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Digital push leads Media City to join COMMB

The time comes as COMMB gets more granular with its own digital measurement.

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Canadian campaigns, agencies rock Warc media rankings

Via took the top for Canadian work, but what else accumulated major points?

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Nutrl ups its sponsorship spend with TIFF

The global exposure will help Nutrl amidst its international launch.

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Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

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Playtika teams up with Habs for first Canadian sponsorship

The global gaming co. bets on deal with storied NHL team to grow its presence in Canada.

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How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

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Carol Cummings on midseason strategies

The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.

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ICYMI: Just For Laughs picks a new chief exec

Plus, Sportsnet offers a new pricing model for SVOD and Corus picks up another podcast.

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Sportsnet Radio adds a new morning host

Format director Dave Cadeau says the station is aiming for inclusivity and to make all fans, even casual ones, feel included.

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Three returns, four new signings for Top Chef sponsors

A new appliance maker, beer brand and foundation will join the fold.

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Christmas music radio strategies pay off: Numeris PPM

CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.

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John Brown Media enters Canada

The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.

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Canadian Premier League pairs with Nike

The global brand will serve as the official footwear and equipment provider for the league.

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Gosee TV partners with Flowplayer on e-comm tool

The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

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People moves: The Media Kitchen, Noise and more

Plus, the former head of TV content marketing at CBC will oversee global brand strategies for Shaftesbury in a new VP role.