Canada will play mobile catch-up in 2015: Strolz

DigitalMobile

Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.



Juice Mobile hires Rebecca Shropshire

DigitalMobilePeople Moves

CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.



Ford Lincoln buys the top spot: Media Monitors

Radio

The car co had the most radio advertising in Montreal and Toronto for the week of Dec. 1 to 7.



Get integrated or fail in 2015: Jowett

News

After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.



New foodie show asks chefs to play broken telephone

SponsorshipTelevision

Food Network Canada has given the greenlight to Chef in Your Ear, a new Canadian series that pairs professional chefs with novice cooks.



Canadian Living’s forward-looking 40th

Print

The magazine’s year-long anniversary celebration will feature campaigns around 12 guest editors.



Changes on top at Nielsen Canada

People Moves

News on who is taking over for Steve Churchill at the company’s Buy Group as he announces his retirement after more than 30 years with Nielsen.



62% of Canadian display impressions are viewable: study

Research

New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.



Who’s noticing your brand on Instagram?

DigitalMobileResearch

New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.



2015 will be the year the data promise becomes real: Neve

News

Starcom MediaVest Canada’s CEO says mobile, digital OOH and wearables all need more attention as we enter the next year.