Mediacom signs with Medialets

Mobile

The deal will allow buyers to centralize ad serving and track ads at scale.



Canadian income up, savings down: study

Research

National and local income levels are up, with the exception of London, ON, according to recent RTS study numbers from BBM Analytics.



Portrait of a cord cutter: study

Research

A new MTM report shows that anglophones, visible minorities and those living in large cities are more likely to be interested in ending their pay-TV subscriptions.



CRTC denies local program averaging bid by Bell Media, CBC

Television

The twin bids sought to allow the broadcasters to spread their weekly local programming requirements on a quarterly, rather than weekly, basis throughout the broadcast year.



CBC town hall coming as ad revenue expected to dive

Television

A report from Canadian Media Research Inc. highlights CBC’s financial situation following the loss of NHL broadcast rights.



Wrapping up the Festival of Media: blog

blogs

From Net-a-Porter’s next mobile offering to global conversations on programmatic, Performance Content Group’s CEO takes MiC to the event in Rome.



Canada takes two at Festival of Media Awards

Awards

UM and Touche! PHD both took prizes at the ceremony last night in Rome.



Zenith adjusts ad spend forecast up

Research

The agency has bumped its prediction up and details how ad spend is breaking down in Canada and around the world.



NCIS takes the week: BBM Canada

Television

The CTV drama had the most viewers for the week of March 24 to 30.