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Horizon Media comes to Canada

A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.

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Digital to top ad spending in 2018: report

GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.

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Trader leverages data to launch ad solution

The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.

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The Daily Hive’s unconventional new Instagram ads

An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.

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CAA makes a theatrical debut with Mirvish

Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.

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ICYMI: Meet the new Globe and Mail

Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.

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Vice: too niche for TV?

The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

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Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

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CBC signs on for two more Paralympic Games

A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.

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Rogers to end support for Viceland: report

The two media cos have partnered on the channel since 2015.

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Weather skews Grey Cup sponsor visibility: study

Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.

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Big Bang stands alone at the top: Numeris

The Good Doctor knocked the younger Sheldon from its number-two spot, while the American Music Awards made gains over last year.

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Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.