Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
CBC goes all-in on audio with new app
CBC Listen will include access to live radio, playlists and podcasts.
ACA joins forces with WFA’s new working group
The World Federation of Advertisers’ new working group gathered during AWNY with a mandate to find a cross-industry consensus on key global measurement principles.
Scotiabank climbs to the top: Media Monitors
Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.
Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day
Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.
Kin renews Facebook series New Mom Who Dis
The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.
How much election ad spend went to TV?
Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.
News Media Canada’s campaign hits the SPOT
The national print and digital campaign is aiming to increase media literacy, while also promoting the purveyors of “real news.”
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Boston Pizza gets serious about Saturdays with HNIC partnership
The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
ICYMI: Corner Gas Animated reupped, TSN re-signs Bob McKenzie
Plus, Christian streaming platform Castle scraps its paywall and embraces a subscription-free model.
Quebec confirms $50 million plan to support local media
Triggered by the bankruptcy of Groupe Capitales Medias, the support includes a 35% refundable tax credit and will be available to print media province-wide.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
What does your brain look like on branded podcasts?
Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.
