canada basketball

Toyota bolsters sponsorship portfolio

With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.

redTV

Judith LaRocque named interim CRTC chair

LaRocque will head up the commission as its looks for a permanent successor for former chair Jean-Pierre Blais.

printing press

National Post stops the presses on Monday print edition

The Monday paper will still appear in digital form, but SVP Gerry Nott says the strategic decision is a “logical next step” in the transition to a more digital news landscape.

jodiPeacock

The Media Kitchen opens Canadian outpost

Jodi Peacock has joined the agency as managing director for the market.

Classico

Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

harveyCarroll

Media Director of the Year nominations extended

Nominate your candidate by June 26.

shutterstock_489276580

Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

M-trophies-623x350

Last day for early bird entries for the MIAs

Entries for the 2017 show, which has undergone a refresh in judging criteria and added new categories, will still be open until July 14, but entrants today will save on submission fees.

metroland

Metroland Media unveils web rebrand

The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.

rodneyPerry

Rodney Perry to lead [m]Platform Canada

The former Xaxis Canada leader has also named the agency heads that will work with him as the division is formalized in the market.

twitterShutterstock

ICYMI: CBC and Twitter ink Olympic deal, plus people moves

Plus: Breakfast Television will welcome a new West Coast host.

computerShutterstock

The nitty gritty of the Heritage Committee report

All the major recommendations the government must now consider.

Dynamic 2

Outfront Media acquires Dynamic Outdoor

The 100% digital acquisition is key to driving growth in outdoor advertising, Outfront’s Canadian SVP told MiC.

joseCuervo

An intense brief leads Jose Cuervo to 4DX

Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity.

Douglas Knight

Douglas Knight on the business of building community

After announcing his retirement, the president of St. Joseph Media says change is constant, but the last decade has been a big challenge.