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Hotels.com creates a sporty new suite

The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.

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ICYMI: Corner Gas Animated reupped, TSN re-signs Bob McKenzie

Plus, Christian streaming platform Castle scraps its paywall and embraces a subscription-free model.

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Quebec confirms $50 million plan to support local media

Triggered by the bankruptcy of Groupe Capitales Medias, the support includes a 35% refundable tax credit and will be available to print media province-wide.

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Kinetic pairs with Big Digital to offer experiential

Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.

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What does your brain look like on branded podcasts?

Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.

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How a new adtech company is simplifying buying for the cannabis market

Fyllo, a Chicago-based martech platform, has secured $18 million in funding, and credits Canadian clients for its learnings.

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TSN partners with All Elite Wrestling

AEW Dynamite will air weekly on both linear and digital platforms featuring stars like Kenny Omega and Chris Jericho.

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What does the future hold for Vice and Refinery29?

Mindshare’s Sarah Thompson and Kenon Mak aren’t surprised by the move, but say survival still isn’t guaranteed.

MD Financial Management Inc--Proud to Thank Canada-s Physicians

MD Financial takes its message mass

The financial services company, which targets physicians, brought its brand to the masses to go mainstream.

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CBC Sports partners with the International Swimming League

A new partnership will see the ISL’s inaugural season broadcast on linear and digital platforms featuring Canadian Olympic champions competing.

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Emmy broadcast draws Canadian viewers: Numeris

Ceremony honouring primetime television found audiences across all markets, while in Quebec, NDP leader Jagmeet Singh’s ‘Tout le monde en parle’ appearance draws viewers.

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New rev models rising, but display ads still top for publishers

Subscriptions, events, ecommerce and branded content are increasingly important, but donations remain a low priority.

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CMDC honours 2019 Future Impact winners

Ten recipients chosen from over 200 entries ‘are proof that the future in the media industry is looking bright,’ says Shannon Lewis.