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Aegis Media Canada names CSO
People MovesSasha Grujicic has been promoted to the new role effective immediately.
1 day ago
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Vision7 Media’s new president on why he came to Canada
People MovesDavid Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
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Next Media Stars: Amanda De Fields chalks up a digital strategy
DigitalThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
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Next Media Stars: Jacquie Albrecht drives metrics forward
DigitalThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
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Next Media Stars: Rick Kusch scores new beer moments
DigitalMobileTelevisionThe UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
ABC launches new viewing strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.
Hockey Night in Canada shatters playoff records: BBM
DigitalTelevisionGame seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Wilson on ABC’s new shows: blog
blogsTelevisionThe UM director of investment on ABC’s big bet from Joss Whedon and the funniest comedy she has seen yet this week.
Spotted! Dairy Queen brings the circus to town
ExperientialThe ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.
Postmedia launches paywall
DigitalMobileThe media company launched paid subscription services for all its newspaper websites and apps, and is promoting the launch with a TV and OOH campaign.
Lexus goes for the heartstrings
screening-roomTelevisionThe car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
Alles on NBC’s new season: blog
blogsTelevisionMindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Cottage Life begins production on new series
TelevisionThe Blue Ant Media-owned digital specialty channel has greenlit seven new series including My Retreat and Selling Big.
Wilson’s picks at Fox: blog
blogsTelevisionThe UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.
CTV adds Bethenny to daytime schedule
TelevisionThe syndicated talk show will also air on E! Canada, and be made available on CTV’s mobile and online apps.
