TC Media cooks up a webseries for Dairy Farmers

Digital

Seeking a new revenue stream, the mediaco has developed a new format for advertisers.



Ford Lincoln buys the top: Media Monitors

Radio

The car company bought the most advertising in Toronto and Montreal for the week of Jan. 12 to 18.



L’Oreal inks integration deal with eTalk for The Brush Contest

DigitalPrintscreening-roomTelevision

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.



MEC’s prescription for a successful 2015

Research

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.



CBC, Radio-Canada strike OOH news deal

Out Of Home

The pubcaster is working with digital signage company Screenscape to bring its content into more waiting rooms, storefronts and lobbies.



Former Postmedia exec joins St. Joseph as VP digital

DigitalPeople Moves

The publisher has hired its replacement for Kent Hunt, who was recently promoted to publisher of Toronto Life .



Rogers Comm. taps German phone exec to lead consumer business

People Moves

Former Deutsche Telekom sales and distribution head Dirk Woessner will join the company on April 5 as president of the consumer business division.



How can brands capitalize on the tablet’s role in the home?

Research

New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.



CTV plans ad-free encore broadcast for 19-2

Television

Bell Media is hoping to give its original Bravo drama an extra audience boost with a commercial-free encore on CTV.