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iHeartRadio partners with the Boots and Hearts fest

Boots and Hearts Radio will feature country music favourites performing at the August festival.

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Hendrick’s expands its experiential play

After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.

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Some publishers face Ads.txt errors: report

While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.

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New auto lifestyle site drives traffic from AutoShow

The site aims to be the go-to for all things mobility, with opps for advertisers to partner on content.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.

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Gusto’s new original to bow in June

Bonacini’s Italy follows chef Michael Bonacini as he dishes on unique recipes from specific regions of Italy.

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Sportsnet, TSN announce Raptors playoff details

The Raps recently set record viewership numbers on Sportsnet for one of its regular season games.

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ICYMI: Jan Kelley’s Amazon play, Super Channel’s rebrand

Plus, Coachella is coming back to SiriusXM, and CP24 is getting a new breakfast host.

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Spotted! One popcorn, extra extra extra large

The “Big Meets Bigger” campaign promotes the release of action film Rampage.

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Index Exchange ups senior staffers amidst growth

Newly minted CRO Alex Gardner says the rise of programmatic means big things for the company.

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Ad business gives theScore a healthy quarter

The media company is still facing challenges for growth in the Android market.

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Ram gets in on the NHL playoffs action

The auto manufacturer will promote a fantasy contest through a multiplatform campaign and sponsor a special radio segment.

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Postmedia’s Q2 revenue declines 10.8%

Increases in digital revenues were, once again, not enough to offset continued declines in print.

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SnackableTV to launch interactive comedy series

Jokeoff is a bracket-style elimination series that sees comedians compete for best gag.

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Facebook introduces global reward program

The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.