How much is local TV worth?
CRTC hearings into the fate of local TV see new funding models on the table.
The X-Files wins the week: Numeris
The sci-fi show on CTV won the most single-night viewers for the week of Jan 18 to 24.
AAM tackles magazine aggregation platforms
New metrics are aimed at providing a clearer picture of content consumption on unlimited-access distribution models.
Lowe’s to buy Rona in friendly takeover
The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.
ComScore, Retrak finalize union
The new body will give marketers a single source for measuring large volumes of activity across platforms.
CTV moves Corden to the main net
Bell Media is capitalizing on the late night host’s momentum by moving his show to CTV from CTV Two.
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.
Spotted! Campbell’s soup-kitchen pop-up
Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.
Ford Lincoln buys the top: Media Monitors
The car co bought the most advertising in Toronto for the week of Jan. 25 to 31.
Pattison wins Edmonton airport account
The contract for the space at the international travel facility will give advertisers access to eight million travelers annually.
Star Touch hits 200K
The app is averaging 45,000 user sessions on weekdays, according to an update from publisher John Cruickshank.
Rogers unveils GameCentre Live refresh
The changes come following a deal with Major League Baseball Advanced Media (MLBAM) and will be followed by ad-side updates before the end of the season.