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Inside Torstar’s Wall Street Journal partnership

CEO John Boynton says he wants the Star to be seen as a major business player among affluent Canadians.

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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Upfronts 2018: The takeaways

From automation in TV buying to a slew of social series, here’s what we took away from this year’s Upfronts.

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Snapchat rolls out self-serve AR for advertisers

The platform has been shifting its focus from consumer experience to programmatic ad buying.

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TC’s revenue increases in Q2, but not from media

Revenues within the company’s media sector decreased by 58%, largely due to sales of its Atlantic Canada titles.

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BlogTO gets its own news podcast

The Toronto-based publisher is combining news and lifestyle to appeal to the country’s growing market of podcast listeners.

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CHFI wins Toronto again: Numeris

Bray and Partners president David Bray delves into who made the biggest gains and losses in Canada’s radio market.

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ICYMI: Ads.txt adds mobile support

Plus, Thursday Night Football gets a new look, Postmedia outsources Calgary printing and Letterkenny heads to Hulu.

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Campsite announces MaxTV DOOH integration

The new partnership will see Campsite’s inventory reach approximately 9,000 individual screens in neighbourhoods nation-wide.

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Notable Life hires first chief creative officer

Laura Denham leaves the agency world to help the evolving company with its experiential and marketing offerings.

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Postmedia launches online cannabis publication

The Growth Op will appeal to mostly Gen X audiences, while courting advertisers across multiple sectors.

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CTV gets The Beaverton, Jann Arden and more

A total of 42 new and returning series will hit the airwaves, including Cardinal, Corner Gas Animated and the annual Canada’s Walk of Fame ceremony.

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Digital-first turns up the volume on TV ad spend

A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.

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Spotted! KitKat breaks the mould

Custom bars and an Instagrammable environment are all part of an effort to engage young candy consumers.

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Bell Media to rebrand four specialty nets

Plus, two new ad-supported VODs will hit the market.