New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
The US-based streamer said it is not subject to regulatory orders “under Canadian broadcasting law.”
“Why would we import just this fraction of your system,” regulatory chair Jean-Pierre Blais asked the Americans during the Let’s Talk TV hearing.
Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.