Media in Canada
Ford

Auto, financial services buy big in Toronto: Media Monitors

Ford took the top in Toronto, while Mitsubishi scored in Montreal.

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CBC gears up for Little League Championship broadcast

The deal is part of CBC Sports’ ongoing strategy to invest in high-performance, amateur sport.

Neil Dorken

Index Exchange hires CFO, general counsel in Toronto office

Neil Dorken and Jason Cicchetti recently joined the growing adtech company.

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What are Canadians’ preferred social networks?

Canada isn’t among the top markets for Facebook, but it does rank high for Instagram and LinkedIn.

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Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

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Bell courts gamers with e-sports sponsorship

The telco used a recent Red Bull tournament to showcase its fibre internet product.

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Despite ad growth, Twitter’s stock takes a hit for Q2 results

Following the announcement, Twitter’s stock dropped 18%.

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Corus restructures its marketing department

The company’s SVP Dervla Kelly will lead a more streamlined marketing and social digital agency department.

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People Moves: District M, Crucial Interactive and more

Plus, one of Addictive Mobility’s former C-suite occupants has moved to an upstart digital marketing company.

Amazon

ICYMI: Diply lays off 40, Amazon’s ad business grows

The digital content company is adapting to market changes, while the e-commerce giant’s ad business increases 132% year-over-year.

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Branded Cities strikes partnership for better OOH measurement

The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.

New Establishment Brand

Marketers, make you mark with the New Establishment

There’s just over a week left to nominate an extraordinary individual in your marketing department.

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The Filmmakers returns to TV with a new focus

The second season of the talk show is shining a light on films directed by Canadian women.