Media gets a big boost at Cineplex in Q2
Growth in media is far outpacing growth in other areas for the company, thanks to key place-based installations.
The Amazing Race Canada hangs on at the top: Numeris
Reality programming takes the top-five nationally as thrice-weekly ‘Big Brother’ episodes each draw AMA of 1 million.
Bell Media partners with Kraft Heinz to play across Canada
Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.
How can brands thrive in a multi-screen world?
Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.
Older generations driving the most social growth
The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.
Healthcare ad dollars moving from TV to OOH and digital
By 2021, digital will take a greater share of ad dollars from healthcare advertisers.
Touche! renews Hydro-Quebec mandate
The Omnicom agency will soon celebrate its 10th anniversary of working on the award-winning file.
Inside Kinetic, MiQ and Hivestack’s new DOOH tool
The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.
TV drives advertising growth at TVA for Q2
The Quebec media giant and broadcast company made “deep budget cuts” this quarter, resulting in positive financials, says CEO
Sleep Country Canada rises to the top: Media Monitors
Plus, Amazon.com makes an appearance in the Montreal market where insurance providers also break through.
People Moves: OverActive, FirmDecisions
Two media and marketing veterans have joined the fledgling e-sports company.
Index Exchange, Bell, Omnicom partner programmatically
The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.
ICYMI: Bruce Bowie retires, SheaMoisture goes experiential
Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.
Adapt Media goes programmatic at the airport
Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.
Advertising surges on Pinterest in Q2
The social network, which went public this past spring, is focused on building its revenue outside the U.S.
