ICYMI: CIBC partners with CHL, Yellow Pages acquires Totem
In case you missed it: CIBC’s five-year deal with the Canadian Hockey League, Yellow Pages expands its B2B portfolio and Outfront Media sets up in Sainte-Jérôme.
Carmilla to get the feature treament
The U by Kotex-funded digital series, produced by Smokebomb and digital agency shift2, is being developed into a movie.
Snapchat gets serious about ads
The app has made its first foray into programmatic advertising, allowing clients to buy, target and track ads through a self-service API.
St. Catharines start-up hits the Dragons’ Den
With ad-blocking on the rise, one mobile company is offering to reward users with cash and coupons for watching ads.
Postmedia shuffles board, executives
Paula Festas has been promoted to chief revenue officer and Andrew MacLeod takes on the role of COO.
Jays wild wildcard ride breaks records
The team also posted record regular season ratings for Sportsnet, with 78 games breaking one million average viewers.
What’s that smell? It’s marketing
Quebecor has teamed with new marketing firm Elixir Marketing Olfactif to add the scent of cake to a new transit ad campaign promoting cooking show La relève.
The Goods announces inaugural brand partners
CBC’s new daytime show is integrating “fun and playful” branding normally reserved for late night, said content marketing director Robin Neufeld.
Bell Media targets women with Gusto launch
The channel aims to fill a gap in Bell Media’s offering by blending food and lifestyle programming.
Advertisers should think before they go full screen: study
Researchers found ads that “ask permission” see more engagement from viewers, while full-screen ads trigger a “fight or flight” response.
A match made at theCHIVE: how ClearPier signed with Cue Digital
The CEOs of both companies say the deal allows each to play to their own digital strengths.
Bull takes the week: Numeris
The new drama on Global was the most-viewed daily program in Canada for the week of Sept. 19 to 25.
Spotted! Can you escape from Yonge-Dundas Square?
A room themed after Warner Bros’ new thriller The Accountant is designed to intrigue audiences and get them using their puzzle-solving skills.
The Sun gets first Postmedia push
The launch of the print, digital and OOH campaign was timed strategically with the start of the paper’s major hockey coverage.
Foodism bets millennials still want print
The new Toronto magazine will be handed out to commuters for free, with big-name sponsors like Loblaws and Aroma brought on board for the inaugural issue.