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Bell targets cord-cutters with app launch

Fibe Alt TV is available to Bell Fibe customers and offers up to 500 live television channels on a variety of screens.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

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AOL Canada’s Marla Natoli chosen for Cannes ’17 See It Be It

The video and mobile director will attend special creative masterclasses aimed at accelerating the careers of women in the industry.

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Johnsonville taps Hamilton for first Canadian stadium deal

The sausage company has signed a deal with the Hamilton Tiger-Cats and Tim Hortons Field.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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ICYMI: Snap’s first public financials, a new beginning for ‘Idol’

In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.

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Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

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Spotted! Car2Go uses scarce OOH inventory to its advantage

When the brand was having difficulty securing OOH space in Vancouver, it took the opportunity for a more experiential approach.

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TVA retains SAQ account, revamps its custom title in print and online

The Quebec Crown corporation has consolidated its print titles and enhanced its digital offering to reach a younger audience online.

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Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

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Zenith focuses on business transformation with branding tweak

Kristine Lyrette, president, Zenith Canada, on what the “fresh start” will mean for the Canadian team.

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Exploring Canadians’ video deal-breakers

A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

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Bell Media adds to Space Go, Bravo Go programming

The Handmaid’s Tale, Killjoys and Orphan Black will be available for on-the-go viewing.

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What to expect at AdTech Canada: Programmatic

Brian Schwartz, director of programmatic at Xpeto, provides a preview of the panel.

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Big Bang returns to number one: Numeris

CTV claimed four out of the top five spots in the national market for the highest average minute audiences the week of April 24 to 30.