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Media Lions remain in Cannes festival shakeup

The Media Lions are still apart of Cannes’ grand spectacle, but changes in award scoring and categories are on the way.

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Ford cruises to the top: Media Monitors

The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.

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Mindshare’s content push: MAOY 2017

The Toronto shop boosts its agility with a newly launched business unit.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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iHeartRadio names new content, marketing lead

Taylor Jukes takes on a new role overseeing marketing and original content.

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Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

ICYMI

ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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People Moves at SlimCut, TVA and more

Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.

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Casper becomes the Maple Leafs’ sleep sponsor

Activations inside the ACC will give the online retailer more visibility in a key Canadian market.

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

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CRTC report shows audiences declining across TV, radio

The updated info in the Communications Monitoring Report shows online TV viewing is on the rise.

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Newcap updates The Move to fill a hip hop gap

Streaming data showed a gap in Toronto’s hip hop radio market that Newcap aims to fill with Kendrick Lamar, Daniel Caesar and more artists young listeners crave.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.