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For Canadians, trust in news media has fallen: study

With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.

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What agencies can do to help Quebec’s local media

Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.

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People Moves: Curate Mobile, Twitter Canada and more

Plus, as Influicity dives into the podcasting medium, it’s hired a new senior sales exec.

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Advertising coming to Ontario’s DriveTest Centres

Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.

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Fuel Digital makes a play in the women’s lifestyle space

Fuel has signed French publisher Aufeminin to tap its three million monthly Canadian viewers – and to give Canadian advertisers a through-way to France.

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Hometown Hockey signs Hyundai

As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.

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Captivate adds a new programmatic partner

The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.

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CTV gears up for another ‘Amazing Race’

The Amazing Race Canada lands a season eight renewal following a seventh season that saw a major ratings boost in key demos.

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The Amazing Race Canada takes it: Numeris

In Edmonton and Calgary CFL action draws viewers, but nationally reality TV takes the top-five.

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SkipTheDishes dives into biggest OOH buy ever

Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.

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Snap Canada makes Matt McGowan country manager

The New Yorker joins the Toronto team after success with Google, Adestra.

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Studio71 taps AVOD opportunities with acquisition

The deal allows the content creation experts to ‘double down’ on offerings, attracting big-name ad partners in the process.

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Technology tempts, but most Canadian kids still prefer real life fun

There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.

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TheScore creates a custom ad unit for DAZN

The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.

2019 US Open - Day 13

Bianca Andreescu makes more tennis history

The teenage tennis champion gave TSN a ratings boost that left Canadians wondering what our national sport really is.