youngSheldonCBS

Upfronts 2017: CBS sticks with its strengths

Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.

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Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

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District M hires first CMO

The Montreal-based online ad exchange has hired marketing veteran Adrian Pike to give its media strategy a boost.

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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Upfronts 2017: Favourites return, but not much new at ABC

Magna’s Bailey Wilson weighs in on Roseanne’s return, Shonda Rhimes’ new show and the network’s competing Marvel offering.

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ACA and ACTRA granted intervenor status on simsub

The Association of Canadian Advertisers, which worries that the simsub ban will hurt advertisers and broadcasters alike, can now make their case to the Federal Court of Appeal.

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Traditional TV subscriptions still out-perform OTT tenfold: study

A new report by Convergence Research found that even though TV subscriber revenue is on a steady decline, the revenue from OTT doesn’t come close to touching TV.

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Another big week for Big Bang: Numeris

The long-running comedy brought in the highest average minute audiences across the country for the week of May 1 to 7, and also dominated in most regional markets.

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What does Olympic affiliation do for a brand?

CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.

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RBC Royal Bank buys the top: Media Monitors

The bank climbed the list in Toronto for the week of May 8 to 14.

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Upfronts 2017: Fox shakes up ad formats, adds Marvel drama

Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.

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Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

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Upfronts 2017: NBC builds Thursday around a moving ‘Us’

Bailey Wilson, VP of TV investments at Magna, details the network’s new shows, and a schedule that has movement every night of the week.

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Five more years for English-language broadcasters: CRTC

A new policy for local TV and the introduction of a public consultation process before closing stations are among new rules as part of the licence renewals.