Amazon2

Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

ICYMI

ICYMI: Instagram expands branded content tool

Plus, Quebec ready to impose provincial SVOD tax, and cannabis coalition outlines advertising guidelines for recreational pot.

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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People Moves at SlimCut, TVA and more

Campsite, Bleublancrouge and SlimCut Media have bolstered their sales teams, while Quebecor has shuffled its leadership.

CasperAd

Casper becomes the Maple Leafs’ sleep sponsor

Activations inside the ACC will give the online retailer more visibility in a key Canadian market.

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Aimia reports net loss in Q3

Revenues and billings for the September-ending period were both down year-over-year.

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CRTC report shows audiences declining across TV, radio

The updated info in the Communications Monitoring Report shows online TV viewing is on the rise.

Kendrick

Newcap updates The Move to fill a hip hop gap

Streaming data showed a gap in Toronto’s hip hop radio market that Newcap aims to fill with Kendrick Lamar, Daniel Caesar and more artists young listeners crave.

mobile targetnig

Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Big Bang makes gains: Numeris

The CTV comedy took the top spot in the nation again, but The Good Doctor continues to gain on it.

Eat it Up

Spotted! A Union Station murder mystery

Eat It Up Media is leading a “guess the murderer” activation to promote the upcoming Murder on the Orient Express.

YellowPagesGroup

Falling print revenue dogs Yellow Pages in Q3

CFO Ken Taylor said the company no longer anticipates it will finish 2017 with overall digital revenue growth.

SM2

Media revenues decrease in Cineplex’s third quarter

The theatre chain’s Q3 attendance fell by more than two million compared to last year.

twitterShutterstock

Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.