Mixed Doubles

CBC mixes it up with mixed doubles curling

The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.

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Cineplex lands sponsorship deal with NFL

The three-year agreement marks the media company’s latest efforts to offer sports programming.

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Quebecor adds six-second TV ads

The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.

Twitter Goat

Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.

Nikki Sixx

ICYMI: CTV partners with iHeartRadio for The Launch

Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

Will UM

People moves at UM, Telelatino and more

Will Mulqueeney has joined UM as director of connection planning on Johnson & Johnson’s portfolio, plus moves at Global Eagle, Telelatino and Groupe V.

Subway Mural

Spotted! Subway gets artsy for World Sandwich Day

To spread awareness of its World Sandwich Day charity, the QSR has deployed local artists in Toronto and Montreal.

Facebook

Facebook ad revenue crosses $10 billion in Q3

Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.

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OMNI brings back two shows, extends web series to air

Rogers’ must-carry multicultural broadcaster announces programming steps for 2018 and beyond.

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Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Big Bang maintains the top spot: Numeris

CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.

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Spotted! Global brings S.W.A.T. to the neighbourhood

Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.

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Touche’s new way to do YouTube overlays

In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.