Playtika teams up with Habs for first Canadian sponsorship

The global gaming co. bets on deal with storied NHL team to grow its presence in Canada.

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How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

The Enemy Within - Pilot

Carol Cummings on midseason strategies

The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.