Freckle expands beacon network

Mobile

CEO Neil Sweeney on the company’s U.S. expansion with partner Blue Bite, and preliminary Canadian results.



AOL Canada shakes up sales ranks

DigitalMobilePeople Moves

The company has added two sales directors in order to better serve agencies and trading desks.



March Madness final pulls big numbers

Television

TSN is reporting this year’s tournament as the most-watched ever for the brand, as it airs every game for the first time across its five feeds.



Consumers think brands are falling short on mobile

DigitalMobile

Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.



NCIS takes the week: Numeris

Television

The drama took the most single-night viewers in Canada for the week of March 23 to 29.



Privacy commissioner calls for changes to Bell ad program

Mobile

Bell agrees to make changes to its Relevant Advertising Program following a report from the Privacy Office sparked by consumer complaints.



BroadbandTV teams with analytics company

DigitalMobile

The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.



Exclusive Vice content coming to Fido

Mobile

The Rogers-owned mobile service is offering a new Canadian daily show to Fido customers.



Shaftesbury, Banff launch branded entertainment contest

DigitalMobileTelevision

The pitch competition will focus on female-targeted scripted digital series (MsLabelled pictured).