reesesspotted

Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

playtika1

Playtika teams up with Habs for first Canadian sponsorship

The global gaming co. bets on deal with storied NHL team to grow its presence in Canada.

bethany-legg-9248-unsplash

How client behaviour affects agencies: survey

As spending shifts and agencies automate, how do staffers see themselves coping?

The Enemy Within - Pilot

Carol Cummings on midseason strategies

The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.

Decarie crop

ICYMI: Just For Laughs picks a new chief exec

Plus, Sportsnet offers a new pricing model for SVOD and Corus picks up another podcast.

Docking

Sportsnet Radio adds a new morning host

Format director Dave Cadeau says the station is aiming for inclusivity and to make all fans, even casual ones, feel included.

unnamed (8)

Three returns, four new signings for Top Chef sponsors

A new appliance maker, beer brand and foundation will join the fold.

radio

Christmas music radio strategies pay off: Numeris PPM

CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.

magazineShutterstock

John Brown Media enters Canada

The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.

CPL-Nike Official Ball

Canadian Premier League pairs with Nike

The global brand will serve as the official footwear and equipment provider for the league.

goseemain

Gosee TV partners with Flowplayer on e-comm tool

The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

handshakeShutterstock

People moves: The Media Kitchen, Noise and more

Plus, the former head of TV content marketing at CBC will oversee global brand strategies for Shaftesbury in a new VP role.

Copied from strategy - OMD-Pic-v2

OMD boasts highest market share, but other agencies growing: report

The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.

Spike

The Oscars win the week: Numeris

The awards show saw a notable boost from last year’s performance.

SQ6_9925

Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.