MasterCard brings ‘Priceless’ access to ACC

Sponsorship

In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.



Can designer tees woo more women to watch football?

Digital

The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.



Tim Hortons makes a major hockey play

DigitalSponsorshipTelevision

The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.



TOM suits up for a winter event

DigitalPrintSponsorship

Toronto Men’s Fashion Week is hoping to carry the momentum from its inaugural summer event with expanded web content, community outreach and a magazine.



Top tips for preventing ad fraud: AAM

DigitalMobile

Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.



The Big Bang Theory is back on top: Numeris

Television

CTV’s hit laugher found its viewers in its new Monday night timeslot for Sept. 22 to 28.



Pick your Platform: Sasha Grujicic on missing the most important platform of them all

blogs

The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.



Was consolidation inevitable? Reaction to Postmedia deal

DigitalMobilePrint

Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.



Buck Productions signs content deal with Viner

DigitalMobile

Toronto-based Buck Productions will create a series about Jon Paul Piques as part of the multi-platform deal.



Rogers gives customers an exclusive NHL view

DigitalMobile

The company has rolled out a $10 million addition to its GameCentre Live digital platform that will give exclusive camera angles to Rogers customers.