Quebecor Media sees revenues decline slightly in Q4
The company’s overall revenues increased 3.2%, driven by growth in the telecom business.
Spotted! Corus brings human curling to the street for Big Brother Canada
A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.
Neo-Traffic expands inventory, adds new digital ad option
The display advertising company will bring digital faces to a number of malls that have only previously had static advertisements, and has added a panoramic option to ad clients.
How Scotiabank’s foray into storytelling fared
Details from the brand on Heroes of Hockey Day in Canada.
Sugar Crisp cozies up to e-sports
With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.
Criminal Minds takes the top: Numeris
The dramatic thriller brought in the most viewers of all single-night shows for the week of Feb. 27 to March 5.
Bell Media signs with Influicity
The deal makes Bell Media the first Canadian broadcaster with access to the influencer program.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
Dynamic Outdoor brings new tech and faces to major markets
The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.
Five new brands step into the Top Chef Canada: All-Stars kitchen
Monogram is back as a returning sponsor for the reality show, which bows on April 2.
CBC orders more Murdoch Mysteries
The pubcaster ordered 18 more episodes for the show’s eleventh season, as well as a two-hour Christmas special.
WestJet flies to the top: Media Monitors
The airline made a big jump to land in the top spot in Toronto for the week of March 6 to 12.