Sponsored Supplement

CBC/Radio-Canada’s post-hockey hat trick

“There is life after hockey … we’ve clearly been able to live well without it.”




Shazam mixes up a new partnership

Mobile

Details on the app’s new native ad opportunities and the program it’s rolling out with Corby Wine and Spirits.



Fashion goes in-flight

DigitalOut Of Home

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.



W Network reaches more renovation lovers

Television

The channel is expanding the Love it or List It brand, launching Love it or List It Vacation Homes.



Audience Network gets a boost

Digital

Facebook has introduced two successful formats to expand ad options within its mobile-app monetization platform.



Spotted! A&W’s new delivery service

Experiential

The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.



Targeting serial commenters

Digital

Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.



The Amazing Race Canada takes the week: Numeris

Television

The CTV competition show had the most amount of single-night viewers for the week of Aug. 3 to Aug. 9, and for the fifth week running.



Ikea wants more action

DigitalOut Of HomeTelevision

Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.



Bleublancrouge bolsters programmatic team

People Moves

National wins have led the agency to add three new hires, including a director of digital media and programmatic.



Blue Ant rebrands Bite TV

DigitalTelevision

The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.