Twitter adds video analytic tools, cost-per-view ad buying

Digital

The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.



The Dragon has landed: O’Leary moves to Bell Media

People MovesTelevision

Kevin O’Leary is taking his commentary from the CBC to Bell Media channels this September.



The Super Bowl Ad Challenge kicks off

DigitalNewsSponsorshipTelevision

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.



How Vitaminwater has shifted its spend for 2014

Digitalscreening-roomTelevision

The Coca-Cola brand is tapping into its creative roots for a new branded content campaign aimed at reaching millennials through connecting with online personalities.



The Verdict: Wasaga Beach is for Quebecers

DigitalRadioSocial

How a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.



Rogers’ Next Issue marketing push paying off

DigitalMobile

Steve Maich, SVP of publishing at Rogers on how Next Issue Canada is trending to date, and where he sees it going in 2014.



Billy Bishop’s OOH facelift

DigitalMobileOut Of Home

How the Toronto Port Authority’s airport is connecting a new network of screens with a mobile app, both going online in early 2015.



Sailor Jerry hits the road for autism awareness

ExperientialSocialSponsorship

In its first Canadian charitable partnership, Sailor Jerry Spiced Rum is raising money and awareness for Bikers For Autism with a 12-city tour.



How public do you want your PDA to be?

Out Of HomeSocial

Durex Canada is experimenting with combining social media and digital with a new campaign that puts couples on display at Toronto’s Yonge-Dundas Square.