MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.


Top Chef Canada brings in new sponsors

Four new brands will join Interact, Beringer and Monogram for in-show integrations.


Spotify opens self-serve ad beta in Canada

The audio streamer has seen more than 1,000 U.S. advertisers use the service in six months.


Quebecor revenues up for 2017

Adjusted media revenues increased 28.6% from last year, but the magazine unit records a goodwill impairment charge.


COMB and OMAC become COMMB

The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.


Apple looks back to mag business with Texture deal

Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”

Copied from Playback - shutterstock_Rogers Communications

Rogers Internet takes the top: Media Monitors

Another Rogers advertiser leads in Toronto while Virgin Mobile leads the Montreal radio ad listing.

Paul Godfrey Postmedia

Postmedia, Torstar investigated for ‘anti-competitive conduct’

A warrant was served at Postmedia’s Toronto office Monday as its 41-newspaper deal goes under the microscope.


Endy gets animated with a custom Snapchat filter

The Canadian mattress brands develops an AR lens for Snap’s new user engagement tool.


MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.


How fast should you name drop in branded content?

Pressboard research suggests there’s an art to knowing when to acknowledge the brand behind your branded content.

H&R Block

H&R Block doubles down on branded content

The tax company has partnered with Oath’s Ryot Studio on a content play to drive conversion at lower cost.

Copied from Playback - Copied from Media in Canada - phoneShutterstock

Canada’s mobile-only market is small but growing: study

Desktop-only users still reign over mobile-only users.

Pick 6ix

ICYMI: A tasty new TSN partnership

Plus, a new code of conduct to fight harassment and a Canadian original renewed for City.