Maple Leaf Foods

Why Maple Leaf expanded to Pinterest

The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.

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GroupM bolsters the global C-suite

Kyoko Matsushita will replace the global CEO role at Essence left vacant by Christian Juhl.

GOstation

How could brands make the most of GO sponsorships?

Tony Chapman says there are plenty of opportunities to go beyond static advertising – but could worries about data send the idea off the rails?

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ICYMI: Stingray, Rogers continue partnership, Kevin Newman leaves W5

Plus, CBC continues the expansion of its audio division with ‘Party Lines,’ an election-focused podcast from Rosemary Barton and Elamin Abdelmahmoud.

PKP

Newspapers and magazines drive lower ad revenue for Quebecor

The company also reiterated its stance that Bell’s acquisition of V network will be damaging to Quebec’s media ecosystem.

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Media gets a big boost at Cineplex in Q2

Growth in media is far outpacing growth in other areas for the company, thanks to key place-based installations.

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The Amazing Race Canada hangs on at the top: Numeris

Reality programming takes the top-five nationally as thrice-weekly ‘Big Brother’ episodes each draw AMA of 1 million.

Kraft Heinz

Bell Media partners with Kraft Heinz to play across Canada

Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.

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How can brands thrive in a multi-screen world?

Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Inside Kinetic, MiQ and Hivestack’s new DOOH tool

The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.

Retro TV

TV drives advertising growth at TVA for Q2

The Quebec media giant and broadcast company made “deep budget cuts” this quarter, resulting in positive financials, says CEO

Sleep

Sleep Country Canada rises to the top: Media Monitors

Plus, Amazon.com makes an appearance in the Montreal market where insurance providers also break through.